Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterCan Revenue Management Resolve Conflict between GOP PAR and REV PAR as Hotel Performance Indicator? | By Ahmed Mahmoud, March 27, 2015

Far in the past for the hotel industry analysis, there were two simple classic indicators used to measure the hotel performance: average room rate and % of occupancy. Then, in the 80s, yield management or \"profitability management\" started to be the main indicator, because it reflected how efficient the hotelier can manage occupancy and price at the same time, depending on demand.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013