Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Digital Marketing Strategy Conference 2017 Schedule at a Glance

QUICK LINKS

TUESDAY, FEBRUARY 21, 2017

All pre-conference workshops and other events will be at the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

10:00 am - 4:30 pm Resort Best Practices Annual Roundtable Additional registration fee required (lunch is included)
12:00 - 4:30 pm CHDM Train the Trainer Workshop Additional registration fee required (lunch is included)
12:30 - 3:00 pm Action Plan to Increase Direct Bookings & Lower Distribution Costs in 2017 Included in conference registration
1:30 - 2:20 pm Live From New York, It’s…Google & TripAdvisor! Included in conference registration
2:30 - 3:20 pm Keys to a Successful Metasearch Marketing Campaign Included in conference registration
3:30 - 4:00 pm Dynamic Data Marketing Included in conference registration
5:30 pm HSMAI Adrian Awards Gala Additional registration fee required

WEDNESDAY, FEBRUARY 22, 2017

All conference functions this day will be in the Westside Ballroom on the 5th floor of the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

8:00 am Registration Desk is Open
8:00 – 9:00 am Breakfast
9:00 – 10:30 am

General Session

  • Hacking Marketing: The Amazing Convergence of Marketing & Software...with Scott Brinker
  • View from the Top panel
    • Moderated by Dr. Lalia Rach, Founder & Partner, Rach Enterprises, and member of the HSMAI Americas Board of Directors
    • Dorothy Dowling, SVP & Chief Marketing Officer, Best Western Hotels & Resort
    • Josh Lesnick, EVP and Chief Marketing Officer, Wyndham Hotel Grou
    • Gary Oster, SVP, US Travel Association
Partner Showcase: Break for Coffee & Conversation
11:00 – 11:35 am 

Macro Trends in Travel (Leadership track)

  • Shaun Aukland, Account Executive, Travel, Google

Strategic Digital Storytelling for Hotels (Best Practices track)

  • Daniel Craig, Founder, Reknown
11:45  - 12:20 pm

Demystifying Distribution (Leadership track)

  • Cindy Estis Green, CEO and Co-founder, Kalibri Labs

Hospitality Photography: Creating Lasting Professional Imagery (Best Practices track)

  • Michael Kleinberg, President, Michael Kleinbery Photography
12:20 – 1:15 pm Lunch
1:15 – 1:45 pm 2020 Lightening Round - Episode 1
1:45 – 2:00 pm Partner Showcase & Conversation Break
2:00 – 2:35 pm

360°/ VR for Hotels – The Future is Now (Leadership track)

  • Josh Johnson, Social Media Content Creator, Strategist + Producer

The Intersection of SEO and Social (Best Practices track)

  • Jeri Jackson, Manager, Social Strategy, Marriott Digital Services
  • Chris LaRose, VP eCommerce Americas, Hilton Worldwide
  • Morgan Merron, Manager, SEO Strategy, Marriott International
2:45 – 3:20 pm

From Search Engine to Booking Engine: Sojern and Google's Look at the Path to Hotel Bookings (Leadership track)

  • Catlyn Origitano, Content Marketing Manager, Sojern

Making the Most of Facebook (Best Practices track)

  • Will Farnan, Client Partner, Travel Suppliers, Facebook
3:45 – 4:45 pm

Closing General Session

  • Digital Disruption: The Consumer and Marketing Trends You Need to Know...with Geoff Ramsey, Chairman & Co-Founder, eMarketer
  • 2020 Lightening Round - Episode 2
4:45 – 6:00 pm Reception


THURSDAY, FEBRUARY 23, 2017

All conference functions will be at the New York Marriott Marquis | 1535 Broadway, New York, NY, USA.

8:00 am - 5:30 pm Chief Digital Officer Roundtable (by invitation only)

 


CONFERENCE PARTNERS

Platinum

              

Silver

                         
                   

Bronze

Booking.com    DerbySoft    Expedia Media Solutions  Knowland   Rainmaker    Screen Pilot    

Serenata    TripAdvisor   Triptease    Utrip    Ve Interactive    YouVisit

Media

HotelNewsNow.com    Hospitality Upgrade


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