Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Digital Marketing Strategy Conference 2017 Pre-Conference Workshops


New in 2017, several pre-conference workshops (some included with your conference registration) will be offered the day prior the Digital Marketing Strategy Conference on Tuesday, February 21, 2017.


These workshops are open to all conference registrants and will take place on Tuesday, February 21, 2017 from 1:30 - 4:30 pm.  Each workshop is sponsored by and designed by the designated partner company. Conference attendees can sign up when registering for the Digital Marketing Conference registration form. Local attendees for just the workshops may register here. Space is limited.

12:30 – 3:00 pm | Action Plan to Increase Direct Bookings & Lower Distribution Costs in 2017 | Brought to you by HeBS Digital

This year, supply is predicted to outpace demand in many major markets, and Airbnb will continue to steal market share from hotels. In 2017, hoteliers can realistically influence ONLY one of the property’s six main cost drivers – distribution costs – by focusing on and investing smartly in their direct booking strategy, and shifting share from the OTAs to the direct channel.

Join HeBS Digital and Google as we discuss how to overcome these challenges in hospitality and make 2017 your best year yet. Whether you are from an independent hotel or resort, a branded property, a casino or a hotel management company, you will walk away from this workshop with immediate and actionable recommendations to increase your direct bookings and lower distribution costs.

1:30 – 2:20 pm | Live From New York, It’s…Google & TripAdvisor! | Brought to you by DerbySoft

Representative from Google and TripAdvisor will each talk about the latest metasearch programs from their respective channels, as well as their views on key trends for 2017.  This is your opportunity to ask questions of the two largest metasearch channels in North America!

2:30 – 3:20 pm | Keys to a Successful Metasearch Marketing Campaign | Brought to you by DerbySoft

This educational session will provide actionable best practices and insights for metasearch campaigns. Learn how to keep ad spend low, set target KPIs, apply cross channel optimization, and much more.

3:30 – 4:00 pm | Dynamic Data Marketing | Brought to you by DerbySoft

Learn how real time data will impact marketing efforts in 2017, including channels such as Facebook DAT, WeChat, programmatic and remarketing advertisements.


noon - 4:00 pm

In order to expand access to the CHDM Review Course experience, and reduce preparation costs for companies preparing multiple candidates for the certification, HSMAI is offering, for the first time, a special “Train-the-Trainer” workshop. We’ll prepare you to facilitate the CHDM Review Course – within your company or HSMAI chapter (or geographic area), or for the industry public.

Learn more and register.


10:00 am – 4:30 pm

Join directors of sales, marketing, and revenue management from independent resorts focused on the affluent, luxury travel sector for a day of candid, relevant, and actionable conversation and best practices sharing. Attendees must be full-time employees of a resort (no agency or supplier representatives are allowed to attend). Learn more and register.