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THE HSMAI FOUNDATION
Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. Its mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. Today, and in the years ahead, the HSMAI Foundation plans to accelerate its research and publishing activities to contribute even more to the continuing education of those engaged in this fast-paced, increasingly demanding profession.

» The HSMAI Foundation's research publications include the new Demystifying Distribution 2.0, and The Travel Marketer's Guide to Social Media and Social Networks, produced in partnership with the Travel Industry Association.
AUDIENCE
The HSMAI Foundation's research projects have resulted in cutting-edge publications and other educational materials that contain invaluable insights and information of importance to hospitality marketers, salespeople and practitioners.
The work of the HSMAI Foundation depends entirely on the voluntary financial support it receives from individuals and organizations. Those who underwrite a particular project by awarding the Foundation a full or partial grant are recognized on the title page of the resulting publication or in the credits of a film or audio or video cassette. Since the Foundation is tax-exempt under the provisions of Section 501 (c) (3) of the IRS code, monetary contributions and donations of goods and services are tax deductible as the law allows.
WHAT THE HSMAI FOUNDATION CAN DO FOR YOU
The HSMAI Foundation can help you to grow as a hospitality sales and marketing executive by providing you with the information that you must have to be effective in an increasingly demanding profession. Because the members of the Foundation's Board of Trustees are your peers, they understand what you must know toe productive in your organization and successful in your career. Foundation projects, therefore, are designed to help you develop practical skills that you can apply on a day-to-day basis. In addition, the Foundation strives to make available reliable facts and figures that will increase your ability to deal with the problems and manage the opportunities in today's competitive hospitality industry. Look at the descriptions of the publications that the Foundation has produced since 1983 and you will appreciate the range and depth of the work that has been accomplished.
In the future, the Foundation will accelerate its research, book publication, and creation of pertinent course material in order to contribute even more to the education of hospitality sales and marketing executives.What can the HSMAI Foundation do for you? Quite simply, it can give you the tools, and therefore the edge, you need to move ahead in your profession and in your career.
WHAT YOU CAN DO FOR THE HSMAI FOUNDATION
Because you are committed to the advancement of the hospitality sales and marketing profession, please consider making a contribution to the HSMAI Foundation. The work of the Foundation depends entirely on the financial support it receives from voluntary gifts and grants from individuals and organizations. All contributions are tax deductible under the current provisions of Section 501 (c) (3) of the IRS code. HSMAI chapters and other organizations that underwrite a particular project by awarding the Foundation a full or partial grant are recognized on the title page of the resulting publication or tin the credits of a film or audio or video cassette. Please make an investment in your profession and in your future by sending your gift to:
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The HSMAI Foundation
1760 Old Meadow Rd., Suite 500
McLean, VA 22102
Phone: +703-506-3280
Fax: +703-506-3266
