Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
expert communities

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Complementing the work of HSMAI's chapters, HSMAI's expert communities connect members with common interests across geographic boundaries in the America's region. Each expert community is led by an advisory board or council which guides HSMAI's strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise. 

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year.  All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).  If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones at (703) 506-3276 for assistance. 


The Sales Advisory Board's members include:

  • Chair:  Ed Skapinok, Vice President of Sales & Marketing, Hostmark Hospitality Group
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • Brian Burton, CHSE,CRME, Vice President, Revenue Generation, Marcus Hotels & Resorts
  • Michelle Crosby, CMP, National Sales Manager, Allied PRA Dallas/Fort Worth
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Lisa Giaimo, VP of Sales & Marketing, OTO Development LLC
  • Jenny Heger, CHSE, Sales and Business Development Manager, Minneapolis Northwest Convention and Visitors Bureau
  • Melissa Kouvelas, Senior Manager, Worldwide Sales, Best Western International
  • Ruth Leis, CMP, Director of Sales, Hilton Anatole
  • Cindy Novotny, CHSE, Managing Partner, Master Connection Associates
  • Mary Patton, Director, Groups and Meetings, InterContinental Hotels Group
  • Joel Pyser, Senior Vice President, Sales, Newmarket, an Amadeus Company
  • Larry Silman, Director of Strategic Sales, Americas, IDeaS - A SAS COMPANY
  • Michael Smith, Vice President, Sales and Marketing, JHM Hotels
  • Jim  Vandevender, Chief Development Officer , The Knowland Group
  • Christine Wight, Director of Resort Sales, Angel Fire Resort
  • Tony Yeung, Principal, ZS Associates


The Marketing Advisory Board's members include:


  • CHAIR:  Maureen Callahan, Vice President of Marketing Communication & Public Relations, Destination Hotels
  • Michael Bennett, Vice President, Marketing, White Lodging Services
  • Katie Briscoe, VP, Client Services, MMGY Global
  • Diane Briskin, Managing Director, DKC Public Relations
  • Matthew Clyde, President & Chief Strategist, Ideas Collide
  • Nancy Deck, VP, Multi-Brand & Loyalty Marketing, Hilton Worldwide
  • Sean Dee, CMO & EVP, Outrigger Resorts
  • Agnelo Fernandes, Senior VP of Sales & Marketing, Terranea Resort / Destination Hotels and Resorts
  • Brian Hall, Chief Marketing Officer, St. Louis Convention & Visitors Commission
  • Teri Merritt, Vice President Brand Marketing & eCommerce - Americas, Marriott International
  • John Peters, President, Travel Media Group, USA Today
  • Florence Quinn, President, Quinn
  • Andrew Rubinacci, CHSP, SVP, Distribution & Revenue Management Strategy, IHG
  • Bill Rubino, Partner, President, Panzano & Partners
  • Jennifer Steeley, VP of Marketing, Commune Hotels + Resorts
  • Casey Ueberroth, Chief Marketing Officer, Preferred Hotels & Resorts


Digital Marketing Council

HSMAI’s Digital Marketing Council connects travel marketers in a way that leverages interactive customer engagement as a marketing medium while increasing the awareness of emerging issues, opportunities and trends. This is accomplished through a wide range of information sharing, networking and educational opportunities. Members include:

  • Chair: Jay Hubbs, Senior Vice President, eCommerce, Remington Hotels
  • Shaun Aukland, Senior Account Executive, Google
  • Christine Beuchert, Sr. Director Of Marketing & Ecommerce Strategy, Marcus Hotels & Resorts
  • Felipe Carreras, CHDM, Director, eCommerce, Best Western International
  • Aimee Cheek, CHDM, Director of eCommerce, OTO Development
  • Robert Cole, Founder-CEO, RockCheetah
  • Chris Copp, Head of Digital, Americas, InterContinental Hotels Group
  • Steve Fitzgerald, CHA, CHDM, Senior Vice President, Sales, Milestone Internet Marketing
  • Isaac Gerstenzang, CHDM, Assistant Vp Of Corporate E-commerce, Destination Hotels
  • Loren Gray, Vice President of Digital Strategy, Standing Dog LLC
  • Adele Gutman Milne, CHDM, VP Sales, Marketing and Revenue, Library Hotel Collection (term expires 3/1/2016)
  • Michael Innocentin, Executive Director, Digital Marketing, FRHI Hotels & Resorts
  • Lauren Levin, VP Integrated Marketing, SBE
  • Jaclyn Loo, Industry Development Manager, Google Inc. (term expires 3/1/2016)
  • Sarita Mallinger, Regional Director, Digital Marketing, Kimpton Hotels & Restaurants
  • Amy Mierzwinski, CHDM, CHDM, Account Supervisor, Lacek Group  |  A Specialty Agency of Ogilvy & Mather/The
  • Derek Netelenbos, CHDM, Senior Director, Expedia Media Solutions, Expedia
  • Anna Paccone, CHDM, National Sales Electronic Channels, Pillar Hotels & Resorts
  • Shawn Paley, CHDM, Director, Global eCommerce & Digital Services, Marriott International
  • Donna Quadri-Felitti, CHDM,PHD, Director and Associate Professor, Pennsylvania State University
  • Mariana Safer, Senior Vice President, Marketing, HeBS Digital
  • Kevin Scholl, CHDM, Director of Digital, Red Roof Inn
  • Amy Severson, CHDM, Senior Director, Industry Relations, Expedia Lodging Partner Services (term expires 3/1/2016)
  • Max Starkov, President & CEO, HeBS Digital (term expires 3/1/2016)
  • Tim Sullivan, President, Cendyn (term expires 3/1/2016)
  • Paolo Torchio, CHDM, VP, Product Management, Sabre Hospitality Solutions
  • Dan Wacksman, Senior Vice President, Global Distribution, Outrigger Resorts
  • Holly Zoba, CHDM, Senior Vice President Of Hospitality Sales, Signature Worldwide


The Revenue Management Advisory Board is advancing the Revenue Management discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • Chair: Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels & Resorts
  • Calvin Anderson, CRME, VP of Managed Services, Duetto
  • Chris K. Anderson, Ph.D., Professor, Cornell University
  • Veronica Andrews, CRME, Director of Active Data, STR
  • Christian Boerger, CRME, Corporate Director of Revenue Management and Distribution, Pacific Hospitality Group
  • Denise Broussard, SVP, Revenue Management & eCommerce, Interstate Hotels & Resorts
  • Rosemary Browning, President, Global Career Horizons
  • Tom Buoy, CRME, EVP Pricing and Revenue Optimization, Extended Stay America
  • Janelle Cornett, Regional Director, Revenue Management, TPG Hospitality
  • Kathleen Cullen, CRME, Senior Vice President Revenue & Distribution, Commune Hotels & Resorts
  • Tammy Farley, President, Rainmaker
  • Neal Fegan, CRME, Executive Director of Revenue Management, FRHI Hotels & Resorts
  • Nick Graham, VP, Hotel & Transport, Hotwire
  • Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS Institute Inc.
  • Karen McWilliams, Vice President of Revenue Strategy, Concord Hospitality Enterprises
  • Breffni Noone, Associate Professor, Pennsylvania State University
  • Garth Peterson, CRME, Senior Director of Sales, Americas, IDeaS - A SAS COMPANY
  • Scott Pusillo, CRME, Vice President, Market Strategy, Viceroy Hotel Group
  • Tim Schulte, CRME, Solution Consultant, Infor
  • Jim A. Struna, CRME, Director of Revenue Management, Auberge Resorts
  • Tim Wiersma, Vice President, Revenue Management, Red Roof Inns, Inc.
  • Monica Xuereb, Chief Revenue Officer, Loews Hotels & Resorts
  • Nicole Young, CRME, VP, Revenue Management & Sales, SBE