Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
ROC Registration 2017



ROC registration includes access to all pre-ROC activities on Tuesday, June 27 (with the exception of any certification review courses), the main ROC program on Wednesday, June 28 including breakfast, lunch, and reception, and access to the HITEC exhibit hall and general sessions (for qualified ROC registrants).

Registration Type Early Bird through May 24 May 25–Onsite
Member4/Nonmember Member4/Nonmember
Hotel/Associate1 $625 / $825 $725 / $925
Partner/Supplier2 $725 / $925 $825 / $1025
Faculty or Student HSMAI members $313 / na $363 / na
Hotel Group Pricing Inquire at 

1 Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions
2 Individuals from supplier organizations who market to hotel/associate professionals
Join HSMAI today to save on registration fees. 

Additional Registration Opportunities Early Bird through May 24 May 25 – Onsite
Member3/Nonmember Member3/Nonmember
CRME Review Course, June 27 $149 / $199 $199 / $249


Registered attendees may pick up badges at the ROC registration desk at the following times and locations.

  • To be announced


HITEC Passes

For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions. Comp registrations are only available to qualified hotel buyers and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. HSMAI will automatically register all qualified registrants directly with HITEC. Your contact information will be provided to HFTP, the host of HITEC, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please notify Mandie Jorgensen at

Cancellation Policy

Cancellations received three weeks prior to the conference will receive a full refund less a $75 administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be submitted in writing to

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to Onsite transfers must be accompanied with proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing/Promo Codes

Hotel companies can enjoy significant savings on ROC registration when they sign up five or more people from the same company ($50 per registration).  Contact Mandie Jorgensen at +1 703.506.2025 or to receive a promo code to register your team. Special rates are also available for faculty and students who are HSMAI members.

Earn Certification Credits

You will be eligible to receive up to 8 hours of continuing education for CRME and CHDM certification and re-certification for attending the full conference on June 28.  You can earn an additional 3-5 hours for attending pre-ROC workshops and presentations (on Tuesday, June 27).


If you register online, you will immediately receive an electronic confirmation of your registration from If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact

Official Attendee Roster

Beginning about three weeks prior to the conference, you will be able to find a live attendee roster in the conference app.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Juli Jones.

Registration Help

If you have any questions regarding your registration, please contact Mandie Jorgensen at +1 703.506.2025 or


Preferred Partner

Platinum Partners


Silver Partners


Bronze Partners

Datavision   Duetto   HFTP   Knowland   Nor1   Revinate   TCRM   SHR   Ve Interactive

Media Partners

Hospitality Upgrade     HotelNewsNow