Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterHow The Traveler Search-Shop-Buy Experience Can Be Improved with True Personalization | By Margaret Ady, November 21, 2014

Imagine a frequent business traveler is planning his family Christmas vacation in, say, New York City. He visits a handful of travel sites on a mission to find a family-friendly, festive hotel for the trip. Many sites are recommending hotels for his trip, but these \"personalized\" recommendations are often based on data mined from previous search behavior, leaving him with a long list of results featuring fantastic hotels for business travelers. In theory, this effort to personalize search results is great, but clearly there are cases where this kind of predictive personalization can't cover all the bases.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013