Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterThe rise of PLD marketing: Product, Local and Digital | By Georges Panayotis, September 17, 2014

The digital economy raises questions about everything and makes some marketing rules seem a bit old since they did not keep up with technological evolutions. 'Think global, act local' is no longer the only key because the interaction between the two levels has become more complex. Based on the principle that the new digital economy was too complicated for field-based teams to implement, some headquarters were tempted to centralize most of their strategic decisions and then bring their instructions out to the field.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013