Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterPlease continue to hold...and don't hang up and book with Expedia! | By John Smallwood, May 29, 2015

I often think that when hotels keep guests holding on the reservations line, it might as well be part of the marketing strategy of the OTAs. Who has time to hear the phone ring endlessly - or to wait on hold - when making a reservation? Measuring how quickly your reservations team answers a call is vitally important - in fact, it's almost as important to reaching your revenue goal as is measuring your reservations conversion percentage.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

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