Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
expert communities

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Complementing the work of HSMAI's chapters, HSMAI's expert communities connect members with common interests across geographic boundaries in the America's region. Each expert community is led by an advisory board or council which guides HSMAI's strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise. 

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year.  All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).  If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones at (703) 506-3276 for assistance. 


The Sales Advisory Board's members include:

  • Chair:  Ed Skapinok, Vice President of Sales & Marketing, Hostmark Hospitality Group
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • Brian Burton, CHSE,CRME, Vice President, Revenue Generation, Marcus Hotels & Resorts
  • Michelle Crosby, CMP, National Sales Manager, Allied PRA Dallas/Fort Worth
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Jenny Heger, CHSE, Sales and Business Development Manager, Minneapolis Northwest Convention and Visitors Bureau
  • Lee  Horgan, EVP of Sales, Newmarket International
  • Melissa Kouvelas, Worldwide Sales Manager, Best Western International
  • Ruth Leis, CMP, CMP, Director of Sales, Hilton Anatole
  • Ron Loman, Vice President of Sales, Crestline Hotels & Resorts, LLC
  • Linda Maurer, Associate Director of Sales, La Cantera Hill Country Resort
  • Cindy Novotny, CHSE, Managing Partner, Master Connection Associates
  • Mary Patton, Director, Groups and Meetings, InterContinental Hotels Group
  • Mark Sergot, Senior Vice President, Global Sales, FRHI Hotels & Resorts
  • Linda Simpson, VP Sales & Marketing, Stanford Hotels Corporation
  • Christine Wight, General Manager, Wine Country Inn


The Marketing Advisory Board's members include:

  • Michael Bennett, VP, Marketing, KSL Resorts
  • Katie Briscoe, VP, Client Services, MMGY Global
  • Diane Briskin, Managing Director, DKC
  • Maureen Callahan, Vice President of Marketing Communication & PR, Destination Hotels & Resorts
  • Matthew Clyde, President & Chief Strategist, Ideas Collide
  • Nancy Deck, VP, Multi-Brand & Loyalty Marketing, Hilton Worldwide
  • Sean Dee, EVP, Global Marketing, Outrigger Hotels Hawaii
  • Agnelo Fernandes, Senior VP of Sales & Marketing, Terranea Resort / Destination Hotels and Resorts
  • Brian Hall, Chief Marketing Officer, St. Louis Convention & Visitors Commission
  • Teri Merritt, Vice President Brand Marketing & eCommerce - Americas, Marriott International
  • Florence Quinn, President, Quinn
  • Andrew Rubinacci, CHSP, VP, Distribution Strategy, IHG
  • Bill Rubino, Partner, President, Panzano & Partners
  • Kim Schaller, EVP, Chief Marketing Officer, Hershey Entertainment & Resorts
  • JJ Steeley, VP of Marketing, Commune Hotels + Resorts 
  • Casey Ueberroth, Executive Director, Strategic Marketing, Preferred Hotel Group

Digital Marketing Council

HSMAI’s Digital Marketing Council connects travel marketers in a way that leverages interactive customer engagement as a marketing medium while increasing the awareness of emerging issues, opportunities and trends. This is accomplished through a wide range of information sharing, networking and educational opportunities. Members include:

  • Chair: Jay Hubbs, Senior Vice President, eCommerce, Remington Hotels
  • Christine Beuchert, Sr. Director of Marketing & Ecommerce Strategy, Marcus Hotels & Resorts
  • Felipe Carreras, CHDM, Director, eCommerce, Best Western International
  • Chris Copp, Head of Digital, Americas, InterContinental Hotels Group
  • Steve Fitzgerald, CHA, Senior Vice President, Sales, Milestone Internet Marketing
  • Heny Gabay, VP Marketing, Revenue Planning and Development, Club Quarters
  • Isaac Gerstenzang, CHDM, Assistant VP of Corporate E-commerce, Destination Hotels & Resorts
  • Loren Gray, Vice President of Digital Strategy, Standing Dog Interactive
  • Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection
  • Ash Kapur, VP-Revenue Management & Distribution, Starwood Capital Group
  • Marisa Keener, CHDM, Senior Manager, Digital Marketing, Hershey Entertainment & Resorts Company
  • Stuart Levy, CHDM, PHD, Professor, George Washington University
  • Jaclyn Loo, Senior Marketing Manager, Google Inc.
  • Anna Paccone, CHDM, National Sales Electronic Channels, Pillar Hotels & Resorts
  • Shawn Paley, CHDM, Director, Global eCommerce & Digital Services, Marriott International
  • Amy Severson, Senior Director, Industry Relations, Expedia, Inc.
  • Max Starkov, President & CEO, HeBS Digital
  • Aaron Stenhoff, CHDM, Director, Marketing and E-commerce, Red Roof Inns
  • Tim Sullivan, President, Cendyn
  • Paolo Torchio, CHDM, VP, Product Management and Consulting, Sabre Hospitality Solutions
  • Holly Zoba, CHDM, Senior Vice President of Hospitality Sales, Signature Worldwide


The Revenue Management Advisory Board is advancing the Revenue Management discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • Chair:  Kathleen Cullen, CRME, Senior Vice President Revenue & Distribution, Commune Hotels & Resorts
  • Calvin Anderson, CRME, Director of Revenue, New York Hilton Midtown
  • Chris K. Anderson, Professor, Cornell University
  • Veronica Andrews, Director of Active Data, STR
  • Vish Bhatia, CRME, Co-Founder | President, Hotelsoft Inc
  • Rosemary Browning, President, Global Career Horizons
  • Bonnie  E. Buckhiester, President & CEO, Buckhiester Management Limited
  • Tom Buoy, CRME, EVP Pricing and Revenue Optimization, Extended Stay Hotels
  • Janelle Cornett, Regional Director, Revenue Management, TPG Hospitality
  • Neal Fegan, CRME, Executive Director of Revenue Management, FRHI Hotels & Resorts
  • Nick Graham, VP, Hotel, Hotwire, Expedia
  • Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels & Resorts
  • AJ Jenveja, CRME, Vice President Of Customer Success, Duetto
  • Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS Institute Inc.
  • Karen McWilliams, Sr. Corp Director of Revenue Strategy, Concord Hospitality Enterprises
  • Garth Peterson, CRME, Director of Sales, Americas, IDeaS - A SAS COMPANY
  • Scott Pusillo, CRME, Vice President, Sales and Revenue Management, Viceroy Hotel Group
  • Jim A. Struna, Director of Revenue Management, Auberge Resorts
  • Tim Wiersma, Vice President, Revenue Management, Red Roof Inns, Inc.
  • Nicole Young, CRME, VP, Revenue Management & Sales, SBE