Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterMove with the times or be removed over time | By Michael Toedt, February 9, 2016

Big Data or holistic and intelligent data management has become a popular topic within the hospitality industry. A lot of hotel companies talk about it, but hardly anyone is even close to doing it right. In my new book I predict that by the year 2020 many hotels will have disappeared for exactly that reason. But I have to admit I was mistaken the process is already in full swing.

 
HSMAI 2015 Industry Insights

RM Video 1

 
HSMAI Adrian Awards Winner Case Studies 2015

Adrian Awards Case Studies 104 Cover