Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
 
Pre-ROC Opportunities 2017

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Pre-ROC Opportunities:  Education

Hands-on Vendor Workshops | Tuesday, June 27 | 1:30 – 4:30 pm

These workshops are open to all ROC registrants and will take place on Tuesday, June 27, 2017 from 1:30 - 4:30 pm.  Each workshop is sponsored by and designed by the designated partner company. Reserve your seat via the ROC registration form. Space is limited.

1:30 – 2:20 pm

  • Optimizing Revenue in the Group Segment | Brought to you by Knowland

Hoteliers can’t forecast or yield without first breaking down their business and that includes the group segment. Segmentation is the critical first step to all facets of revenue management that many hotels find challenging. This session will examine ways to manage future group demand by exploring recently developed technology solutions that allow dynamic views of  booking patterns and buying behavior of the major group segments  by market, chain scale, time of year, day of week, and other helpful perspectives. See how new data sources can support forecasting and revenue optimization techniques that tie together marketing, sales, RFP evaluation, and pricing into an integrated set of revenue optimizing activities. Join us in this session to hone your ability to better predict group trend by seeing a holistic view of any market and any competitive set.

  • The Smart Hotelier’s Guide to 2018 Digital Marketing Budget Planning | Brought to you by HeBS Digital

This workshop will provide hoteliers with a concrete road map to jump start their property’s direct bookings and guide its digital marketing and distribution strategy throughout the upcoming year. 

  • Successful Merchandising: The Happy Confluence of Revenue Management and Digital Marketing | Brought to you by Nor1

Identifying upselling opportunities and creating compelling offers is only half the merchandising battle; guests must be presented with offers to be able to buy them. Revenue management must work hand-in-hand with digital marketing to ensure compelling offers are displayed to prove the value to the guest and the hotel. Where do guests want to see offers, and what’s the best way to present an offer to enhance CTR and conversion to prove the value of the offer? 

2:30 – 3:20 pm

  • A Great Guest Experience: Successfully Operationalizing Upselling and Merchandising | Brought to you by Nor1

A revenue management commitment to a merchandising program is just the start. Now revenue management needs to work with rooms, reservations, and operations to make sure the brand or property keeps its promises to guests. What does it take to successfully deliver great guest experiences and drive revenue in the cross-functional world of hotel merchandising?

  • Brains Behind the Beauty: What are the Latest Hotel Website Design Trends & What Technology is Needed to Drive Direct Bookings? | Brought to you by HeBS Digital

In this workshop, HeBS Digital will provide hoteliers with a behind-the-scenes look into what goes into a hotel’s website design and technology platform, taking the audience through an interactive ‘website audit.’ This will include a discussion of the latest website design trends and technology that really increase engagement and drive bookings.

  • Optimizing Revenue in the Group Segment | Brought to you by Knowland

Hoteliers can’t forecast or yield without first breaking down their business and that includes the group segment. Segmentation is the critical first step to all facets of revenue management that many hotels find challenging. This session will examine ways to manage future group demand by exploring recently developed technology solutions that allow dynamic views of  booking patterns and buying behavior of the major group segments  by market, chain scale, time of year, day of week, and other helpful perspectives. See how new data sources can support forecasting and revenue optimization techniques that tie together marketing, sales, RFP evaluation, and pricing into an integrated set of revenue optimizing activities. Join us in this session to hone your ability to better predict group trend by seeing a holistic view of any market and any competitive set.

3:30 – 4:20 pm

  • How to Increase Loyalty by Fully Integrating Your Past/Future Guest Engagement & Acquisition Strategy | Brought to you by HeBS Digital

Less than a third of hotel guests on any given night are repeat guests, while two-thirds are first-time guests. Yet many hotel companies, chains, and independents keep their CRM efforts to engage and retain past guests in complete isolation from their efforts to acquire future guests. By combining technology and marketing to engage and retain past/future guests, hoteliers can increase direct bookings, and lower acquisition and distribution costs.

  • Optimizing Revenue in the Group Segment | Brought to you by Knowland

Hoteliers can’t forecast or yield without first breaking down their business and that includes the group segment. Segmentation is the critical first step to all facets of revenue management that many hotels find challenging. This session will examine ways to manage future group demand by exploring recently developed technology solutions that allow dynamic views of booking patterns and buying behavior of the major group segments by market, chain scale, time of year, day of week, and other helpful perspectives. See how new data sources can support forecasting and revenue optimization techniques that tie together marketing, sales, RFP evaluation, and pricing into an integrated set of revenue optimizing activities. Join us in this session to hone your ability to better predict group trend by seeing a holistic view of any market and any competitive set.

  • Who Buys What? The Impact of Market Segment, Source of Business, and Loyalty Programs on Upselling and Merchandising | Brought to you by Nor1

Direct-booking leisure travelers aren’t the only guests who respond to merchandising offers; third party bookers, business travelers, group attendees, and members of loyalty programs all want to enhance their stay, and are willing to pay for it too. How can you design a successful merchandising program for different segments while taking into account contractual obligations and program entitlements?

CRME Review Course | Tuesday, June 27 | 12:30 – 4:30 pm

As revenue management in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities in the field by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.

Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide.  It is a great last “cram session” before the certification exam. Participants have the opportunity to take the CRME exam onsite immediately following the review course if they have submitted their application in advance.

Space is limited.

Learn more about this course, and how to be approved to take the exam onsite.

Reserve your seat when you register for ROC.

If you are not attending ROC, you may register for this program on its own.

Sponsored by IDeaS Revenue Solutions

CHDM Review Course | Tuesday, June 27 | 12:30 – 4:30 pm

This 4-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great last “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam onsite immediately following the review course if they have submitted their application in advance. Space is limited.

Research in Action Presentations & Reception | Tuesday, June 27 | 4:30 - 6:30 pm

This pre-ROC workshop will feature faculty members’ applied research. Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research in Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers. You'll hear from:

  • An Updated View of the Online Consumer and Impacts for the Billboard Effect...with Dr. Chris K. Anderson, Professor, Cornell University
  • How does brand familiarity of an OTA influence hotel evaluations? The Moderating Role of Different Thinking Styles...with Dr. Rachel Han, Assistant Professor, University of Houston
  • A photo is worth a thousand clicks…or is it? Examining the joint effects of photo type, photo provider and price on hotel guests’ booking behavior...with Dr. Breffni Noone, Associate Professor, Pennsylvania State University

Sponsored by the Cornell Center for Hospitality Research and the Pennsylvania State University School of Hospitality Management


Pre-ROC Opportunities:  Networking

ROC Morning Runs | Tuesday, June 27 @ 6:30 am & Wednesday, June 28 @ 6:30 am

We are thrilled to offer an additional opportunity to enjoy the sights and sounds of Toronto, and connect with other ROC attendees. HSMAI America's Board Member Lou Zameryka and his Booking.com colleague and local Toronto runner, Nuno Guerreiro, will lead conference attendees on morning runs on downtown Toronto's famous waterfront path. Each run is limited to the first 30 people who sign up.

Meet in front of the We Brew Cafe 225 @ Queens Quay W, Toronto. We’ll run (rain or shine) at a relaxed pace for an approximately 4-mile loop.

Direct questions to Juli Jones (jjones@hsmai.org) or Lou Zameryka (louis.zameryka@booking.com).

Sign up today.

HSMAI Helps | Tuesday, June 27 | 2:00 - 4:30 pm

ROC attendees are invited to arrive in Toronto early to connect with each other while giving back to the conference's host city.  This event is open to all ROC registrants for no additional charge.

In partnership with Clean the World, we will be building 600 hygiene kits to leave behind for Margaret's Housing and Community Services in Toronto. 

Spend 20 minutes or 2 hours at this “Open House” volunteer opportunity. Every minute counts as we prepare these valuable kits made of recycled soap, shampoo, and other left-over hygiene products from hotels throughout North America. The finished kits will be given to Margaret's Housing and Community Services in Toronto.

Sponsored by Rainmaker & STR

Did you know?

More than 2 million bars of partially used hotel soap are thrown away every day in the United States.

According to the World Health Organization, millions of young lives could be saved with access to bar soap and hygiene education.

By participating in HSMAI Helps with Clean the World, YOU will:

BUILD BONDS: Making connections with other attendees that will reach far beyond your time at ROC.

PROVIDE HOPE and CHANGE LIVES: Giving much-needed hygiene products to people struggling to meet their family’s basic needs, and understanding how something so simple can have a profound impact on someone’s life.

VIP Reception Honoring CRMEs | Tuesday, June 27 | 7:00 - 9:00 pm

This by-invitation-only event honors Certified Revenue Management Executives (CRMEs). If you are a current CRME and have not yet received an invitation for the event, please let HSMAI know.

Sponsored by IDeaS, Booking.com, LodgIQ, Rainmaker, & RateGain

 


 THANK YOU!

Preferred Partner

Platinum 

             

Passport

Silver   

                           

                             

   

Bronze

Datavision       Duetto    GroupRevMax    Hotelsoft     HFTP     Kalibri Labs    Knowland       Leonardo      Navis       

Nor1     Revenue Matters       Revinate       TCRM    Travelzoo    Triptease      TSA Solutions      SHR    Vertical Booking USA

Media

Hospitality Upgrade     Hotel News Now


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