HSMAI

The Hospitality Sales and Marketing Association International publishes the HSMAI Marketing Review, featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales, marketing, and revenue management. Access to the award-winning articles is included in HSMAI membership.

Marketing Reviews are available below to help you Fuel Sales, Inspire Marketing, and Optimize Revenue. There is no charge for HSMAI members to access these articles, and a small fee for non-members. Members must log in via the Member's Only page to access the PDFs. Non-members who purchase articles will receive them electronically in PDF format as soon as the order is processed. 

HSMAI members also have access to E-ditions of past issues, an electronic edition of the HSMAI Marketing Review, produced in conjunction with the YGS Group, Click on the link below to access the electronic issues. 

HSMAI Marketing Review e-ditions

 

 

Fueling Sales

  • Strategic Vision in a Shifting Landscape (03/04/2011)
    Strategic planning is all about connecting various data points (the “dots”) and using that emerging picture to shape a clear vision for the future. But what if the “dots” are fuzzy, as they are now? What should we do? I say, look straight ahead and step on the gas. By John S. Parke, CMP, President & CEO of Leader¬ship Synergies, LLC.
  • Gay Tourism Grows Up (03/04/2011)
    In this struggling economy, many businesses would like to get a slice of the $70 billion gay, lesbian, bisexual and transgender (GLBT) consumers spend on tourism in the U.S. each year. But it’s not as simple as it once was.
  • Overcome 6 Sales Challenges (03/04/2011)
    The HSMAI Hotel Directors of Sales & Marketing Council identified six key challenges that sales professionals can expect to face in 2011. While each challenge is unique, a common thread that binds several of them is value and relationships, and why they matter more in a culture driven by impersonal technology.
  • Fuel Sales on the Show Floor (03/04/2011)
    Face-to-face interaction is irreplaceable...and the value of trade show participation in your sales and marketing budget is more important than ever. By Kathleen Tindell
  • Be Risk Averse (03/04/2011)
    Five contract clauses you'll want to be sure you understand when negotiating and renegotiating your contracts. By Michael Snyder
  • Business Basics (03/04/2011)
    Salespeople need to improve their financial acumen and understanding of the real bottom line to be more effective and valuable to their organizations. By Joann Greco

Inspiring Marketing

  • Top 25 Extraordinary Minds (02/01/2011)
    We reached out to HSMAI's 2010 Top 25 Most Extraordinary Minds in Hospitality Sales & Marketing to get their take on the greatest changes, challenges and opportunities on the hospitality and travel landscape today, and their ideas on how to market to consumers as the industry begins to rebound.
  • Success Stories in Marketing: Luxury Leads (02/01/2011)
    Luxury hotels have led the way to recovery for the hospitality industry and it’s not just that they offer a premium product.Following are four stories of luxury hotels and brands changing the way people think about their product. Here too are stories from a cruise line, a tour operator and a destination that feature good old-fashioned building of relationships with media and providing information about products.
  • Success Stories in Marketing (02/01/2011)
    Not surprisingly, technology takes the lead in this column’s marketing success stories. While many marketers are jumping on board the social media bandwagon, not all of them are doing it effectively and with adequate results. Following are some—including an economy hotel chain, a luxury one and a local tour provider—that have done it right.
  • Success Stories (02/01/2011)
    Maximizing a Marketing Budget with Pizzazz, Highly Targeted Social Media, Implementing a Substantial Ad Campaign, Television and the Music Industry, and Traditional Marketing for a Traditional Product. By Harvey Chipkin
  • Success Stories (02/01/2011)
    Weddings and honeymoons transcend the recession; doing good works; movies; and the allure of "FREE!" By Harvey Chipkin

Optimizing Revenue

  • The Evolving Face of Revenue Management (01/01/2011)
    Although it’s an exciting time for revenue executives, the industry is rapidly evolving, and it takes hard work, perseverance, and an entrepreneurial spirit to navigate through and transform today’s challenges into opportunities for financial growth. Insights from HSMAI’s first Chief Revenue Officer Roundtable.
  • Where are the Unicorns? (01/01/2011)
    John S. Parke, CMP, President & CEO of Leadership Synergies, LLC , asks, where is the bench strength for hotel revenue management? And, even more important, who are the leaders of the revenue management movement of tomorrow?
  • Business Intelligence in Hotels: A Teenager Seeking Its Identity (01/01/2011)
    Have you heard the one about why business intelligence in hotels is like a teenager struggling to find his identity? There’s a big pool of candidates (for both dates and college options) but few you want to marry or spend four years with! It’s no joke that the business intelligence we need today is not readily available to us when, where and how we need it. We’ve come a long way in the last thirty years, and I’m hopeful that the next few will take us light years ahead.
  • Business Analytics (01/01/2011)
    How can hotels drive business without sacrificing profit? Avoid common mistakes and seek out business intelligence. By Cheryl Higley

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For information on advertising in the HSMAI Marketing Review, please contact:

Tara Miller
Partnership Coordinator
Hospitality Sales and Marketing Association International
1760 Old Meadow Dr., Suite 500
McLean, VA 22102
+703-506-3274
+703-506-3266 fax
tmiller@hsmai.org

 

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