Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterGroup Sales Promotions in Ten Steps | By Larry Mogelonsky, March 25, 2015

Ten step formulas are in vogue when it comes to conveying a simple guideline for marketers to follow. Here is one designed for making better group sales promotions. 1. Set your objectives. We've all heard of SMAC principles (Specific, Measureable, Achievable, Comparable) as an approach to business management. Start by clearly stating objectives and defining them holistically. Take your time with this one because if you start off on the wrong path, changing course is all the harder to do.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013