50th Annual Adrian Awards
15 Frequently Asked Questions
For general information, gala tickets, and duplicate awards, contact:
Thelma Long
awards@hsmai.org
PH: 703-610-0245
For technical support, sponsorship, or information on advertising opportunities, contact:
Melanie Penoyar
mpenoyar@hsmai.org
PH: 703-245-8037
CP: 703-786-6148
- What is the deadline for entries?
- Who is eligible to receive awards?
- How are the entries judged?
- How many entries can I submit?
- How do I submit an entry?
- What are the steps to entering online?
- What must I submit to enter?
- Is there a limit to how many media files I can upload?
- What types of files can I upload?
- How do I upload a file?
- What awards are given out?
- What are the entry categories?
- How much does it cost to enter?
- How do I pay for my entries?
- What is the deadline for entries?
1. What is the deadline for
entries?
A. All materials and payment are due by September
22. Entries will not be accepted after September 22.
2. Who is eligible to receive awards?
A. Worked completed between January 1, 2004 and September 22, 2006 may be submitted. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly or additional elements have been added to the piece or program; however, all work must have been completed between the dates listed above.
The competition is open to all hospitality and travel related industries. Entries may be submitted by hospitality/travel industry organizations, advertising agencies, public relations firms, or any other type of communications professional; but the entry must be submitted in the name of the hospitality, travel, and tourism organization for whom the work was performed. Entries submitted under a communications agency name only will not be accepted. The services of a public relations firm, advertising agency, or other promotional service may be used in the preparation and assembly of all entries.
3. How are the entries judged?
A. Entries are evaluated in five equally weighed categories: Marketing Objectives, Creativity, Quality, Content, and Results. Entries are based on a graduated point system ranging from 0-50. Judges are asked to evaluate each entry based on its own merit and success with achieving its objectives as outlined in the entry's Communication Statement. Entries are not judged against other entries in their category. Therefore, it is possible to have multiple winners, as well as no winners in a single category. Judges are comprised of marketing, advertising, public relations and Internet professionals, as well as leading members of the travel community who determine category scores independently of one another. Scores are then added cumulatively and an average score is determined. All scores are computed electronically online and verified by HSMAI officials, and final scores are not revealed to judges.
4. How many entries can I submit?
A. There is no limitation to the number of entries submitted.
5. How do I submit an entry?
A. All entries in the 2006 Adrian Awards must
be submitted online. To start the entry process, select
“ENTRY” from the main navigation
bar and then “APPLICATION”
from the sidebar.
6. What are the steps to entering online?
The steps to completing your entry are as follows:
Step 1: Complete your Entrant Information
Form and press “Save.”
Step 2: To begin the entry process select “ADD ENTRY.” You will need to complete all required information in the form to save the entry. When you are finished filling out the form press “SAVE ENTRY.” Next upload your supporting media files. Please review the file requirements before you begin this process. Acceptable media file types and file sizes can be located in this document. When you are finished uploading all the media files for a specific entry, make sure to go back and click each uploaded document to confirm that it is functioning properly. If you have uploaded text documents that must be read, make sure you can read them from the screen. When you have completed testing your entry, check the box labeled "READY FOR JUDGING" located in the submittal form of each entry directly under the category selection information. To begin a new entry, select “ADD ENTRY.”
Step 3: Payment must be received for all entries prior to judging. When you are finished adding entries, uploading media files, and testing media files make sure to complete your entries by selecting “READY FOR JUDGING” for each entry. Next select the “REVIEW ENTRIES AND PAYMENT” hyper link on the main menu of the application screen. Make sure all entries are labeled complete and process your payment. Payments processed online will be moved to judging immediately. While you are welcome to pay by check or by credit card by mail, your entries will not be moved to judging until your payment is received. Online payment is preferred. All payments must be received by Friday, September 23.
NOTE: It is possible to add additional
entries after you have made a payment. Simply log on
to the Adrian Awards online site and press “ADD
ENTRY” and follow steps 1-3.
7. What must I submit to enter?
A. Each entry must include a fully completed
Statement of Communication including the following mandatory
information:
• Situational Analysis
• Marketing Objectives
• Target Audience
• Research, Planning, and Implementation
• Message
• Results
• Budget
The Statement of Communication for each entry should
be no more than 1000 characters per category, i.e. you
may type 1000 characters for Situational Analysis, 1000
characters for Marketing Objectives etc. Advertising
images, audio, video, and print samples can be uploaded
in electronic format.
8. Is there a limit to how many media files
I can upload?
A. Yes. Advertising campaign entries can have
a maximum of 8 samples, and Public Relations campaign
entries can have a maximum of 12 samples. The upload
screen for each entry category will have an icon for
each file that may be uploaded. Media files are subject
to size limitations.
9. What types of files can I upload?
A. Upload specifications
FOR PRINT MATERIALS:
Preferred file format: pdf at screen resolution (low)
Files should not exceed 5 MB each
Please test your images by previewing after upload. These images will be used for judging. If this is written material, make sure you are able to read the document from the screen.
FOR WEB IMAGES:
Accepted file formats: .gif, .jpg, or a link to the actual entry is acceptable.
Images files should not exceed 1 MB each
Images should be web quality
These images should be uploaded in RGB color with .jpg or
.gif compression (high/maximum quality setting). Size of image should not exceed either 700 pixels high or 800 pixels wide.
Please test your images by previewing after upload. These images will be used for judging. If this is written material, make sure you are able to read the document from the screen.
FOR AUDIO:
Accepted audio file formats: mp3, .wav, .wma
Audio files should not exceed 5 MB
Please test your audio files. If the video plays in the default video player, the test is a success. These files will be used for judging.
FOR FILM/Video/MULTIMEDIA MATERIALS:
Accepted video file formats: .mpeg, .mpg
Recommended pixel size: 320 pixel x 240 pixel
Video files should not exceed 15 MB
Please test your video files. If the video plays in the default video player, the test is a success. These files will be used
for judging.
*Additional information is provided at the bottom of this screen that may be helpful to your multimedia company.
Note: Entrants are provided with three web links at the bottom of each entry screen. Entrants are welcome to provide links to information that is difficult to upload or to materials that are better formatted for the web. HSMAI cannot guarantee that judges will be able to view these materials.
For TV/Video/Multimedia Production Companies
The following information may be of use to your video production company:
Entrants and judges use a common media player embedded in omniContests web site to view videos. Entrants should use the video player to guarantee their video plays and judges use the video player to review entrant videos. Ideally, entrants will upload videos that play in the default player. That way, judges will only need the default player to review entrant videos.
Below are the specs of the default media player provided by omniContests - Windows Media Player version 6.4 activeX control. This information will be useful to creators of videos that will eventually be uploaded into and judged in omniContests. The code below calls the player:
<object classid="CLSID:22d6f312-b0f6-11d0-94ab-0080c74c7e95" id="mediaplayer1">
<param name="Filename" value="<cfoutput>#display_image#</cfoutput>">
<param name="AutoStart" value="False">
<param name="ShowControls" value="True">
<param name="ShowStatusBar" value="False">
<param name="ShowDisplay" value="False">
<param name="AutoRewind" value="True">
<embed type="application/x-mplayer2" pluginspage ="http://www.microsoft.com/Windows/Downloads/Contents/MediaPlayer/"
width="320" height="290" src="<cfoutput>#display_image#</cfoutput>"
filename="<cfoutput>#display_image#</cfoutput>" autostart="True"showcontrols="True" showstatusbar="False" showdisplay="False" autorewind="True">
</embed>
</object>
10. How do I upload a file?
1. Prepare the file to be uploaded and save
it to your local computer or network. If you are unable
to convert your file, please contact the agency or multimedia
firm who created the file.
2. If you have already uploaded a file and would like
to replace it with a new file, delete the original upload
first by clicking “DELETE FILE.”
3. Click “BROWSE” to locate the file in
your file system. The “CHOOSE FILE”
window will open. Now select the file and click “OPEN.”
4. Verify the file path that appears is correct and
click “UPLOAD FILE.”
5. You may verify the file is uploaded at any time.
If the file is an image, audio, or video file a preview
will appear in the form of a thumbnail or media player.
If the file type is not an image, audio, or video file
a
download link will appear for you to download and verify
your files have been properly uploaded.
6. Make sure to test your files after you load
them to the Adrian Awards site. These files will be
used to judge your entry.
11. What awards are given out?
A. Best of Show, Platinum, Gold, Silver, and
Bronze
Best of Show Awards
One Best of Show is awarded in each of the main competition
areas: Advertising, Public Relations, and Web Marketing.
The Best of Shows are selected from among the Platinum
winners.
Best of Show winners will be interviewed following the
awards presentation for an article on best practices,
which will appear in the spring issue of Marketing
Review.
Platinum Awards
Platinum winner are selected only from Gold award winners
in each industry specific category. Platinum awards
are presented to the most outstanding entry within each
industry category, e.g., hotel, airline, cruise line,
etc. Should the judges decide that no entries in a particular
category merits this recognition, no award will be given.
Platinum winners will be interviewed following the awards
presentation for an article on best practices which
will appear in the spring issue of Marketing Review.
Gold Awards
Gold awards are presented to those entries that the
judges have determined have best met the exact criteria
set forth in the Call for Entries materials. Should
the judges decide that no entries in a particular category
merits this recognition, no award will be given.
Gold winners will be required to submit a presentation
board and high-resolution digital media, which will
be display at the Adrian Award Gala on January 30. Failure
to submit these materials are grounds for disqualification.
Silver and Bronze Awards
Other notable entries in each particular category will
receive Silver and Bronze Awards.
12. What are the entry categories?
A. The competition focuses on three areas:
Advertising, Public Relations, and Web Marketing. Entries
are accepted in the following classifications: Hotel,
Transportation, Cruise, CVB/Destination/Convention Centers,
Area
Attractions/Theme Parks, Travel Service/Suppliers, and
Time Sharing.
Click on the link below to view full award entry categories
Awards Category Chart
(right click to download)
advertising
Competition entry categories
are:
• Single Entry, including newspaper, consumer
magazine, trade media, radio, TV, direct mail, brochure,
in-house
• Series Entry, including direct mail, in-house
• Campaign, including individual room/travel sales,
F&B/restaurant/catering, group sales, etc.
• Special Categories, including outdoor, CD-ROM,
special advertising sections, etc.
• Franchise Sales
public relations
Competition entry categories are:
• Single Entry, including feature placement, magazine,
newsletter,
press/media kit, public affairs, etc.
• Campaign, including community service, crisis
communications, marketing program, special event, public
affairs/PSAs, etc.
• Web, including online press room, online webcast,
online editorial
placement
web marketing
Competition entry categories are:
• Web Site
• Email
• Pop Ups & Banners
• Flash (Communications Arts)
Integrated eMarketing Campaign
EMarketer of the Year (Entrants must enter into Integrated eMarketing Campaign first).
Classification
Entries are accepted in the following classifications: Hotel, Air/Transportation, Cruise, CVB/Destination/Convention Center, Area Attractions/Theme Parks, Travel Service/Supplier, and Time Sharing.
All entries submitted under the Individual Property/Product
classification must be for a single property or product.
This Property/Product may be independently owned or
part of a chain or referral group. Only one Property/Product
per entry.
Entries submitted under the Chain Affiliated, Group or Franchise System classification must be for more than one property in a single piece or for corporate advertising or public relations for the chain or group. All entries must be submitted under one of the following categories:
Single Entry
Advertising or public relations entry limited to one
example or item per entry.
Advertising Series
At least two different ads, direct mail pieces or commercials
in one medium built around a single unified theme or
event.
Complete Campaign
Total advertising or public relations effort built around
a single, unified theme or event and utilizing at least
two different media.
Special Categories
Includes special interest items such as outdoor or transit
advertising, exhibits (photographs only please), special
advertising sections, video sales presentations, etc.
All special interest items may be entered as a single
entry for advertising or public relations, advertising
series, or complete campaign. The appropriate fee must
be made payable to HSMAI.
Franchise Sales
Currently this category is limited to hotels
and represents advertising that promotes the sale of
franchises.
13. How much does it cost to enter?
A. By September 1, 2006
HSMAI Members
$120
Non-members
$130
After September 1, 2006
HSMAI Members
$135
Non-members
$145
14. How do I pay for my entries?
A. Entries will not be moved to the judging phase until payment is received. Entry fees can be paid online by credit card, or via mail by check or credit card. Paying online by credit card is preferred. Checks are made payable to HSMAI and sent with the entry application/s and entrant form to:
HSMAI/ Adrian Awards
8201 Greensboro Drive, #300
McLean, VA 22120
PH: 703-610-0245
15. What is the deadline for entries?
A. All materials and payment are due by September
15. Entries will not be accepted after September 22.
