The HSMAI Foundation

The HSMAI Foundation was established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. The Foundation's mission is to expand and enhance the educational opportunities available to hospitality sales and marketing professionals and to increase the amount of in-depth research conducted on behalf of the profession. Today, and in the years ahead, the HSMAI Foundation plans to accelerate its research and publishing activities to contribute even more to the continuing education of those engaged in this fast-paced, increasingly demanding profession. In addition, the Foundation provides eConnect, a one-stop portal to global information and resources on hospitality sales and marketing topics. 

» The HSMAI Foundation's Latest Publication:  Distribution Channel Analysis: a Guide for Hotels. This American Hotel & Lodging Associaiton (AH&LA) and STR Special Report, published by the HSMAI Foundation, is now available.  

» HSMAI Foundation Board of Directors