Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Digital Marketing Strategy Conference 2017 Schedule at a Glance



All pre-conference workshops and other events will be at the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

10:00 am - 4:30 pm Resort Best Practices Annual Roundtable Additional registration fee required (lunch is included)
12:00 - 4:30 pm CHDM Train the Trainer Workshop Additional registration fee required (lunch is included)
12:30 - 3:00 pm Action Plan to Increase Direct Bookings & Lower Distribution Costs in 2017 Included in conference registration
1:30 - 2:20 pm Live From New York, It’s…Google & TripAdvisor! Included in conference registration
2:30 - 3:20 pm Keys to a Successful Metasearch Marketing Campaign Included in conference registration
3:30 - 4:00 pm Dynamic Data Marketing Included in conference registration
5:30 pm HSMAI Adrian Awards Gala Additional registration fee required


All conference functions this day will be in the Westside Ballroom on the 5th floor of the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

8:00 am Registration Desk is Open
8:00 – 9:00 am Breakfast
9:00 – 10:30 am

General Session

  • Hacking Marketing: The Amazing Convergence of Marketing & Software...with Scott Brinker
  • View from the Top panel
    • Moderated by Dr. Lalia Rach, Founder & Partner, Rach Enterprises, and member of the HSMAI Americas Board of Directors
    • Dorothy Dowling, SVP & Chief Marketing Officer, Best Western Hotels & Resort
    • Josh Lesnick, EVP and Chief Marketing Officer, Wyndham Hotel Grou
    • Gary Oster, SVP, US Travel Association
Partner Showcase: Break for Coffee & Conversation
11:00 – 11:35 am 

Macro Trends in Travel (Leadership track)

  • Shaun Aukland, Account Executive, Travel, Google

Strategic Digital Storytelling for Hotels (Best Practices track)

  • Daniel Craig, Founder, Reknown
11:45  - 12:20 pm

Demystifying Distribution (Leadership track)

  • Cindy Estis Green, CEO and Co-founder, Kalibri Labs

Hospitality Photography: Creating Lasting Professional Imagery (Best Practices track)

  • Michael Kleinberg, President, Michael Kleinbery Photography
12:20 – 1:15 pm Lunch
1:15 – 1:45 pm 2020 Lightening Round - Episode 1
1:45 – 2:00 pm Partner Showcase & Conversation Break
2:00 – 2:35 pm

360°/ VR for Hotels – The Future is Now (Leadership track)

  • Josh Johnson, Social Media Content Creator, Strategist + Producer

The Intersection of SEO and Social (Best Practices track)

  • Jeri Jackson, Manager, Social Strategy, Marriott Digital Services
  • Chris LaRose, VP eCommerce Americas, Hilton Worldwide
  • Morgan Merron, Manager, SEO Strategy, Marriott International
2:45 – 3:20 pm

From Search Engine to Booking Engine: Sojern and Google's Look at the Path to Hotel Bookings (Leadership track)

  • Catlyn Origitano, Content Marketing Manager, Sojern

Making the Most of Facebook (Best Practices track)

  • Will Farnan, Client Partner, Travel Suppliers, Facebook
3:45 – 4:45 pm

Closing General Session

  • Digital Disruption: The Consumer and Marketing Trends You Need to Know...with Geoff Ramsey, Chairman & Co-Founder, eMarketer
  • 2020 Lightening Round - Episode 2
4:45 – 6:00 pm Reception


All conference functions will be at the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

8:00 am - 5:30 pm Chief Digital Officer Roundtable (by invitation only)







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