Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterAre Hotel Reviews Helping or Hurting? | By David Metze, January 23, 2015

It's time to go on vacation and you've narrowed down your hotel choices. To avoid surprises, you hop on a popular review site to get some affirmation from other vacationers that your choice is indeed a good one. The number of reviews on major sites has dramatically increased over the last few months making it harder to wade through it all. Questionable \"stream of consciousness\" reviews peppered with an occasional revenge rant are stumbling blocks. Although the ALL CAPS review that spouts nastiness is easy to dismiss, it's just one more thing in the way of getting down to the \"truth.\"

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013