Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterTips for hotels on how to give customers a rewarding experience | By Josephine Wawira, June 28, 2016

Did you know that recent customer loyalty statistics show that 47% of customers would take their business to a competitor within a day of experiencing poor customer service? The success of any hotel business is highly dependent on customers' reviews, which if positive will surge your customer retention and the opposite is also true. Analysts say that visitors trust online reviews just as much as personal recommendations, especially those provided on OTAs such as Expedia and Travel.Jumia.com. To ensure delivery of maximum rewarding experiences to your customers, here are some expedient tips.

 
HSMAI 2015 Industry Insights

RM Video 1

 
HSMAI Adrian Awards Winner Case Studies 2015

Adrian Awards Case Studies 104 Cover