New York Marriott Marquis | 1535 Broadway, New York, NY

Agenda | Registration | Housing | Sponsorship

Plan to attend the HSMAI Digital Marketing Strategy Conference on January 29th, the day after the HSMAI Adrian Awards Gala.  It will be a unique one-day interactive program featuring thought leaders and subject-matter experts in various aspects of digital marketing.

Whether it’s social, mobile, local, web or even traditional marketing, the importance of making the best decisions about the deployment of your resources, and maximizing your return, cannot be understated. HSMAI’s Digital Marketing Strategy Conference will help you “connect the digital dots” to increase your personal effectiveness along with that of your organization. You’ll hear from thought leaders on the leading edge, researchers looking at the real results, and practitioners who are living it every day. They will provide the insights and knowledge you need to make decisions about, and maximize, the opportunities in today’s digital travel marketplace.

The conference is organized by HSMAI’s Digital Marketing Council.  Learn more about them.

Agenda

8:00 am
Continental Breakfast & Exhibitor Showcase

8:30 am
Kick Start 
Bill Carroll, Ph.D., Senior Lecturer, Cornell University and Conference Emcee and Moderator

8:45 am
Keynote – The Changing Face of the Digital Marketplace: Entrée or a selection of small plates? 
Mark Snyder, Founder & Principal, Concepts in Excellence

Does the digital marketplace seem like a restaurant menu with too many options to choose from?  Afraid of having "food envy" once you have placed your order? The hospitality and travel experience is arguably one of the richest emotional territories in the digital landscape today.  Yet by and large the hotel category is still leveraging the on-line space as a rational transactional method to sell room nights to disinterested consumers.  Mark will help you sort your options, and provide actionable solutions for transforming traditional web based hospitality marketing efforts into meaningful digital engagement by creating a clear case for change with the innovative use and investment of social media marketing, digital and mobile applications. You'll learn from specific examples, how to create, manage and optimize cost effective digital strategies that drive revenues and engagement in the world's new "connection economy". 

9:45 am
Break for Coffee & Conversation

10:00 am
The Power of Benchmarking
Industry players will share observations and recommendations for unleashing the power of benchmarking as hoteliers work to understand the performance of their digital marketing, their gaps, and their positions within the industry.  Attendees will participate actively in the exchange, with the results of the dialogue laying the foundation for a series of new industry benchmarks.

• Moderated by Cindy Estis Green, CEO, Kalibri Labs
• Kam Desai, Founder, Product Innovation, newBrandAnalytics
• Tamara Gaffney, Digital Index Lead, Adobe Systems Incorporated
• Melissa Moody, Travel Industry Development Manager, Google
• Robbin Steif, CEO, LunaMetrics

11:30 am
Networking Lunch

12:30 pm
Digital Marketing 20:20 – A Case Study Collection
During this series of short presentations, engage with subject-matter experts and your peers to understand what digital marketing strategies are working, and in what ways. This fast paced format will allow you to learn directly from the marketers behind the case studies which will address:

• Driving Bookings on Mobile Websites – Key Learnings From a Major Hotel Brand (Keith Swiderski, Wyndham Hotel Group)
• Driving Traffic and Revenue with Website Design and SEO (Robert Arnold, Vizergy)
• E-marketing Best Practices to Fuel Sales and Optimize Revenue (Don Hay, Digital Alchemy)
• Hamptonality Moments Storytelling (Judy Christa, Hilton Worldwide)
• Navigating the Path to Location-Based Marketing Success (Loren Gray, Ocean Properties)
• Tailor Your Web Site to the User for Increased Revenue (Andressa Chapman, Wild Dunes Resort)
• Secrets to Creating Successful Facebook/Social Media Contests (Anil Aggarwal, Milestone Internet Marketing)
• Survive and Thrive After a Negative TripAdvisor Review (Adele Gutman, Library Hotel Collection)
• Telling Your Target Audience to GET LOST (Katy Peterson, Montana Office of Tourism)
• Think Mobile First (David Atkins, Digital DNA Infusion)
• True Social Media Engagement: From consumer insights to bottom-line results (Matthew Clyde, Ideas Collide)

2:00 pm
Exhibitor Showcase:  Break for Dessert & Conversation

2:15 pm
Focus on the Four Screens
Mike Corak, EVP of Strategy, Scottsdale Managing Director, ethology
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy.

3:30pm
Connecting the Digital Dots in Hotels and Hotel Companies
Within hotels and hotel companies, disciplines – from digital marketing and distribution to revenue management and customer service – continue to evolve and converge on one another.  The demands this changing environment places on organizations are challenging to manage.  By learning from the ways that leading companies are managing this convergence, you’ll walk away with ideas on how to lead your organization to leverage new opportunities in this ever-changing world of marketing and distribution channels.

• Michael Bennett, VP, eMarketing, White Lodging
• Mark Sergot, Vice President, Global Sales, Fairmont Raffles Hotels International
• Chuck Sullivan, former SVP, Global Online Services, Hilton Worldwide
• Susan Thronson, Senior VP Global Marketing, Marriott International
• + a senior leader from revenue management

4:30 pm
Exhibitor Showcase & Connection Reception

Wednesday, January 30, 2013:  CHDM Review Course

The Certified Hospitality Digital Marketer (CHDM) certification program, designed specifically for the hospitality industry, was created to certify candidates who are able to leverage their knowledge of the Internet marketing channel to maximize direct online channel revenues through lead generation, customer engagement and loyalty, online brand awareness and positive product exposure. Upon achieving this certification, you will exhibit expertise in most tactical areas of digital marketing, be proficient in creating basic strategic initiatives, utilize the analytical and management tools necessary to measure and communicate results, and execute and optimize effective digital marketing plans in a hospitality environment.

HSMAI’s face-to-face review course is for candidates pursuing the CHDM. This one day program is designed to prepare digital marketing professionals for the Certified Hospitality Digital Marketer (CHDM) certification exam.  This program is not included in strategy conference registration. An additional registration fee is required.

Wednesday, January 30, 2013
New York, NY
$149 for HSMAI members/$199 for non-members (includes lunch)

Register today.

Registration

Among those registered to attend are industry professionals from the following destinations, hotels and hotel companies:

Early-Registration (through January 15, 2013)

Regular Registration (after January 15, 2013)

Online registration is now closed. Please register onsite at the New York Marquis, Broadway Ballroom, 6^th Floor 

* Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions. 

** Individuals from direct supplier organizations who market to hotel/associate professionals.

CANCELLATION POLICY:  Cancellations received three weeks prior to the conference will receive a full refund less a $75 administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be received in writing.

If you have any questions regarding your registration, please contact HSMAI at 1 (703) 506-3280 or info@hsmai.org.

Housing

A small block of rooms is available at the New York Marriott Marquis at the group rate of $249 + tax.  To secure a room, call 1-800-228-9290 and ask for the “HSMAI Adrian Awards” booking rate.  This rate expires on Monday, January 14, 2013.

Sponsorship

For information on sponsorship opportunities, review the prospectus below or contact Emi Haverkamp, HSMAI's Business Development Manager, at ehaverkamp@hsmai.org or 1 (703) 506-3297.

More Information

DMSC 2013 Prospectus, PDF Format — 664KB