Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterSTR: Central/South America hotel performance for August 2016, September 27, 2016

Hotels in the Central/South America region recorded mostly positive results in the three key performance metrics when reported in U.S. dollar constant currency, according to August 2016 data from STR.Compared with August 2015, the Central/South America region reported nearly flat occupancy (-0.4% to 70.1%). Average daily rate (ADR), however, increased 3.3% to US$125.13, and revenue per available room (RevPAR) grew 2.9% to US$87.69. Performance of featured countries for August 2016 (local currency, year-over-year comparisons):Chile experienced a 3.9% increase in occupancy to 65.0%, but an 8.4% drop in ADR to CLP75,177.74 dragged RevPAR down 4.8% to CLP48,879.41. STR analysts cite the ADR comparison base from August 2015, Chile's highest on record for the month, as the reason behind the decline in the metric. However, the number of rooms sold in the country eclipsed 660,000 for the first August on record, thanks in part to strong tourism. According to the Chilean Undersecretary of Tourism, 5.6 million international visitors are expected to enter Chile for total-year 2016 which would top last year's record-high 4.4 million visitors.Costa Rica posted increases across the key performance metrics. Occupancy in the country rose 9.4% to 63.8%; ADR was up 6.8% to CRC66,406.70; and RevPAR increased 16.8% to CRC42,347.92. Costa Rica has reported 29 consecutive months of RevPAR growth in a 12-month moving average. According to the Costa Rican Tourism Institute, the number of visitor arrivals to the country increased 12.3% during the first half of 2016, and visitor spending reached a record level for the first six months of the year.El Salvador reported increases in each of the three metrics: occupancy (+7.2% to 67.8%), ADR (+5.3% to US$97.98) and RevPAR (+12.8% to US$66.39). STR analysts note that supply in El Salvador remained flat through the first eight months of 2016 after decreasing slightly (-0.4%) for total-year 2015. In addition, safety in the countr

 
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