Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
ROC Registration 2017



ROC registration includes access to all pre-ROC activities on Tuesday, June 27 (with the exception of any certification review courses), the main ROC program on Wednesday, June 28 including breakfast, lunch, and reception, and access to the HITEC exhibit hall and general sessions (for qualified ROC registrants).

Registration Type Early Bird through May 24 May 25–Onsite
Member4/Nonmember Member4/Nonmember
Hotel/Associate1 $625 / $825 $725 / $925
Partner/Supplier2 $725 / $925 $825 / $1025
Faculty or Student HSMAI members $313 / na $363 / na
Hotel Group Pricing Inquire at 

1 Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions
2 Individuals from supplier organizations who market to hotel/associate professionals
Join HSMAI today to save on registration fees. 

Additional Registration Opportunities Early Bird through May 24 May 25 – Onsite
Member3/Nonmember Member3/Nonmember
CRME Review Course, June 27 $149 / $199 $199 / $249
CHDM Review Course, June 27 $215/$265 $265/$315

ONLINE Registration is Now Closed. Please Register On-Site


Registered attendees may pick up badges at the ROC registration desk at the following times and locations.

  • Tuesday, June 27
    • 11:00 am - 5:00 pm: South Building of the Metro Toronto Convention Centre, near room 701 (very convenient to Tuesday's pre-ROC workshops)
    • 3:00 - 5:00 pm: North Building of the Metro Toronto Convention Centre, near Constitution Hall (exhibitor personnel, please visit this registration desk)
  • Wednesday, June 28
    • 8:00 am - 5:00 pm: North Building of the Metro Toronto Convention Centre, near Constitution Hall


International Travel Documents

For entry into Canada, all travelers must have a valid passport. Check to see if you need an Electronic Travel Authorization (eTA). eTA's are mandatory for visa-exempt foreign nationals traveling to Canada by air (not by land or sea.) Exceptions include U.S. citizens and travelers with a valid Canadian visa. Visit the Government of Canada’s official website for new information on entry regulations. If you need an international invitation letter, contact Mandie Hart at or +1.703.506.2025.

If you are traveling from outside of Canada, to streamline your entry into the country it is recommended that you print and carry a copy of this letter for presentation to the Border Services Officer upon your arrival.

HITEC Passes

For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions. Comp registrations are only available to qualified hotel buyers and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. HSMAI will automatically register all qualified registrants directly with HITEC. Your contact information will be provided to HFTP, the host of HITEC, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please notify Mandie Hart at

Cancellation Policy

Cancellations received three weeks prior to the conference will receive a full refund less a $75 administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be submitted in writing to

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to Onsite transfers must be accompanied with proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing/Promo Codes

Hotel companies can enjoy significant savings on ROC registration when they sign up five or more people from the same company. For companies headquartered outside of Canada, the discount is $50 off per registration. Canadian-based hotel companies receive 1 free registration for every 5 paid. Multiple offers cannot be applied by the same company. Contact Mandie Hart at +1 703.506.2025 or to receive a promo code to register your team. Special rates are also available for faculty and students who are HSMAI members.

Earn Certification Credits

You will be eligible to receive up to 8 hours of continuing education for CRME and CHDM certification and re-certification for attending the full conference on June 28.  You can earn an additional 3-5 hours for attending pre-ROC workshops and presentations (on Tuesday, June 27).


If you register online, you will immediately receive an electronic confirmation of your registration from If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact

Official Attendee Roster

Beginning approximately three weeks prior to the conference, you will be able to find a live attendee roster in the conference app.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Juli Jones.

Registration Help

If you have any questions regarding your registration, please contact Mandie Hart at +1 703.506.2025 or


Preferred Partner









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