Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterFrom Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset | By Leora Lanz and Juan Lesmes, April 17, 2015

Digital word of mouth is the new marketing powerhouse. With the explosion of news and content through media over- sharing in the digital world, it can be hard to keep track of what people are saying about your business. Some hospitality executives tend to underplay how positively or how negatively, their company is trending on the web. This can be a dangerous inaccuracy, as there is a significant correlation between online reputation and bookings: 78% of travelers say reviews help them feel more confident in their booking decisions, while 53% of them will simply ignore a hotel that has no reviews.(i)

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013