Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterMarketing Success Stories: Summer 2014, Part II, September 14, 2014

Travel marketers are focused on the next generation of travelers – and even the generation after that. While millennials are the subject of much discussion, even younger children are also the target of marketing campaigns. These case studies demonstrate the ever-growing influence of social media, the power of consumer-to-consumer referral and validation, and the value of a partnership with a successful entertainment creator.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

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