HOTEL DIRECTOR OF SALES & MARKETING (HDOSM)
Special Interest Group
DOSM ToolboxEducation & Events Recommended Reading & Resources Certifications Benefits of SIG Membership About the SIG Join Today For More Information
DOSM Toolbox
The DOSM Toolbox is a one-stop virtual warehouse of best practices, templates, and other resources for marketing planning, training, advertising, public relations, brand management, resource allocation, employee management, annual budgeting, and more.
Education & Events
The HDOSM special interest group sponsors targeted learning opportunities for professionals interested in issues of concern to directors of sales and marketing. The following links provide additional information.
- Hotel Sales Strategy Conference
- Managing Business Results
- HSMAI’s Affordable Meetings®
- HSMAI Adrian Awards Gala
- Upcoming Webinars from HSMAI University
- Archived Webinars from HSMAI University
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
Recommended Reading & Resources
- Overcoming the Top 10 Challenges Facing Sales & Marketing Professionals – an article from the HDOSM advisory board demonstrating how to tap into your HSMAI membership to overcome some of your most persistent challenges
- HDOSM Update – published 6 times each year, members can access the archive online
- Resort Best Practices Initiative Executive Summaries – developed with a focus on resorts, the topics are relevant to many types of hotels (for example, Generating Ancillary Revenue, Customer Relationship Management and Customer Loyalty, and more)
- Defining Revenue Management: Top Line to Bottom Line – This definitive report has been endorsed by multiple hotel brands and management companies as the baseline definition of revenue management
- The Travel Marketer’s Guide to Social Media and Social Networks – a landmark report about the hottest topic in hospitality sales and marketing today
- Demystifying Distribution 2.0 – discusses the importance and impact of aligning proper distribution channels to appropriately match brand messaging
- Profits & Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives – examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape
- Groups and Meetings: Market Opportunity – an in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. The executive summary (PDF) is available online. To order, visit www.phocuswright.com.
- HSMAI Adrian Awards Winners Gallery – a searchable database of that lets you read the strategies and see the work that delivered top results and top honors
- HSMAI Marketing Review Archive – featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales and marketing, archives are online back to 2001
- Customized content from eConnect – news, information and trends customized for those interested in hotel sales and marketing
eConnect Industry News feed- HSMAI News and Views
Certifications
- The CHSC (Certified in Hospitality Sales Competencies) designation indicates that you are a professional who has attained an expertise in your career, increasing your value to your employers, maximizing your confidence, and improving the industry by raising performance standards, practices, and ethics.
- The CHME (Certified Hospitality Marketing Executive) designation is earned by those professionals who have effectively demonstrated the credibility, knowledge, expertise and confidence that has become increasingly necessary in today's fast-moving and ever-changing hospitality industry.
- The CHBA (Certified in Hospitality Business Acumen) is a new professional certification with pre-qualification requirements including experience in the industry and completion of two training courses offered by HSMAI University and Lynn University, “Managing Business Results” and “Managing Revenue.
Benefits of Membership
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- Eligibility for professional recognition as a Certified Hospitality Marketing Executive (CHME), Certified in Hospitality Sales Competencies (CHSC), and Certified in Hospitality Business Acumen (CHBA)
- Access to the HDOSM Update archive which includes the most up-to-date information, including research on trends and significant issues affecting sales and marketing
- Opportunities to network with leading sales and marketing professionals by serving on a committee and working on special projects such as the annual Hotel Sales Strategy Conference
- First notice of any new resources, events or opportunities available regarding hotel sales and marketing
- All of the benefits of HSMAI membership, including:
- a subscription to the quarterly HSMAI Marketing Review magazine
- membership in one local chapter which includes preferred access to chapter events, networking, and leadership opportunities
- invitations to, and preferred pricing for HSMAI events and webinars, including the Hotel Sales Strategy Conference
- the opportunity to opt into any of the other HSMAI Special Interest Groups for access to their resources
- a subscription to the Industry Trends Update
- access to exclusive industry resources through eConnect, the HSMAI Foundation’s research portal
- access to the HSMAI Career Center and the HSMAI Marketplace
- access to the complete HSMAI membership directory to build your professional network
- discounted exhibit rates for your company at HSMAI’s Affordable Meetings® Mid-America, West, and National
- discounted memberships for others at your company and much, much more
About the HDOSM Special Interest Group
Founded in 2005, the HDOSM SIG provides information, leadership development, and a variety of other resources specifically relevant to hotel directors of sales and marketing, to sales staff who aspire to one day be directors of sales and marketing, and to other industry professionals interested in developments within hotel sales.
The SIG accomplishes this through a wide range of information sharing, networking and educational opportunities.
The HDOSM Advisory Board is responsible for providing leadership for the SIG. Contact information for advisory board members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones for assistance.
- Chair: Ron Loman, Director of Field Sales, Crestline Hotels & Resorts, Inc.
- Vice-Chair: Anne Kane, Director of Sales & Marketing, The Iroquois New York
- Immediate Past Chair: Heather Allison-Smith, Director of Sales and Marketing, Ritz-Carlton, St. Louis
- Lisa Bertomeu, Area Director of Sales & Marketing, Hiltons of Chicago Sales Complex
- Daniel Gerber, Student Liaison, University of Delaware
- John Hawley, Director of Sales & Marketing, Hilton Baltimore
- Margie Johnston, President, RevenueResources
- Chaunsea Keller, Vice President, Business Development, E-pro Direct, LLC
- Laurie Meacham, CMP, Director of National Sales, The Broadmoor Hotel
- Jennifer Myers, Director of Transient Sales, B.F. Saul Hotel Division
- Cheryl Street, CHME, CHSP, Director of Sales & Marketing, Hampton Inn & Suites-Surprise
- Mark White, Director of Sales & Marketing, Wintergreen Resort
- Deirdre Yack, Director of Sales & Marketing, Fashion 26 | A Wyndham Hotel
- Garriann Young, Director of Sales & Marketing, Kyoto Grand Hotel & Gardens
Join Today
- HSMAI members can opt into the HDOSM SIG through the Special Interest Groups section of their Member Record.
- If you’re not yet an HSMAI member, join today and opt into the HDOSM SIG.
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with the HDOSM SIG, please contact Lesa Faris, CMP, Director of Development at lfaris@hsmai.org or 703-506-3271.
