Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
Hotels with higher direct bookings spend big in digital marketing | hotelmarketing.com
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According to HSMAI's Digital Marketing Benchmark Study, 33% of respondents said that over 30% of their total bookings were done directly on their own website, while 5% said that 5% or less were direct bookings. Hotels with higher direct bookings spent almost double on digital marketing compared to hotels with lower direct

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