Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterHoteliers: do we want white bread.or baguettes, bagels, and croissants? | By Richard B. Evans, February 11, 2016

What do we want in hotel analytics and financial reporting? Can we live with the standard metrics of yesteryear when so much has lost its veracity due to advances in computer capability & indirectly, internet technology? Or should we embrace intuitive metrics that take things like channel mix, the merchant model effect, potential revenues, and/or Key Performance Indicator driven channels into consideration?

 
HSMAI 2015 Industry Insights

RM Video 1

 
HSMAI Adrian Awards Winner Case Studies 2015

Adrian Awards Case Studies 104 Cover