Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
articles - fuel sales

2017

February

Finding the future: Mobility, metrics, and merging skillsets
The average person and Big Data are inexorably and permanently intertwined. Big Data is us, because we are now Big Data. There’s no escaping it, writes LodgIQ’s Ravneet Bhandari. Each one of us is leaving an ever- growing digital footprint as technology and consumer behavior merge. We both consume information and produce it, highlighted by the new buzzword: prosumers. Oddly, while we’ve mashed up how we work, play and live, because of significant technology changes, in many instances hospitality professionals are still entertaining 1997, not 2017. It’s a strange dichotomy revealing an opportunity to rethink and reinvent how hoteliers connect with consumers.


What Does The Executive Order on Immigration and Refugees Mean For the Meetings Industry?
Meetings Means Business Update on Executive Order


January

Knowledge Center CES 2017: Beyond the realm of possibility
What just keeps getting bigger, creates electronic envy on an unfathomable scale, and overwhelms your senses 5 seconds after you walk on the floor? The answer is the Consumer Electronics Show (CES). Insight from Dr. Lalia Rach on HSMAI's guided tour of CES 2017.


The Power of Positive Surveying
Nudging customers to reflect on good experiences gooses sales.


How Hoteliers and Planners Can Build Better Relationships
A new report from the Incentive Research Foundation offers insights on how meeting planners can better work with hotel salespeople—and vice versa. The relationships are generally collaborative but are not always based on trust or friendship.


Knowledge Center Is Your 2017 Business Plan Already Out of Date?
What has changed since you wrote your business plan for 2017…and what do you do about it now? Consider the following ways that members of HSMAI’s Sales Advisory Board are working to update their own sales strategies for the new year


2016

December

Knowledge Center Build a Better Mousetrap…21 Ideas for Innovating Direct Hotel Sales
If your hotel(s) is looking to reduce the cost of sales, improve profitability, and fight commoditization in the minds of your guests, innovation is a must.


November

October

September

August

Knowledge Center The Misconceptions of Millennials and Meetings | By Robert A Rauch
There are a number of misconceptions floating around the hotel industry about our largest growing demographic, the Millennials. This stems from an overgeneralization of the key trends that they have brought to the forefront of our industry. The Millennials, generally categorized as those born between 1980 1995, are a maturing group that prizes the use of technology for efficiency and ease of doing business. This is why it comes to the surprise of many that they actually prefer face-to-face meetings and events just as much if not more than previous generations. Often characterized as having their eyes glued to a mobile device, Millennials need to not be pigeon-holed so quickly in the minds of meeting and events planners.


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2015

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2014

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2012

September

August

Knowledge Center Ask For The Sale To Increase Bookings By 440% | By Doug Kennedy
After more than 20 years in the business of front desk and reservations sales training, I'm extremely excited that a new white paper study has confirmed what we trainers have known all along: training our staff to ask for the sale will increase the likelihood of getting the business.


July