Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterDefining Loyalty | By Beth Harvey, February 12, 2016

The last twelve months have been full of change for all sectors of the hotel industry. Acquisitions and mergers are a growing topic of conversation in the industry as many expect them to pave the way for hotel marketing in the coming years. One major impact being considered is the changes to be made in regards to customer loyalty programs. With a new direction and promise for personalization,independent hotels and small brands must customize their rewards programs to compete with the big players.

 
HSMAI 2015 Industry Insights

RM Video 1

 
HSMAI Adrian Awards Winner Case Studies 2015

Adrian Awards Case Studies 104 Cover