Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterHotel groups: 5 steps to double your conversion rate, July 2, 2015

Create individual hotels websitesYour group website gives a complete but quick overview of your offer. An individual website for every hotel will let users discover it more deeply, in a distraction free environment. Let's be honest: even with famous hotel brands, travelers are looking for the destination first. Give them a website 100% dedicated to the place they want to go to, and they will give you back. FASTBOOKING's studies show that conversion rates on individual websites range from 50 to 100% higher than group websites, for brands that have 50 hotels or less.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013