DIGITAL MARKETING
Education & EventsRecommended Reading & ResourcesAbout the SIGFor More Information
Education & Events
HSMAI sponsors targeted learning opportunities for professionals interested in Internet marketing and e-commerce in the hospitality and travel industry. The following links provide additional information.
The HSMAI Digital Marketing Council is pleased to present a series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.
Additional resources:
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
Recommended Reading & Resources
- The Travel Marketer’s Guide to Social Media and Social Networks – a landmark report about the hottest topic in hospitality sales and marketing today
- Demystifying Distribution 2.0 – discusses the importance and impact of aligning proper distribution channels to appropriately match brand messaging
- Profits & Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives – examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape
- Groups and Meetings: Market Opportunity – an in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. The executive summary (PDF) is available online. To order, visit www.phocuswright.com.
- Resort Best Practices Initiative Executive Summaries – developed with a focus on resorts, the topics are relevant to many Internet marketers (for example, Internet Marketing & Distribution Strategies, Online Marketing & Social Media, and more)
- HSMAI Adrian Awards Winners Gallery – a searchable database of that lets you read the strategies and see the work that delivered top results and top honors
- HSMAI Marketing Review Archive – featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales and marketing
- Customized content from eConnect – news, information and trends customized for those interested in Internet marketing
eConnect Industry News feed- HSMAI News and Views
About the Digital Marketing Council
Formed in 2003 as the Travel Internet Marketing SIG, the Digital Marketing Council connects travel marketers in a way that leverages interactive customer engagement as a marketing medium while increasing the awareness of emerging issues, opportunities and trends.
This is accomplished through a wide range of information sharing, networking and educational opportunities.
Contact information for Council members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with a council member about the advantages of membership, contact Juli Jones for assistance.
- Chair: Loren Gray, Director of E-commerce, Ocean Properties Ltd.
- Kathryn Berkhimer, Senior Interactive Marketing Manager, B F Saul Company
- Bill Carroll, Senior Lecturer, Cornell University
- Aimee Cheek, Corporate Marketing Manager, CSM Lodging
- Heny Gabay, VP of Marketing, Wyndham Hotel Group
- Isaac Gerstenzang, Corporate Director of E-commerce, Destination Hotels & Resorts
- Joe Hyman, President & CEO, VIZERGY,
- Bryan Owen, Dir, Creative Services & Interactive Marketing, Hershey Entertainment and Resorts
- Marco Reginelli, Cross Channel Account Executive, Google,
- Will Seccombe, Chief Marketing Officer, VISIT FLORIDA
- Max Starkov, President & CEO, HeBS Digital (Hospitality eBusiness Strategies)
- Aaron Stenhoff, Director, Marketing and E-commerce, Red Roof Inns
- Brian Tkac, Vice President Sales & Marketing, Hostmark Hospitality Group
- Paolo Torchio, VP, E-Marketing and Revenue Consulting, Sabre Hospitality Solutions
- James Zito, Vice President of Marketing, King & Grove Hotels
- Holly Zoba, SVP - Hospitality, Signature Worldwide
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with Digital Marketing events and services, please contact Tara Miller, Partnership Coordinator, at tmiller@hsmai.org or 703-506-3274.
