Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
expert communities

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Complementing the work of HSMAI's chapters, HSMAI's expert communities connect members with common interests across geographic boundaries in the America's region. Each expert community is led by an advisory board or council which guides HSMAI's strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise. 

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year.  All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).


The Sales Advisory Board's members include:

  • CHAIR:  Ed Skapinok, Vice President of Sales & Marketing, Hostmark Hospitality Group
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • Brian Burton, CHSE,CRME, Vice President, Revenue Generation, Marcus Hotels & Resorts
  • Michelle Crosby, CMP, National Sales Manager, Allied PRA Dallas/Fort Worth
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Lisa Giaimo, VP of Sales & Marketing, OTO Development LLC
  • Kaaren Hamilton, CMP, CMM, HMCC, Vice President, Global Group Sales, Carlson Rezidor
  • Melissa Kouvelas, Senior Manager, Worldwide Sales, Best Western International
  • Cindy Novotny, CHSE, Managing Partner, Master Connection Associates
  • Mary Patton, Director, Groups and Meetings, InterContinental Hotels Group
  • Joel Pyser, Senior Vice President, Sales, Newmarket, an Amadeus Company
  • Larry Silman, Director of Strategic Sales, Americas, IDeaS - A SAS COMPANY
  • Michael Smith, Vice President, Sales and Marketing, JHM Hotels
  • Ron Taylor, Vice President of Sales and Development, WCG Hotels
  • Jim  Vandevender, Chief Development Officer , The Knowland Group
  • Christine Wight, Director of Resort Sales, Angel Fire Resort
  • Tony Yeung, Principal, ZS Associates


The Marketing Advisory Board's members include:

  • CHAIR:  Maureen Callahan, Vice President of Marketing Communication & Public Relations, Destination Hotels
  • Michael Bennett, Vice President, Marketing, White Lodging Services
  • Tiffany Braun, CHSP, Area Director of Sales and Marketing, Commune Hotels and Resorts
  • Katie Briscoe, EVP, Client Services, MMGY Global
  • Diane Briskin, Managing Director, DKC Public Relations
  • Matthew Clyde, President & Chief Strategist, Ideas Collide
  • Sean Dee, CMO & EVP, Outrigger Resorts
  • Agnelo Fernandes, Senior VP of Sales & Marketing, Terranea Resort / Destination Hotels and Resorts
  • Brian Hall, Chief Marketing Officer, Explore St. Louis
  • Natalie Osborn, Senior Industry Consultant, Hospitality and Travel Global Practice, SAS Institute, Inc.
  • Mandy Penn, Senior Director of Resort Marketing, Universal Orlando Resort
  • Florence Quinn, President, Quinn
  • Lisa K. Ross, President, rbb Communications
  • Andrew Rubinacci, CHSP, SVP, Distribution & Revenue Management Strategy, IHG
  • Bill Rubino, Partner, President, Panzano & Partners
  • Paolo Torchio, CHDM, VP, Product Management, Sabre Hospitality Solutions
  • Casey Ueberroth, Chief Marketing Officer, Preferred Hotels & Resorts


Digital Marketing Council

The mission of HSMAI’s Digital Marketing Council is to inspire success for HSMAI members and those they serve through the creation, curation and promotion of relevant knowledge in the digital marketing space. 2016-2017 members include:

  • CHAIR: Holly Zoba, CHDM, Senior Vice President of Hospitality Sales, Signature Worldwide
  • Shaun Aukland, Senior Account Executive, Google
  • Felipe Carreras, CHDM, Director, eCommerce, Best Western Hotels & Resorts
  • Aimee Cheek, CHDM, Director of eCommerce, OTO Development
  • Robert Cole, Founder-CEO, RockCheetah
  • Chris Copp, VP, Global Digital Marketing, IHG
  • Erica Eyring, CHDM, Director, Account Management, Expedia Media Solutions
  • Isaac Gerstenzang, CHDM, Assistant Vice President, Corporate E-commerce, Destination Hotels
  • Loren Gray, CHDM, Founder, Hospitality Digital Marketing
  • Carolyn Hosna, CHDM, Sr. Corp. Director, Marketing & Distribution, White Lodging
  • Jay Hubbs, III, CHDM, Senior Vice President, eCommerce, Remington Hotels
  • Michael Innocentin, Executive Director, Digital Marketing, FRHI Hotels & Resorts
  • John Jimenez, CHDM, Portfolio Director of eCommerce, Interstate Hotels & Resorts
  • Chris LaRose, VP, eCommerce Americas, Hilton Worldwide
  • Sarita Mallinger, Regional Director, Digital Marketing, Kimpton Hotels & Restaurants
  • Delana Meyer, CHDM, Corporate Director of eCommerce and Marketing, Crescent Hotels & Resorts
  • Amy Mierzwinski, CHDM, Principal , John Fareed Hospitality Consulting
  • Anna Paccone, CHDM, eCommerce Director, National Sales, Pillar Hotels & Resorts
  • Shawn Paley, CHDM, Director, Global eCommerce & Digital Services, Marriott International
  • Donna Quadri-Felitti, CHDM,PHD, Director and Associate Professor, Pennsylvania State University
  • Chris Rockett, SVP Sales, Milestone Internet Marketing
  • Darlene Rondeau, Vp, Best Practices, Online Merchandising, Leonardo
  • Mariana Safer, CHDM, Senior Vice President, Marketing, HeBS Digital
  • Kevin Scholl, CHDM, Director of Digital Marketing, Red Roof Inn
  • Dave Spector, Partner, Tambourine
  • Dan Wacksman, CHDM, Senior Vice President, Global Distribution, Outrigger Resorts
  • Christine Beuchert Williams, Sr. Director of Marketing & Ecommerce Strategy, Marcus Hotels & Resorts


The Revenue Management Advisory Board is advancing the Revenue Management discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels & Resorts
  • Calvin Anderson, CRME, VP of Managed Services, Duetto
  • Chris K. Anderson, Ph.D., Professor, Cornell University
  • Veronica Andrews, CRME, Director of Active Data, STR
  • Christian Boerger, CRME, Corporate Director of Revenue Management and Distribution, Pacific Hospitality Group
  • Denise Broussard, SVP, Revenue Management & eCommerce, Interstate Hotels & Resorts
  • Rosemary Browning, President, Global Career Horizons
  • Tom Buoy, CRME, EVP Pricing and Revenue Optimization, Extended Stay America
  • Janelle Cornett, Regional Director, Revenue Management, TPG Hospitality
  • Kathleen Cullen, CRME, Senior Vice President Revenue & Distribution, Commune Hotels & Resorts
  • Tammy Farley, President, Rainmaker
  • Neal Fegan, CRME, Executive Director of Revenue Management, FRHI Hotels & Resorts
  • Nick Graham, VP, Hotel & Transport, Hotwire
  • Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS Institute Inc.
  • Karen McWilliams, Vice President of Revenue Strategy, Concord Hospitality Enterprises
  • Breffni Noone, Associate Professor, Pennsylvania State University
  • Garth Peterson, CRME, Senior Director of Sales, Americas, IDeaS - A SAS COMPANY
  • Scott Pusillo, CRME, Vice President, Market Strategy, Viceroy Hotel Group
  • Tim Schulte, CRME, Solution Consultant, Infor
  • Jim A. Struna, CRME, Director of Revenue Management, Auberge Resorts
  • Tim Wiersma, Vice President, Revenue Management, Red Roof Inns, Inc.
  • Monica Xuereb, Chief Revenue Officer, Loews Hotels & Resorts
  • Nicole Young, CRME, VP, Revenue Management & Sales, SBE