SALES & MARKETING FACULTY
Special Interest Group
Call for PapersEducation & EventsHSMAI Network – an online resource community Recommended Reading & ResourcesCollegiate ChaptersBenefits of SIG MembershipAbout the SIGJoin TodayFor More Information
Call for Papers
A call for papers has been released in conjunction with the HSMAI Travel Internet Marketing Special Interest Group (TIM) which is seeking submissions of applied research papers for publication in reports, presentation at conferences, and/or publication as white papers.
Researchers are encouraged to first submit a 2 to 3 page proposal of 1) work in progress, or 2) previously (6 -12 months) published papers (with journal approval) for presentation or 3) new ideas to provide both provocative insights and clarity on a variety of topics.
See the full Call for Papers (PDF) for complete details.
Education & Events
The Sales & Marketing Faculty special interest group sponsors targeted learning opportunities for faculty members and others who teach at the collegiate level. The following links provide additional information.
- Hotel Sales Strategy Conference
- Resort Conference
- Revenue Management Strategy Conference
- Managing Business Results
- Managing Revenue
- Upcoming Webinars from HSMAI University
- Archived Webinars from HSMAI University
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
HSMAI Network
The HSMAI Network is an online community of hospitality sales and marketing professionals with exclusive resources developed by HSMAI’s Special Interest Groups. HSMAI members have access to discussions, documents, data and more devoted to today’s most timely sales and marketing topics, including revenue management, Internet marketing, and resort marketing. It also provides a direct link to other HSMAI members so you can exchange the ideas, information, and knowledge that you need to achieve your goals and be more effective in your daily work. And best of all, you can customize the community to your interests.
Join or login to the HSMAI Network today.
Recommended Reading & Resources
- Sales & Marketing Faculty Update – published 6 times each year, members can access the archive online
- Resort Best Practices Initiative Executive Summaries – developed with a focus on resorts, the topics are relevant to many types of sales & marketing courses (for example, Generating Ancillary Revenue, Customer Relationship Management and Customer Loyalty, and more)
- Defining Revenue Management: Top Line to Bottom Line – This definitive report has been endorsed by multiple hotel brands and management companies as the baseline definition of revenue management
- The Travel Marketer’s Guide to Social Media and Social Networks – a landmark report about the hottest topic in hospitality sales and marketing today
- Demystifying Distribution 2.0 – discusses the importance and impact of aligning proper distribution channels to appropriately match brand messaging
- Profits & Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives – examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape
- Groups and Meetings: Market Opportunity – an in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. The executive summary (PDF) is available online. To order, visit www.phocuswright.com.
- HSMAI Adrian Awards Winners Gallery – a searchable database of that lets you read the strategies and see the work that delivered top results and top honors
- HSMAI Marketing Review Archive – featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales and marketing, archives are online back to 2001
- Customized content from eConnect – news, information and trends customized for those interested in teaching at the collegiate level
eConnect Industry News feed- HSMAI News and Views
Collegiate Chapters
Benefits of Membership
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- 50% off of the regular member price for most HSMAI events and webinars
- Access to the Sales & Marketing Faculty Update archive which includes the most up-to-date information, including research on trends and significant issues affecting sales and marketing faculty
- Opportunities to network with leading faculty members by serving on a committee and working on special projects.
- Unlimited access to the HSMAI Network, a virtual warehouse of best practices resources and a unique forum for engaging dialogue with other members
- First notice of any new resources, events or opportunities available to faculty members
- All of the benefits of HSMAI membership, including:
- a subscription to the quarterly HSMAI Marketing Review magazine
- membership in one local chapter which includes preferred access to chapter events, networking, and leadership opportunities
- the opportunity to opt into any of the other HSMAI Special Interest Groups for access to their resources
- a subscription to the Industry Trends Update
- access to exclusive industry resources through eConnect, the HSMAI Foundation’s research portal
- access to the HSMAI Career Center and the HSMAI Marketplace
- access to the complete HSMAI membership directory to build your professional network
- and much, much more
About the Sales & Marketing Faculty Special Interest Group
Founded in 2005, the Sales & Marketing Faculty SIG develops resources and opportunities for educators so that they may advance sales and marketing as a profession in hospitality, travel, and tourism.
The SIG accomplishes this through a wide range of information sharing, networking and educational opportunities.
The Sales & Marketing Faculty Advisory Board is responsible for providing leadership for the SIG. Contact information for advisory board members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones for assistance.
- Chair: Marcia Taylor, East Carolina University
- Vice-Chair: Katie Davin, CHE, Johnson & Wales University, Providence, RI
- Immediate Past Chair: Thomas Cannon, University of Texas-San Antonio
- Jeff Beck, Michigan State University
- Eric Brey, University of Memphis
- Tracey Camponera, SUNY Camponera
- Dan Creed, Normandale Community College
- Howard Feiertag, CHME, CHA, Instructor, Virginia Tech
- Robin DiPietro, University of Nebraska-Lincoln
- Mike Hampton, Lynn University
- Steve Morse, University of Tennessee
- Mark Newton, Gwinnett Technical College
- Kimberly Tranter, Johnson & Wales University, Denver, CO
Join Today
- HSMAI members can opt into the Sales & Marketing Faculty SIG through the Special Interest Groups section of their Member Record.
- If you’re not yet an HSMAI member, join today and opt into the Sales & Marketing Faculty SIG.
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with the Sales & Marketing Faculty SIG, please contact Lesa Faris, CMP, Director of Development, at lfaris@hsmai.org or 703-506-3271.
