Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterKeys to Increasing Hotel Reservations Effectiveness | By Brise Carpenter, April 24, 2015

In the quest for online reservations, the hotel industry has relegated the reservation sales team to order takers, assuming that when guests contact reservations they have already completed their research online and are looking to an agent for little more than confirming dates. However, if this were the case, two thirds of reservation calls wouldn't go un-booked. Guests call because they are unsure. They call to speak with a person who will inspire their confidence about a property, and to do this effectively reservations staff must be viewed as influential sales people rather than order takers.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

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