HSMAI

The Hospitality Sales and Marketing Association International publishes the HSMAI Marketing Review, a magazine featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales and marketing. A subscription to the award-winning publication is included in HSMAI membership. Subscriptions are also available for $95 per year.

Articles from past Marketing Reviews are available below. There is no charge for HSMAI members to access these articles, and a small fee for non-members. Members must log in via the Member's Only page to access the PDFs. Non-members who purchase articles will receive them electronically in PDF format as soon as the order is processed. 

HSMAI members also have access to E-ditions of each issue, an electronic edition of the HSMAI Marketing Review, produced in conjunction with the YGS Group, Click on the link below to access the electronic issues. 

HSMAI Marketing Review e-ditions

 

 

Summer 2010

Summer 2010

Spring 2010

Spring 2010
  • Success Stories (04/21/2010)
    Maximizing a Marketing Budget with Pizzazz, Highly Targeted Social Media, Implementing a Substantial Ad Campaign, Television and the Music Industry, and Traditional Marketing for a Traditional Product. By Harvey Chipkin
  • Fuel Sales on the Show Floor (04/21/2010)
    Face-to-face interaction is irreplaceable...and the value of trade show participation in your sales and marketing budget is more important than ever. By Kathleen Tindell
  • Business Basics (04/21/2010)
    Salespeople need to improve their financial acumen and understanding of the real bottom line to be more effective and valuable to their organizations. By Joann Greco
  • Be Risk Averse (04/21/2010)
    Five contract clauses you'll want to be sure you understand when negotiating and renegotiating your contracts. By Michael Snyder

December 2009

December 2009
  • The Basics of Direct Selling (Part II) (12/10/2009)
    Here is a primer for sales people new to the hospitality industry (and a refresher for the more experienced). Part I appears in the October 2009 issue of the HSMAI Marketing Review. By David M. Brudney, ISHC

October 2009

October 2009
  • Success Stories (10/15/2009)
    “Return on Life” Campaign on “Extreme Makeover Home Edition;” “The Bachelorette” Promotes British Columbia; NYLO Holds a “Sales Apprenticeship” Contest; Best Western CEO Blogs Customers; B&B Awards Frequent-Stay Guests; The Irvine (CA) Chambers Visitors Bureau Offers a Summer Rebate Program. By Harvey Chipkin
  • Surviving the Recovery (10/15/2009)
    Here is what hospitality industry leaders are saying about “how to adapt to a new and uncertain landscape as the economy recovers and the smoke clears.” By John Buchanan.
  • The Basics of Direct Selling (Part 1) (10/15/2009)
    If you are new to the hospitality sales profession, you must be able to balance high tech with high touch to succeed in your chosen career. You need good computer skills and the ability to develop the basic skills that have served hospitality salespeople well over the years. This two-part article by an industry veteran reviews what you need to know now. By David M. Brudney, ISHC.
  • Dragons & Tigers Reshape Tomorrow's Tourism (10/15/2009)
    As a result of the global recession, China and India will soon outpace the United States and the rest of the world as tourist destinations. Having emerged strong from the recession, these countries will be the only growth market for hospitality providers throughout the world in the next few years and their most important market well into the future. By Marvin J. Cetron, Ph.D.

August 2009

August 2009
  • Success Stories by Harvey Chipkin (08/03/2009)
    Paying for Vacations with Stocks; A 2008 Leap Year Package; WonderFall for Parents of Preschoolers; Day-Tripping at the Hotel Del Coronado; Showcasing the Presidential Suite at the Waldorf-Astoria, CVBs Partnering to Win Mid-Sized Meeting Business.

June 2009

June 2009
  • Success Stories by Harvey Chipkin (06/08/2009)
    A Free Stay for Driving A Hybrid; Planting Trees in the Rockies; Number 46 in Lake Placid; Pennsylvania Wilds Outdoor Adventure; Las Vegas' Stay & Play Here; Airstream Flying Cloud Trailer Promotes CA Travel
  • Savvy Searching (06/08/2009)
    Leveraging the Online Behavior of Travelers in a Down Economy with Google Research and Query Data - By Rob Torres
  • The ROI of Going Green (06/08/2009)
    Hotels That Adopt Sustainable Practices Are Doing Their Part to Protect the Environment, But Are They Also Saving Money in the Process? - By Eleanor M. Wilson
  • Off Season (06/08/2009)
    Marketing A Tourism Destination Brand in the Off-Season on a Limited Budget - By William E. Barnett, Ph.D. & Chekian S. Dev, Ph.D.

Spring 2009 Bonus Article

Spring 2009 Bonus Article

April 2009

April 2009
  • Advances in Technology: 2010 to 2040 and Beyond (04/15/2009)
    A panel, whose members include a NASA scientist, a Department of Defense research and development expert, and four distinguished futurists/ forecasters, predict some of the technological advances that the world will see in 2010 and over the course of the next 30 years. By Marvin Cetron, Ph.D.
  • 2008 Resort Best Practices Initiative Report Executive Summary (04/15/2009)
    Online Marketing and Social Media: Guided by the HSMAI Resort Special Interest Group, the author studied the activities of 34 resorts that wished to compare their online marketing and social media methods with those of their peers. The findings reported here have value not only for resorts but for all properties that use the Web to build their business. By Cindy Estis Green

February 2009

February 2009
  • How Social Networking is Changing the Hospitality Marketplace (02/17/2009)
    Social networking is transforming the relationship between buyers and sellers by empowering the customer to an unprecedented extent. If you use this two way communication to ask your customers for their ideas and suggestions, your company will benefit, but if you see it only as another way to push your marketing message out, the results most likely will be disappointing. By John Buchanan
  • Delivering High Style at Low Cost (02/17/2009)
    Cambria Suites, NYLO, Hotel Indigo, aloft, and element are five new brands that offer unique décor, technology-focused amenities, and social interaction at a comparatively reasonable cost. They may not appeal to everyone, but a wide range of travelers, regardless of age, enjoy their cool design and distinctive ambience. By Beth Rogers
  • Marketing to China's New Breed of Tourists (02/17/2009)
    Unless the worldwide recession holds them back, groups of Chinese vacation travelers will be a common sight at tourist destinations in the United States, Now that the U.S. has received China’s approved destination status, here is what cities, hotels, cruise lines, and others are doing to attract the Chinese leisure market. By Joann Greco
  • Working Together-CVB's Partner to Build Business (02/17/2009)
    Convention and Visitors Bureaus across the country are forming partnerships and alliances to better serve their communities and their members. This cooperation has resulted in a win-win situation for former competitors with the consensus being, as one CVB leader put it, “We are stronger together than we are separately." By Roland Leiser

Fall 2008

Fall 2008

Special Summer 2008 Issue: go to: http://hsmai.org/marketingreview/

Special Summer 2008 Issue: go to: http://hsmai.org/marketingreview/

Winter 2008

Winter 2008

Marketing Review Archive 2007

Marketing Review Archive 2006

Marketing Review Archive 2005

Marketing Review Archive 2004

Marketing Review Archive 2003

Marketing Review Archive 2002

Marketing Review Archive 2001

Marketing Review

 

Subscribe to HSMAI Marketing Review. If you are not a member and would like to subscribe, you will receive 6 issues electronically in 2009 for $95.00.
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For information on advertising in the HSMAI Marketing Review, please contact:

Tara Miller
Partnership Coordinator
Hospitality Sales and Marketing Association International
1760 Old Meadow Dr., Suite 500
McLean, VA 22102
+703-506-3274
+703-506-3266 fax
tmiller@hsmai.org

 

Write for the HSMAI Marketing Review

If you are interested in submitting an article to be considered for publication, please here to view our the Marketing Review Writer's Guidelines