Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterElevate Your Hotel Data to Business Intelligence | By Sameer Umar, June 26, 2015

Business Intelligence (BI) has become a necessity in the hospitality industry. Those of us who have figured out how to leverage BI have increased both revenues and guest satisfaction. Unfortunately, I have also spoken to many hoteliers who mistake it to be nothing more than reporting. Thus, they keep comparing it with excel spreadsheets where data is manipulated after the fact and there is no tying back to the sources. They naively think that they can compete on historic data that their controller has massaged and boxed in spreadsheets for them.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013