Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
ROC Schedule at a Glance 2017


TUESDAY, JUNE 27, 2017

All Pre-ROC functions, except for the CRME Welcome Reception, will be at the Metro Toronto Convention Centre. Specific locations will be published in the conference app approximately three weeks prior.

11:00 am - 5:00 pm

Registration Desk Open

  • 11:00 am - 5:00 pm: South Building of the Metro Toronto Convention Centre, near room 701 (very convenient to Tuesday's pre-ROC workshops)
  • 3:00 - 5:00 pm: North Building of the Metro Toronto Convention Centre, near Constitution Hall (exhibitor personnel, please visit this registration desk)
12:00 - 3:30 pm Faculty Think Tank (The Think Tank is currently full.  To be placed on the waitlist, submit a request.)
12:30 – 4:30 pm CRME Review Course (separate fee applies | followed by optional exam administration)
12;30 - 4:30 pm CHDM Review Course (separate fee applies | followed by optional exam administration)
1:30 – 4:30 pm Hands-on Workshops presented by HeBS Digital, Knowland, and Nor1
2:00 – 4:30 pm

HSMAI Helps:  Spend 20 minutes or 2 hours at this “Open House” volunteer opportunity.  Every minute counts as we prepare self-care kits for local shelters and emergency relief efforts.

Sponsored by Rainmaker & STR

4:30 – 6:30 pm

Research in Action Presentations & Reception:  Peer-reviewed faculty research presentations followed by an hour-long reception for those attending.

  • Presentations are 4:30 - 5:30 pm
  • Reception is 5:30 - 6:30 pm

Sponsored by the Cornell Center for Hospitality Research and the Pennsylvania State University School of Hospitality Management

7:00 – 9:00 pm

VIP Reception Honoring CRMEs (for Certified Revenue Management Executives and invited guests only)

This by-invitation-only event honors Certified Revenue Management Executives (CRMEs).

Sponsored by IDeaS,, LodgIQ, Rainmaker, & RateGain


All ROC functions will be at the Metro Toronto Convention Centre | North Building | 255 Front Street West.

8:00 am Registration Desk is Open
8:00 – 9:00 am Breakfast
9:00 – 10:45 am General Session
10:45 – 11:15 am Partner Showcase: Break for Coffee & Conversation
11:15 am – 12:00 pm  Breakouts
Data Science 101
Increasing the Efficiency & Effectiveness of Owner Relations
The Economic & Geopolitical Outlook: What are the risks and opportunities ahead?
Noon – 1:00 pm Lunch
1:00 – 2:00 pm Awards Program & Lunch Keynote
2:00 – 2:15 pm Partner Showcase & Conversation Break
2:15 – 3:00 pm Breakouts
Getting the Price Right
Speed Networking
M&A Two Ways: Financial and Operational Perspectives on Travel Industry Aquisitons
3:15 – 4:00 pm Breakouts
RM Lessons from Retail and Airline
Eye of the Owner: Asset Optimization Can't Exist Without Revenue Optimization
Macro Trends in Travel
4:15 – 5:00 pm Breakouts
Measurements – and how to think about them differently
Brain Date Roundtables
What Every Revenue Manager Needs to Know About Digital Marketing
5:15 – 6:00 pm Closing General Session
6:00 – 7:00 pm


Sponsored by LodgIQ


All Thursday functions will be at the Fairmont Royal York | 100 Front St W, Toronto.

8:30 am - 5:30 pm

Chief Revenue Officer (CRO) Roundtable
By invitation only


Preferred Partner

Platinum Partners







Datavision       Duetto      Hotelsoft     HFTP       Knowland       Leonardo      Navis       

Nor1     Revenue Matters       Revinate       TCRM      Triptease      TSA Solutions      SHR


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