Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
ROC Education & Networking Events 2018

QUICK LINKS

ROC attendees can receive credit for up to 13 hours of continuing education for CRME and CHDM certification and re-certification.

CERTIFICATION REVIEW COURSES | PARTNER INSIGHTS SESSIONS | GENERAL SESSIONS

BREAKOUT SESSIONS | NETWORKING OPPORTUNITIES


Certification Review Courses | Tuesday, June 19 | 12:304:30 pm

CRME Review Course

As revenue management in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.

Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It's a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance.

Space is limited.

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.

Sponsored by IDeaS Revenue Solutions

CHDM Review Course

This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance.

Space is limited.

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.


Partner Insights Sessions | Tuesday, June 19 | 1:30–4:30 pm

These workshops are open to all ROC registrants and will take place on Tuesday, June 19, 2018, from 1:30-4:30 pm. Each session is designed and sponsored by the designated partner company. Reserve your seat via the ROC registration form. Space is limited.

1:30 – 2:20 pm

  • Booking.com gets personal | Brought to you by Booking.com

With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. A key investment area for Booking.com is digital technology that enables personalization. Join this session to understand how Booking.com views personalization, why it’s relevant, and when it’s not (based on data). Booking.com will touch on available tools to influence your property's personalization.

  • More Ways to Optimize Revenue in the Group Segment | Brought to you by Knowland

Please join us in this session to hone your ability to better predict group trend by seeing a holistic view of any market and any competitive set.

Revenue managers have to consider both group and transient business when forecasting occupancy, establishing rate guidelines and booking parameters. The result of this work cascades throughout the hotel. To forecast or yield without breaking down the business to include the group segment can make for a frustrating and inaccurate outcome. Segmentation is the essential first step to all facets of revenue management that many hotels find challenging.

This session will examine ways to pinpoint future group demand in a market and we look at recently developed technology solutions that allow dynamic views of booking patterns and buying behavior. The session will show how new data helps unite the major group segments by market, chain scale, time of year, day of week, and other helpful perspectives. We’ll also cover ways to understand your market's booking pace that may affect rate decisions you make and sales strategy to which you contribute. The goal of having a set of revenue-optimizing activities that tie together marketing, sales, and RFP evaluation to support forecasting and revenue optimization is now accessible thru new technology.  

  • Why are PWA, AMP, Voice Search, AI and Chatbots Important for a Hotel Website? | Brought to you by Milestone

This is the first installment in a 3-part series on Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018 and Beyond. This session will help you enable your website for the next decade by driving direct traffic through next-generation SEO techniques in local search, content marketing, and developing quality links.

SERIES INFORMATION: Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018 and Beyond – Segmentation, personalization, chatbots, voice search and more…! How does a modern hospitality company survive in this voice-driven, highly mobile world? How do you compete head-on with OTAs spending billions in advertising to drive traffic to their sites? In this series you will learn how modern technologies can be applied to your digital marketing strategy – from website to marketing – to meet these challenges head on.

2:30 – 3:20 pm

  • Booking.com gets personal | Brought to you by Booking.com

With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. A key investment area for Booking.com is digital technology that enables personalization. Join this session to understand how Booking.com views personalization, why it’s relevant, and when it’s not (based on data). Booking.com will touch on available tools to influence your property's personalization.

  • More Ways to Optimize Revenue in the Group Segment | Brought to you by Knowland

Please join us in this session to hone your ability to better predict group trend by seeing a holistic view of any market and any competitive set.

Revenue managers have to consider both group and transient business when forecasting occupancy, establishing rate guidelines and booking parameters. The result of this work cascades throughout the hotel. To forecast or yield without breaking down the business to include the group segment can make for a frustrating and inaccurate outcome. Segmentation is the essential first step to all facets of revenue management that many hotels find challenging.

This session will examine ways to pinpoint future group demand in a market and we look at recently developed technology solutions that allow dynamic views of booking patterns and buying behavior. The session will show how new data helps unite the major group segments by market, chain scale, time of year, day of week, and other helpful perspectives. We’ll also cover ways to understand your market's booking pace that may affect rate decisions you make and sales strategy to which you contribute. The goal of having a set of revenue-optimizing activities that tie together marketing, sales, and RFP evaluation to support forecasting and revenue optimization is now accessible thru new technology.  

  • Drive Higher ROI with Segmentation and Personalization in Paid Media in 2018 | Brought to you by Milestone

This 2nd installment in the "Leveraging Disruptive Technologies and Omnichannel Strategies" series (see below for details), will prepare you to use data to segment and personalize your advertising to convert your audience at a higher level. Learn how Milestone customers drive increases in conversion and achieve 20:1 ROAS through segmentation.

SERIES INFORMATION: Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018 and Beyond – Segmentation, personalization, chatbots, voice search and more…! How does a modern hospitality company survive in this voice-driven, highly mobile world? How do you compete head-on with OTAs spending billions in advertising to drive traffic to their sites? In this series you will learn how modern technologies can be applied to your digital marketing strategy – from website to marketing – to meet these challenges head on.

3:30 – 4:20 pm

  • Booking.com gets personal | Brought to you by Booking.com

With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. A key investment area for Booking.com is digital technology that enables personalization. Join this session to understand how Booking.com views personalization, why it’s relevant, and when it’s not (based on data). Booking.com will touch on available tools to influence your property's personalization.

  • More Ways to Optimize Revenue in the Group Segment | Brought to you by Knowland

Please join us in this session to hone your ability to better predict group trend by seeing a holistic view of any market and any competitive set.

Revenue managers have to consider both group and transient business when forecasting occupancy, establishing rate guidelines and booking parameters. The result of this work cascades throughout the hotel. To forecast or yield without breaking down the business to include the group segment can make for a frustrating and inaccurate outcome. Segmentation is the essential first step to all facets of revenue management that many hotels find challenging.

This session will examine ways to pinpoint future group demand in a market and we look at recently developed technology solutions that allow dynamic views of booking patterns and buying behavior. The session will show how new data helps unite the major group segments by market, chain scale, time of year, day of week, and other helpful perspectives. We’ll also cover ways to understand your market's booking pace that may affect rate decisions you make and sales strategy to which you contribute. The goal of having a set of revenue-optimizing activities that tie together marketing, sales, and RFP evaluation to support forecasting and revenue optimization is now accessible thru new technology.  

  • Driving Direct Revenue & Optimizing Marketing Spend Through Analytics and Competitive Benchmarking | Brought to you by Milestone

Benchmark your digital presence versus your competitors. Compare your readiness for the latest digital trends such as voice search, mobile competitiveness, AMP, website technology, search visibility, omnichannel marketing, and more vs. competitors and industry benchmarks. You'll leave ready to use data analytics to determine digital marketing channel effectiveness and prioritize marketing spends.

This is the 3rd installment in the 3-part series on "Leveraging Disruptive Technologies and Omnichannel Strategies to Drive Direct Bookings in 2018." Segmentation, personalization, chatbots, voice search and more…! How does a modern hospitality company survive in this voice-driven, highly mobile world? How do you compete head-on with OTAs spending billions in advertising to drive traffic to their sites? In this series you will learn how modern technologies can be applied to your digital marketing strategy – from website to marketing – to meet these challenges head on.


General Sessions | Wednesday, June 20 | Morning, Mid-Day, & Afternoon

Keynote: The Economic & Geopolitical Outlook: What are the risks and opportunities ahead?

Knowing where the economy is headed allows you to make smarter, more confident decisions. The problem these days is that hoteliers and other business leaders have to navigate through an unprecedented minefield of political, economic, and geopolitical hazards. What then is the most likely path for the U.S., Canadian, and other economies? Which economic risks and geopolitical hot spots pose the greatest threats to growth — and how can you best prepare for such events?

Bernard Baumohl will help you understand how exogenous shocks will occur more frequently in the future, with larger impacts on revenues and earnings. You’ll leave understanding what steps you can take to protect your business from such disruptive events.

  • Bernard Baumohl, Chief Global Economist, The Economic Outlook Group, LLC

No Bull: The Great Debate

This interactive session  a cross between "Shark Tank" and "Crossfire" — will go deep to examine two sides of two big issues facing today's revenue management leaders around the globe.

1. Man v. Machine: With advances in AI and machine learning, what is the future for humans in revenue management?

2. The Future of Loyalty: Do loyalty programs still have a place with today's consumers, or is loyalty is dead requiring us to find another way forward?

  • Dr. Kelly McGuire, SVP, Revenue Management, MGM Resorts International
  • Calvin Anderson, CRME, SVP & Chief of Revenue Optimization, RLH Corporation
  • Neal Fegan, CRME, Chief Revenue Officer, Total Revenue Uplift
  • Chinmai Sharma, EVP & Chief Revenue Officer, Taj Hotels Palaces Resorts Safaris
  • Monica Xuereb, Chief Revenue Officer, Loews Hotels & Co.

Executive Perspective: Think Like an Owner

Owners invest in hotels with the expectation of a good return, and task their asset managers with optimizing the short- and long-term value of the asset — the hotel. At the same time, revenue managers are charged with optimizing revenues and profits on a more immediate scale. Both players are intimately intertwined and dependent on each other for success. Unfortunately, there is often a gap — in terms of perspective and knowledge — between the two.

Spend this session with experienced asset management executives who will provide you with valuable insights to increase your “asset management acumen” when it comes to the business of hotels.

  • Moderated by Dr. Lalia Rach, Founder and Partner, Rach Enterprises
  • Frank Calaguire, Principal, SCS Advisors, Inc.
  • Robert Hayward, Senior Vice President, CHMWarnick
  • Chris Nixon, VP Revenue Optimization, Ashford, Inc.
  • Liz Perkins, SVP - Corporate Strategy & Reporting, Apple REIT

Awards Ceremony

The awards ceremony immediately following lunch will shine the spotlight on the incredible talent and accomplishments of revenue management leaders. We will honor the Vanguard Award honoree for lifetime achievement in revenue management, the Revenue Management Professionals of the Year, and the Certified Revenue Management Executives (CRMEs) in attendance.

Congratulations to:

  • Robert G. “Bob” Cross, Chairman, Revenue Analytics (Vanguard Award recipient)
  • Derek Brewster, Director of Revenue Management, LOTTE New York Palace (Revenue Management Professional of the Year - Single-/Multi-Unit)
  • Cassandra "Cassie" Bond, CRME, Regional Vice President of Revenue Management for Chesapeake Hospitality (Revenue Management Professional of the Year - Corporate)

ROC Breakout Sessions | Wednesday, June 20 | Morning & Afternoon

Time Title Track

Description

11:15 amnoon The Magic of Mastering Analytics Data & Analytics In a recent survey conducted by HSMAI, sales, marketing and revenue management executives identified “Mastering Data Analytics” as one of the top 3 challenges facing the hotel industry. That means analyzing your data to discover hidden patterns and demand drivers, ultimately deriving meaningful and actionable insights.

Topics to be addressed include:
• Evaluating where you are in your journey to master data analytics
• Defining your guiding principles and most impactful KPI's.
• Determining where to focus time, talent and resources.
• Building trust in the way you share results with key stakeholders.
• Prioritizing investments and next steps on your journey

Attend this session to be better prepared to turn your data into smarter decisions, more efficient operations and happier guests.

Bonnie Spalding, Consulting Director, The Walt Disney Company

11:15 amnoon Outside-In Perspective: How Public Market Analysts and Investors Think Leadership & Influence Investors and stock analysts pay a lot of attention to the hotel business…and what they think about performance and strategies can in turn have a significant impact on many aspects of the business of hotels.

While addressing the current public market topics on which investors and stock analysts focus the most – including valuation analyses, capital allocation decisions, asset and revenue management strategies, recent and proposed M&A, and the merits of public-to-public and public-to-private transactions – your learn how public market investors and stock analysts think, including:

  • How do they evaluate hotel companies versus other real estate sectors and consumer-oriented companies?
  • What do investors value in a management team and its strategy?
  • What drives their buy and sell decisions?

Michael Bellisario, Vice President, Equity Research, Senior Analyst, Robert W. Baird & Co.

11:15 amnoon Segmentation + Personalization = Higher ROI in Paid Media Beyond RM Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies. Some of the insights you’ll walk away with include:
  • The most important metrics for a majority of owners,
  • Practical lessons from a case study that demonstrates the conversion and ROI increases that can result when a hotel leverages segmentation across consumers’ interests, geographies, and browsing behavior, and
  • How to use your own data to segment and personalize advertising to convert at a higher ROI.

Hunter Webster, CHDM, SVP, Digital Marketing, Interstate Hotels & Resorts - and member of HSMAI's Marketing Advisory Board

Anil Aggarwal CEO Milestone

12:151:00 pm AI in Action: Harness the Art of the Possible Data & Analytics No matter what you call it – machine learning, deep learning, or cognitive computing – artificial intelligence (AI) is the biggest opportunity in business science since mobile – for giant brands and individual hotels alike. It’s also the most confusing.

Much has been predicted about the guest-facing impacts of AI at check-in, in housekeeping, and with concierge services for example. But what does AI mean for revenue management, marketing, and distribution? What impacts will it have on everything these disciplines touch – from booking platforms and data management to keeping up with changing customer expectations?

This session is here to help answer those questions, illustrating with examples of the best, and worst, of AI in action today.

Noreen Henry, Chief Executive Officer, WayBlazer

Greg Land, Executive Director & Global Industry Leader, Aviation, Hospitality & Travel Related Services, IBM

Moderated by Dr. Chris Anderson, Academic Director, Cornell University - and member of HSMAI's Revenue Management Advisory Board

12:151:00 pm You Have to Start Somewhere:   Taking Revenue Management Beyond Rooms Leadership & Influence For many hotels, “Total Revenue Management” is just too big of a bite to chew at one time. But that shouldn’t stop you from eating this elephant one bite at a time. Start somewhere that is practical and achievable to build non-rooms RM experience and muscle: applying revenue management principles to other revenue streams.

This roundtable session will get ROC attendees talking to each other in order to:

  • Help you think about “Are we getting the most from the tools we already have?” and “Are we getting the most from the revenue streams we already have?”
  • Stimulate your thinking about the implications of revenue management for group business.
  • Make the Total RM theory much more practical while identifying best practices in this space.

Facilitated by Bonnie E. Buckhiester, President & CEO, Buckhiester Management Limited

12:151:00 pm Mining Social Media Dirt for Revenue Gold Beyond RM Social media and online reviews have been around for more than 15 years, but our industry continues to downplay their importance in the booking process. How big a part does social media and online reputation play in bookings? Is social the next advocate of direct web bookings to combat other channels and boost RevPAR? Are the recent privacy concerns and data breaches going to impact how we can leverage social?

We’ll explore all of these questions and help you understand how to make social media work for your hotel(s). At the end, you will be able to increase direct bookings from social media channels to your booking engine, better utilize social media as part of your revenue strategy, and ensure your crisis management strategy is in place.

  • Jay Hubbs, CHDM, Senior Vice President, eCommerce, Remington Hotels - and member of HSMAI's Marketing Advisory Board
  • Elle Andress, Director of Social Media, Tambourine
3:15–4:00 pm Metrics – What’s Relevant Today? Data & Analytics Sure, the traditional revenue management metrics (OCC, ADR, RevPAR) are important; however they don’t tell the whole story.

As the revenue management role has matured, now is the time to understand additional metrics, which more appropriately illuminate the full impact you are having on your organization.

In this session we will have a discussion about which metrics are most relevant for 2018 (and beyond) and which ones will best help you tell your story.

  • Kathleen Cullen, CRME, Senior Vice President Revenue & Distribution, Two Roads Hospitality
  • Eric Gravelle, CRME, Vice President of Revenue Management, North America, Diamond Resorts International
  • Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels
  • John Hach, Senior Industry Analyst, TravelClick
  • Panel moderated by Trevor Stuart-Hill, CRME, CHDM, President, Revenue Matters
3:15–4:00 pm Closing the Marketing Gaps for Revenue Optimization Leadership & Influence It’s a match made in heaven, so why aren’t more hotel management companies doing it? The collaboration between Revenue Management and Marketing is proven to drive increased direct bookings, yet many hotels and resorts are missing out. Learn more about the trend that is keeping many properties from truly optimizing revenue and how to beat the current system for greater short – and long -- term revenue gains and improved financial health. As part of the presentation, we will review a case study showing how one property overcame a daunting revenue challenge using marketing tools many hotel management companies already have at their disposal, but may not be using to their fullest potential. Attendees will also walk away with a step-by-step marketing checklist to use on an ongoing basis to increase direct bookings and decrease dependency on third parties.

Andressa Chapman, Principal, Trigger Hotel Marketing

3:15–4:00 pm Avoiding Collisions in Distribution’s Fast Lane Beyond RM Distribution is critical to a hotel’s revenue optimization success – it is arguably the foundation for deploying all revenue strategies – which makes staying on top of its increasingly complex realm all the more important for hotel revenue, marketing, and sales leaders.

Today’s panel will help you understand what is happening in the fast-changing world of distribution, and what it means for you and your hotel(s). You’ll leave with a better understanding of current and potential friction points, and how to resolve them; new and potential disruptors – including the Blockchain – to keep an eye on; and, how to lead revenue optimization through ongoing disruptive growth in distribution technologies.

  • Michelle Felton, Corporate Director, Revenue Strategy, Omni Hotels & Resorts
  • Lew Harasymiw, Director, Distribution Strategy, IHG
  • Arvind Bala, Senior Director, Global Distribution & Channel Management, Four Seasons Hotels & Resorts
  • Panel moderated by Sarah Fults, VP of Global Distribution, MGM Resorts International - and President of HEDNA (Hotel Electronic Distribution Network Association)
4:15–5:00 pm The Future State and Opportunities of Hotel Analytics Data & Analytics Hoteliers are under increasing pressure to extract knowledge and insights from vast amounts of data in order to enhance business strategies and optimize the customer experience.

But what does this really mean – and how is it changing? What can be done to create confidence and trust in the accuracy of your data across sales, marketing, revenue management, and distribution?  How can/should systems seamlessly share and utilize data in real time? How can predictive analytics drive profits at every step of the guest’s journey?

When it comes to the strategic use of data and analytics in hotels, there are often more questions than answers – a trend this session aims to reverse.

Alex Dragan, Director of Analytics, Four Seasons Hotels & Resorts

Brian Gauthier, Director of Analytics, Cvent

Jessica Haywood, Manager of Research and Development, STR

Michael Klein, Executive Director, Revenue Performance Strategy, MGM Resorts International

Panel moderated by Adam Hayashi, CRME, Vice President of Revenue Management, Accor Hotels

4:15–5:00 pm Rev Up Your Team’s Revenue Management Acumen Leadership & Influence Because you are at ROC, it is certain that your revenue management acumen is beyond reproach. But, what about all the key players in your hotel(s)? Are they able to move beyond their general knowledge of revenue management concepts and approaches into contributing to and fully understanding revenue management-related decisions?

From this this hands-on session, you will go home with the tools and knowledge you need to facilitate a group-based learning exercise that actively places participants in situations where they need to make price and allocation decisions in a competitive, multi-channel environment. You’ll also end up with a framework that allows them to diagnose the outcomes of their decisions.

It is an effective training tool to develop key revenue management decision making and performance analysis skills of GMs, sales managers, asset managers, and others whose jobs regularly intersect with revenue management.

Facilitated by Dr. Chris Anderson, Academic Director, Cornell University - and member of HSMAI's Revenue Management Advisory Board

4:15–5:00 pm Loyalty Today: The Implications of a Changing Landscape for Revenue Management Beyond RM Guest loyalty in the hotel business is not what it used to be. With increased pricing transparency, changing consumer expectations, and the explosion of social media, travelers are increasingly loyal to those that provide the best prices and experiences.

The revenue management team can and should truly leverage data and digital technology to drive loyalty and enhance the customer experience. This session will help you understand what you need to know to do just that.

At this session, you’ll:

  • Contemplate what loyalty means beyond the traditional program construct.
  • Gain an appreciation for how leading companies – inside and outside of hospitality – are using big data and digital technologies to drive personalized communication and experiences across multiple contact points driving transformational business performance.
  • Recognize how critical the revenue manager should be to the success of a hospitality business by identifying opportunities to enhance profitability.
  • Learn about the organizational dynamics that facilitate or inhibit success.
  • Be inspired to drive change in your own company.
David Norton, Chairman and Chief Marketing Officer, GALE Partners

Networking Opportunities

Faculty Best Practices Exchange | Tuesday, June 19 | 3:30–4:30 pm

Meet with and exchange ideas with like-minded faculty, as well as RM leaders from a variety of hotel companies – about the challenges and opportunity of teaching revenue management, industry trends, talent needs of hotels and hotel companies, and more.

Research in Action Presentations & Reception | Tuesday, June 19 | 4:30–6:30 pm

This pre-ROC workshop will feature faculty members’ applied research. Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research In Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers.

Presentations will include:

  • Airbnb: A boon to the consumer, a bane to the hotel industry? What the industry needs to know. from Dr. Makarand Mody, Assistant Professor of Hospitality Marketing, Boston University
  • Do They Think It’s Fair? An Investigation of Restaurant Customers’ Perceptions of Fairness of Revenue Management Practices in Restaurants from Dr. Toni Repetti, Assistant Professor & Program Director, Master of Hospitality Administration, Harrah College of Hospitality, University of Nevada, Las Vegas
  • Driving Ancillary Revenue: Effective Bundling Strategies for Revenue Management from Dr. Breffni Noone, Associate Professor, Pennsylvania State University 
  • Platform Selection and Reporting Biases in Hotel Ratings at TripAdvisor from Saram Han, PhD Candidate, Cornell University
  • The Effect of Rate Parity Prohibition on Hotel Performance: A Stock Market Perspective from Abhinav Sharma, PhD Candidate, Department of Hospitality and Tourism Management Virginia Tech

Thanks to the Pennsylvania State University School of Hospitality Management and the Cornell Center for Hospitality Research.

VIP Reception Honoring CRMEs | Tuesday, June 19 | 79 pm

This by-invitation-only reception is exclusively for faculty, ROC speakers, award winners, Revenue Management Advisory Board members from around the globe, and Certified Revenue Management Executives (CRMEs). Should you have received an invitation, but can't find it? Please let HSMAI know.

Thanks to IDeaS, Booking.com, Cendyn, & Rainmaker

ROC 'n' Run or Walk | Wednesday, June 20 @ 6:15 am & Thursday, June 21 @ 6:30 am

Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.

Meet by the "Mist Tree" sculpture/fountain (that looks a little like a big wire tornado) in Discovery Green park just outside of the convention center. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers).

Direct questions to Juli Jones or Lou Zameryka.

Reserve your spot in your conference registration form.

HSMAI Helps | Wednesday, June 20 | All Day

During breaks in the program on Wednesday, spend a little time connecting with your fellow attendees while giving back to our host city.

In partnership with Clean the World, we will build 550 hygiene kits to leave behind for Star of Hope in Houston. They support Houston’s homeless men, women and children, and encourage positive life changes through programs in spiritual growth, education, employment, life management, and substance abuse recovery.   

Spend as little as 10 minutes at this “Open House” volunteer opportunity to make an impact. Every minute counts as we prepare these valuable kits made of recycled soap, shampoo, and other left-over hygiene products from hotels throughout North America.

Made possible by Rainmaker & STR

Did you know?

More than 2 million bars of partially used hotel soap are thrown away every day in the United States.

According to the World Health Organization, millions of young lives could be saved with access to bar soap and hygiene education.

Participate in HSMAI Helps to:

BUILD BONDS: Making connections with other attendees that will reach far beyond your time at ROC.

PROVIDE HOPE and CHANGE LIVES: Giving much-needed hygiene products to people struggling to meet their family’s basic needs, and understanding how something so simple can have a profound impact on someone’s life.

Headshot Studio | Wednesday, June 20 | All Day

Take advantage of this convenient opportunity to update your personal brand with a new, professional headshot — for free!

Brought to you by IDeaS - A SAS COMPANY


Preferred Partner


Platinum Partners

               

Silver Partners

                              

                                         

Bronze Partners

Cloud5 Contact Center |  Duetto | HEBS Digital |  HFTP | Intelligent Hospitality |  Knowland |  Navis |  Nor1 | RateGain | Revenue Matters

Revinate | Sabre Hospitality Solutions | SHR | Sojern | Travel Tripper | Travelzoo |  Triptease | Vertical Bookings USA | YouVisit

Media Partners

Hospitality Upgrade | HotelNewsNow

Startup Pavilion Partners

Dragonfly Strategists  | Focal Revenue Solutions | HQ Plus | Kate Burda & Company | UNLV


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