Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Hospitality Sales and Marketing Association International
crma: certified revenue management analyst

Are you a student studying revenue management? Looking for an edge to set you apart from your peers? Prove your knowledge by earning a globally-recognized certification administered by HSMAI.

Created by hoteliers for those studying to join the industry,  the CRMA recognizes students for their understand of the application of revenue management concepts.

ABOUT THE CRMA

On July 25, 2018, HSMAI announced a partnership with Level60 to offer hospitality faculty members a course and classroom tools to teach revenue management, leading to a new HSMAI student certification.

Designed expressly for faculty, the course and classroom tools will enable full time and adjunct professors to customize existing classes or create new classes with the most current principals of revenue management. All instructional materials are provided free of charge and designed to be easily imported into learning management systems like BlackBoard, Canvas, Moodle, and others. Instructional materials are fully integrated with exercises and quizzes as well as a revenue management simulation game (RMSimulator.com) designed expressly for the teaching of revenue management, distribution and pricing principles in competitive environment.

Once students complete the class, they will qualify for the new HSMAI Certified Revenue Management Analyst (CRMA) designation. This certification will be a key indicator to the industry that these individuals understand and have practiced core revenue management concepts. This will positively impact the talent pipeline for hospitality revenue management.

“We’re excited at the opportunity to partner with HSMAI and bring revenue management principles and practices to a broader audience,” shares Level60 partner and revenue management expert, Chris K. Anderson Ph.D.

Bob Gilbert, HSMAI's president & CEO said, "We are excited that our revenue management advisory boards in Europe, AsiaPacific and the Americas Regions of HSMAI have all endorsed this certification for hospitality students. The acute need to accelerate the pipeline of revenue management talent exists around the globe. Graduating students with a CRMA designation on their résumé will now be able to easily distinguish themselves to industry as individuals who understand the fundamentals of hotel revenue optimization."

The addition of a student certification in revenue management complements HSMAI’s fleet of other educational products for revenue management education, including

  • CRME (Certified Revenue Management Executive), the industry’s most recognized and respected designation for revenue management professionals.
  • Ro2Win online learning modules, designed primarily for non-revenue managers to learn about the discipline.
  • Revenue Ready, developed for entry-level professionals and students.

WHO is the CRMA for? | HOW does it work? | WHAT topics are covered? | Questions?

WHO?

This is the certification for students who want to develop and demonstrate their revenue management acumen.

HOW?

Details will be announced soon. If you'd like to receive updates about the CRMA, please let us know.

WHAT?

Topics covered include:

  • Availability (LOS) Controls

  • Break-even analysis for pricing decisions

  • Discount allocation

  • Distribution channels, including formats and costs

  • Hotel pricing and performance during a downturn

  • Opaque Selling

  • Performance Indices

  • Performance Metrics (ADR, RevPAR, Occupancy, GOPPAR)

  • Price customization

  • Pricing in a competitive environment

  • Rate Parity

  • Segmentation

  • Selecting comp sets

QUESTIONS?

For more information, or to become an academic participant, please contact us at info@hsmai.org.



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