Summer 2010

• Success Stories (07/12/2010)
  Selling with humor; Value added makes an impact; Partnering for success. By Harvey Chipkin

• Internet Marketing - The Art of Capturing Market Share (07/12/2010)
  Guest column by Joe Hyman, President & CEO, Vizergy

• We Say Yes to Certification! (07/12/2010)
  Certifications are more valuable than ever today! Learn, further your career, and become more valuable to your employer. By Cindy Novotny, CHSE

• The End of Frugal Fatigue (07/12/2010)
  The rebound begins, and it's going to be fast and strong. What did we learn and what can we do better now? By John Parke, CMP

• The 2009 HSMAI Adrian Awards Case Studies (07/12/2010)
  Best of Show and Platinum Awards - Competition Case Studies, by Taryn Schneider

Spring 2010

• Fueling, Inspiring, and Optimizing (04/21/2010)
  By Robert A. Gilbert, CHME, CHA, President & CEO of HSMAI

• Success Stories (04/21/2010)
  Maximizing a Marketing Budget with Pizzazz, Highly Targeted Social Media, Implementing a Substantial Ad Campaign, Television and the Music Industry, and Traditional Marketing for a Traditional Product. By Harvey Chipkin

• Beating the Slow Growth Curve (04/21/2010)
  How to Succeed in the "New Norm" -- A New Starting Place for Hospitality Sales. By Mike Pusateri, CEO & President, Vantage Strategy

• HSMAI Digital Media Workshop Recap & TravelCLICK Case Study (04/21/2010)
  By David Atkins, Principal, Digital DNA Infusion

• Fuel Sales on the Show Floor (04/21/2010)
  Face-to-face interaction is irreplaceable...and the value of trade show participation in your sales and marketing budget is more important than ever. By Kathleen Tindell

• Business Basics (04/21/2010)
  Salespeople need to improve their financial acumen and understanding of the real bottom line to be more effective and valuable to their organizations. By Joann Greco

• Be Risk Averse (04/21/2010)
  Five contract clauses you'll want to be sure you understand when negotiating and renegotiating your contracts. By Michael Snyder

December 2009

• A Fond Farewell (12/10/2009)
  By HSMAI Marketing Review editor, Ilsa Whittemore

• From the Outgoing Chair of HSMAI's Board of Directors (12/10/2009)
  By Dorothy Dowling

• Success Stories by Harvey Chipkin (12/10/2009)
  "Serve America & Stay in D.C.;" "Smile Ambassadors;" "My Business Travel Blunder;" "Blogging Moms;" "4th Flies Free;" and Marketing to Motorcycle Enthusiasts

• Your Web Site Versus Online Travel Agencies (12/10/2009)
  By Joe Hyman, President & CEO, Vizergy

• Prospecting: Taking a Positive Path to New Business (12/10/2009)
  Some hospitality salespeople find prospecting an unpleasant aspect of their work, but for others finding new customers is an exciting task and one of the most satisfying accomplishments of the job. By Cindy Novotny

• 8 Strategies for Turning Today's Economy Into a Successful Selling Period (12/10/2009)
  Here are eight ways to thrive in sales as the world's economy slowly recovers from a devastating recession. By George Ludwig

• 25 Ways to Enhance Your Online Sales and Marketing Performance (12/10/2009)
  Each of the 25 online activities encapsulated in this article is relevant to your success as a sales and marketing professional. By Donald E. Bender

• The Basics of Direct Selling (Part II) (12/10/2009)
  Here is a primer for sales people new to the hospitality industry (and a refresher for the more experienced). Part I appears in the October 2009 issue of the HSMAI Marketing Review. By David M. Brudney, ISHC

• But the Talent! Top 5 Reasons to Hire a Marketing Consultant (12/10/2009)
  If your property or company doesn't have a marketing expert on staff or if you would benefit from the advice of an objective outside voice, then be sure to read this article. By Marjorie Lane

October 2009

• Success Stories (10/15/2009)
  “Return on Life” Campaign on “Extreme Makeover Home Edition;” “The Bachelorette” Promotes British Columbia; NYLO Holds a “Sales Apprenticeship” Contest; Best Western CEO Blogs Customers; B&B Awards Frequent-Stay Guests; The Irvine (CA) Chambers Visitors Bureau Offers a Summer Rebate Program. By Harvey Chipkin

• A Message from the HSMAI President & CEO (10/15/2009)
  The P.O.W.E.R.R. of Sales & Marketing. By Robert A. Gilbert, CHME

• Actions to Generate Greater Results from Your Web Site (10/15/2009)

• Surviving the Recovery (10/15/2009)
  Here is what hospitality industry leaders are saying about “how to adapt to a new and uncertain landscape as the economy recovers and the smoke clears.” By John Buchanan.

• The Basics of Direct Selling (Part 1) (10/15/2009)
  If you are new to the hospitality sales profession, you must be able to balance high tech with high touch to succeed in your chosen career. You need good computer skills and the ability to develop the basic skills that have served hospitality salespeople well over the years. This two-part article by an industry veteran reviews what you need to know now. By David M. Brudney, ISHC.

• Email: The Linchpin of Contemporary Marketing Strategies (10/15/2009)
  “E-mail programs with a clear objective, which fit into an interactive marketing campaign, are the ones that will meet with success,” declares the author, and he outlines the steps to take to meet this goal. By Robert King.

• Resort Best Practices Initiative: Executive Summary (10/15/2009)
  From the special report, "70 Effective Ways to Generate Revenue in a Recession." By Cindy Estis Green for the Resort Marketing Special Interest Group.

• Dragons & Tigers Reshape Tomorrow's Tourism (10/15/2009)
  As a result of the global recession, China and India will soon outpace the United States and the rest of the world as tourist destinations. Having emerged strong from the recession, these countries will be the only growth market for hospitality providers throughout the world in the next few years and their most important market well into the future. By Marvin J. Cetron, Ph.D.

August 2009

• HSMAI's Lifetime Achievement Award Honorees: Leaders Who Meet Challenges with Courage, Creativity (08/03/2009)
  Jonathan Tisch and Florence Quinn have followed different career paths, but what they have in common is that each has made significant contributions to the hospitality industry. Here's how these inspirational leaders reached the top of their professions. By Taryn Schneider

• Success Stories by Harvey Chipkin (08/03/2009)
  Paying for Vacations with Stocks; A 2008 Leap Year Package; WonderFall for Parents of Preschoolers; Day-Tripping at the Hotel Del Coronado; Showcasing the Presidential Suite at the Waldorf-Astoria, CVBs Partnering to Win Mid-Sized Meeting Business.

• The Way I See It (08/03/2009)
  There's Cash Under Your Mattress. By Jody Merl

• Contributing to Online Charity Auctions Can Help You Achieve Performance-Based Marketing Benefits (08/03/2009)
  Donating to an organization's charity auction is a generous gesture, but it also can be a good business decision if the auction is held online, and you receive data about the affluent consumers who bid on your donation. By Jonathan Carson

• Working With Planners to Find Mutually Acceptable Solutions to Today's Contractual Problems (08/03/2009)
  Here's what to do that will be both fair to your clients and lessen the negative impact on your bottom line, if planners, who have contracted with your property for meetings that have been hit by a rash of cancellations, ask your help in limiting their organizations' liability. By Ruth Hill

• Are Your Business Relationships Strong Enough to Survive Hard Times? (08/03/2009)
  If your sales team develops personal relationships with decision-makers within your customers' organizations, and also establishes "corporate business alignments" with highly valuable clients, then your chances of "maintaining current market share" are very good. By Ed Emde

• No Matter What the State of the Economy, Today's Travelers Demand a Good Night's Sleep (08/03/2009)
  Today very comfortable beds are a 'must' for all hotels, whether they are budget or luxury properties. However, many are taking other measures to appeal to the sleep-starved travelers they serve. By Cathleen McCarthy

June 2009

• Success Stories by Harvey Chipkin (06/08/2009)
  A Free Stay for Driving A Hybrid; Planting Trees in the Rockies; Number 46 in Lake Placid; Pennsylvania Wilds Outdoor Adventure; Las Vegas' Stay & Play Here; Airstream Flying Cloud Trailer Promotes CA Travel

• The Power of Web Video (06/08/2009)
  Attract, Engage, Convert with Online Video - By Benjamin Wayne

• Savvy Searching (06/08/2009)
  Leveraging the Online Behavior of Travelers in a Down Economy with Google Research and Query Data - By Rob Torres

• Hospitality & Travel Rise to the Challenges of an Industry Crisis (06/08/2009)
  The Troubled Economy Has Dealt a Hard Blow to Hospitality, Travel, and Tourism, But The Industry is Fighting Back - By Joann Greco

• The ROI of Going Green (06/08/2009)
  Hotels That Adopt Sustainable Practices Are Doing Their Part to Protect the Environment, But Are They Also Saving Money in the Process? - By Eleanor M. Wilson

• Off Season (06/08/2009)
  Marketing A Tourism Destination Brand in the Off-Season on a Limited Budget - By William E. Barnett, Ph.D. & Chekian S. Dev, Ph.D.

Spring 2009 Bonus Article

• The Bad News & Good News About Hospitality Today (05/14/2009)
  It may seem that all the news out there about the hospitality industry is bad. Not so. A special bonus HSMAI Marketing Review article: "The Bad News & Good News About Hospitality Today," gives a fresh outlook on where we're headed.

April 2009

• The Online Marketer (04/15/2009)
  How to Use Mobile Technology to Enhance Your Marketing. By Donald Bender

• Guest Column: 12 Top Revenue Management Initiatives for 2009 (04/15/2009)
  By the HSMAI Revenue Management Advisory Board

• Launching A Successful Blog Will Pique Interest in Your Destination or Property (04/15/2009)
  If the content and comments found on your blog are compelling, they can inspire in-person visits by people who want to see for themselves what they learned about your destination, property, or area attraction from reading your blog. By Robin Tierney

• Advances in Technology: 2010 to 2040 and Beyond (04/15/2009)
  A panel, whose members include a NASA scientist, a Department of Defense research and development expert, and four distinguished futurists/ forecasters, predict some of the technological advances that the world will see in 2010 and over the course of the next 30 years. By Marvin Cetron, Ph.D.

• Finding Opportunity in Troubled Times: Maximizing the Nine Stages of Consumer Vacation Planning (04/15/2009)
  Understanding the nine steps of the consumers' complex vacation planning process can help hospitality sales and marketing professionals attract leisure business even in today's uncertain economy and highly competitive marketplace. By Jessica Halter-Powell

• 2008 Resort Best Practices Initiative Report Executive Summary (04/15/2009)
  Online Marketing and Social Media: Guided by the HSMAI Resort Special Interest Group, the author studied the activities of 34 resorts that wished to compare their online marketing and social media methods with those of their peers. The findings reported here have value not only for resorts but for all properties that use the Web to build their business. By Cindy Estis Green

February 2009

• How Social Networking is Changing the Hospitality Marketplace (02/17/2009)
  Social networking is transforming the relationship between buyers and sellers by empowering the customer to an unprecedented extent. If you use this two way communication to ask your customers for their ideas and suggestions, your company will benefit, but if you see it only as another way to push your marketing message out, the results most likely will be disappointing. By John Buchanan

• Delivering High Style at Low Cost (02/17/2009)
  Cambria Suites, NYLO, Hotel Indigo, aloft, and element are five new brands that offer unique décor, technology-focused amenities, and social interaction at a comparatively reasonable cost. They may not appeal to everyone, but a wide range of travelers, regardless of age, enjoy their cool design and distinctive ambience. By Beth Rogers

• Success Stories: Cities & States as Marketing Laboratories (02/17/2009)
  By Harvey Chipkin

• Guest Column: Survival of the Fittest-Getting Ahead in Today's Business Environment (02/17/2009)
  By John Parke

• Marketing to China's New Breed of Tourists (02/17/2009)
  Unless the worldwide recession holds them back, groups of Chinese vacation travelers will be a common sight at tourist destinations in the United States, Now that the U.S. has received China’s approved destination status, here is what cities, hotels, cruise lines, and others are doing to attract the Chinese leisure market. By Joann Greco

• Working Together-CVB's Partner to Build Business (02/17/2009)
  Convention and Visitors Bureaus across the country are forming partnerships and alliances to better serve their communities and their members. This cooperation has resulted in a win-win situation for former competitors with the consensus being, as one CVB leader put it, “We are stronger together than we are separately." By Roland Leiser

Fall 2008

• Effectively Weathering the Ups and Downs of the Economic Cycle (10/01/2008)

• Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (10/01/2008)

• top 10 Travel Innovations of the Next 10 Years (10/01/2008)

Special Summer 2008 Issue: go to: http://hsmai.org/marketingreview/

• 55 Trends Now Shaping The Future of Society, Travel & Hospitality (07/01/2008)

Winter 2008

• Issue e-dition (01/30/2008)

Marketing Review Archive 2007

Marketing Review Archive 2006

Marketing Review Archive 2005

Marketing Review Archive 2004

Marketing Review Archive 2003

Marketing Review Archive 2002

Marketing Review Archive 2001