Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterUsing Review Data as Rich Snippets To Improve Search Rankings and Increase Direct Bookings | By Margaret Ady, May 22, 2015

Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn't the only place where travel review data can help hotels to improve their search rankings

 
HSMAI Foundation Leadership Insights Interview

Thumbnail

 
HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013