Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International

knowledge center - fueled by the HSMAI Foundation
About the Knowledge Center

The Knowledge Center, which is the succesor to HSMAI's eConnect, is your source of insights to fuel sales, inspire marketing, and optimize revenue. Fueled by the HSMAI Foundation, here you will find articles, presentations, templates, multimedia, and much more from HSMAI and industry leaders. Many of the Knowledge Center resources are offered exclusively to HSMAI members.

Knowledge CenterHow Open APIs are Transforming the Hotel Industry, March 28, 2017

Application Programming Interfaces (APIs) have been gaining relevance among hoteliers to transform their business and develop their digital capabilities for some time, but have they truly been harnessed to their full potential? As the 'digital glue' that links applications together, APIs foster collaboration with both internal and external partners and resources, and ultimately optimize operations and guest experiences. There is certainly a beneficial impact on the hotel industry when technology providers can integrate with other systems using proprietary or Open APIs to assist hoteliers in cutting costs, driving revenue and delivering exceptional service. However, with the vast number of vendors floating around the hotel technology industry, the utilization of APIs to drive results has become a driving force in hotel software selection.

 
HSMAI 2016 Revenue Management Insights

RM Video 1

 
Anatomy of an Adrian Award

 
Ro2Win