Access the power of benchmarking in your quest to understand the performance of your digital marketing, and your position within the industry. HSMAI’s Digital Marketing Benchmark Study, a project of HSMAI’s Digital Marketing Council, will help you gauge your competitive position on a wide variety of topics that are top of mind for all hoteliers in today’s fast moving environment.
If you are a hotelier, please participate in the HSMAI Hotel Digital Benchmark Study. If you are an agency representative, please encourage your clients to complete the survey.
- The results will help you develop resource allocation strategies that drive revenue and profit.
- All data collected will be kept strictly confidential, with all reports being an aggregation of the total survey responses.
- It will take approximately 15 minutes to complete the 20-question survey about your digital marketing activities and results from 2015.
Step 1: Review the benchmarking questions to determine who the best person on your property is to complete the survey. (Note: You might want to gather the data being requested in advance of sitting down to complete the survey.)
Step 2: If you’re the right person at your hotel to complete the survey, get started now. If you’re not the right person, or need to collaborate with others, please recruit assistance as needed.
You’ll know that you’ve been part of a collaborative industry project and helped create hotel benchmarks that are reliable, instantly usable and applicable to achieving your daily objectives.
Having access to this relevant and targeted digital marketing intelligence will help you gauge your competitive position on a wide variety of topics that are top of mind for all hoteliers in today’s fast moving environment.
If that’s not enough, complete it by the March 1st for access to early results that will show how you are performing compared to the industry, and to similar properties.