TRAVEL INTERNET MARKETING
Special Interest Group
Education & EventsRecommended Reading & ResourcesBenefits of SIG MembershipAbout the SIGJoin TodayFor More Information
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Education & Events
The Travel Internet Marketing special interest group sponsors targeted learning opportunities for professionals interested in Internet marketing and e-commerce in the hospitality and travel industry. The following links provide additional information.
The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.
- Revenue Management & Internet Marketing Strategy Conference
- TRAVDEX, a PhoCusWright Trade Show
- Upcoming Webinars from HSMAI University
- Archived Webinars from HSMAI University
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
Recommended Reading & Resources
- Travel Internet Marketing Update – published 6 times each year, members can access the archive online
- The Travel Marketer’s Guide to Social Media and Social Networks – a landmark report about the hottest topic in hospitality sales and marketing today
- Demystifying Distribution 2.0 – discusses the importance and impact of aligning proper distribution channels to appropriately match brand messaging
- Profits & Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives – examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape
- Groups and Meetings: Market Opportunity – an in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. The executive summary (PDF) is available online. To order, visit www.phocuswright.com.
- Resort Best Practices Initiative Executive Summaries – developed with a focus on resorts, the topics are relevant to many Internet marketers (for example, Internet Marketing & Distribution Strategies, Online Marketing & Social Media, and more)
- HSMAI Adrian Awards Winners Gallery – a searchable database of that lets you read the strategies and see the work that delivered top results and top honors
- HSMAI Marketing Review Archive – featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales and marketing, archives are online back to 2001
- Customized content from eConnect – news, information and trends customized for those interested in Internet marketing
eConnect Industry News feed- HSMAI News and Views
Benefits of Membership
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- Eligibility for professional recognition as a Certified Hospitality Marketing Executive (CHME)
- Access to the Travel Internet Marketing Update archive which includes the most up-to-date information, including research on trends and significant issues affecting Internet marketing
- Opportunities to network with leading Internet marketing professionals by serving on a committee and working on special projects such as the Travel Internet Marketing Strategy Conference
- First notice of any new resources, events or opportunities available regarding internet marketing
- All of the benefits of HSMAI membership, including:
- a subscription to the quarterly HSMAI Marketing Review magazine
- membership in one local chapter which includes preferred access to chapter events, networking, and leadership opportunities
- invitations to, and preferred pricing for HSMAI events and webinars, including the Travel Internet Marketing Strategy Conference
- the opportunity to opt into any of the other HSMAI Special Interest Groups for access to their resources
- a subscription to the Industry Trends Update
- access to exclusive Internet marketing and other industry resources through eConnect, the HSMAI Foundation’s research portal
- access to the HSMAI Career Center and the HSMAI Marketplace
- access to the complete HSMAI membership directory to build your professional network
- discounted exhibit rates for your company at HSMAI’s Affordable Meetings® Mid-America, West, and National
- discounted memberships for others at your company and much, much more
About the Travel Internet Marketing Special Interest Group
Formed in 2003, the Travel Internet Marketing SIG is connecting travel marketers in a way that leverages interactive customer engagement as a marketing medium while increasing the awareness of emerging issues, opportunities and trends.
The SIG accomplishes this through a wide range of information sharing, networking and educational opportunities.
The Travel Internet Marketing Advisory Board is responsible for providing leadership for the SIG. Contact information for advisory board members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones for assistance.
- Chair: Christine Beuchert, Director of e-Commerce & Performance Marketing, Marcus Hotels
- Isaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts
- Loren Gray, Director of E-commerce, Ocean Properties, Ltd.
- Michael Hayward, Director Interactive Marketing & E-commerce, Four Seasons Hotels & Resorts
- Oral Muir, Senior Director, Global Ecommerce Channels, Marriott International
- Michael Parent, VP of Sales & Marketing, Coakley & Williams Hotel Mgmt Company
- Kurt Paulson, Head of Travel, West, Google Inc.
- Jess Petit, Director of Marketing Communication, HEI Hotels & Resorts
- Jessica Rivera, Regional DIrector, Revenue Management, Interstate Hotels & Resorts
- Brian Silengo, Questex
- Aaron Stenhoff, Director, Marketing and E-Commerce, Red Roof Inns
- Tiffany Tchida, Manager, Consumer Websites, Best Western International
- Brian Tkac, Vice President Marketing & Revenue, Hostmark Hospitality Group
- Peter Winkler, Senior Manager, E-marketing, Preferred Hotel Group
Join Today
- HSMAI members can opt into the Travel Internet Marketing SIG through the Special Interest Groups section of their Member Record.
- If you’re not yet an HSMAI member, join today and opt into the Travel Internet Marketing SIG.
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with the Travel Internet Marketing SIG, please contact Lesa Faris, CMP, Director of Development, at lfaris@hsmai.org or 703-506-3271.
