Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterApproaching The Top Benefits The Bottom | By Robert Mandelbaum and Gary McDade, August 25, 2014

Much has been written about the strong top-line performance of the U.S. lodging industry since the Great Recession. According to STR, Inc, national occupancy levels increased from 54.5 percent in 2009 to 62.2 percent in 2013, while average daily room rates grew from $98.21 to $110.34. The net result was a 28.1 percent increase in RevPAR over the five year period. Based on the June 2014 edition of our Hotel Horizons forecast report, by year-end 2014, PKF Hospitality Research, LLC (PKF-HR) is projecting that RevPAR levels will reach pre-recession levels for all six national chain-scale segments. This indicates that the industry is beyond the recovery stage and well into a period of prosperity.

 
HSMAI Foundation Leadership Insights Interview

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HSMAI Adrian Awards Winner Case Studies 2013

adrian case stody cover 2013