Launched in 1996, HSMAI University is the most comprehensive and ambitious initiative in the realm of education for sales and marketers of hospitality and travel to-date, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.
Programs offer specialized content to help you fuel sales, inspire marketing, and optimize revenue. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales, marketing, and revenue management, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Upcoming Webinars | Webinar Archive | Podcasts
Upcoming Webinars from HSMAI University
2012 Revenue Management Webinar Series
Dates: February 21 - December 18, 2012
This 10-part webinar series, presented in conjunction with HotelNewsNow.com and STR, and brought to you by HSMAI University and HSMAI’s Revenue Management Advisory Board, will explore the top issues in revenue management in 2012 and offer effective strategies and tactics to increase your organization’s ROI.
- Coming Next: The Road to Total Revenue Management (Session 4 on May 22, 2012, 2:00-3:30 PM EDT): In 2012, the extent to which a hotel is practicing Total RM will define bottom line successes. Regardless of the point at which your hotel may be on the journey to total revenue management, learn about the characteristics that define the Total RM phenomena – and find that hotels that take charge of these components will discover a distinct competitive advantage in otherwise fiercely competitive markets.
2012 Digital Marketing Webinar Series
Dates: April 17 - November 13, 2012
This 5-part webinar series is brought to you by HSMAI University and HSMAI's Digital Marketing Council, and is generously sponsored by Digital Alchemy.
- Coming Next: The Path to Location-Based Marketing Success (Session 1 on June 13, 2012, 2:00-3:00 PM EDT): In today’s marketing landscape, it’s all connected – from SOLOMO to advertising to public relations. When it comes to location-based marketing in particular, it has to be considered as more than mobile.
Webinar Archive
View the Webinar Archive and search by topic or date for the program you need today.
Watch whenever you want! Chat with presenter after webinar!
Registrants are invited to watch a free recording of the program in the 30 days following the webinar, so if you cannot make the live presentation, you can still watch it at your leisure, or share it with your colleagues. You may also join an online chat with the presenter after the webinar and ask questions of the speaker and/or your fellow attendees.
HSMAI University Audio
Tune in to hear insights from hospitality industry leaders on the latest sales & marketing topics.
Maximizing Your Video Assets
Emily Smith, YouTube Specialist for the Travel Vertical, Google, interviewed by David Atkins, Principal, Digital DNA Infusion, and leader of HSMAI’s Digital Strategy For Travel Marketing and Distribution Workshop
Insights from Jonathan Tisch on The New Normal for the Meetings Industry
HSMAI's Affordable Meetings National keynote speaker Jonathan M. Tisch, Chairman & CEO, Loews Hotels, Co-Chairman of the Board & Office of the President, Loews Corporation, interviewed by HSMAI President & CEO Robert A. Gilbert
Making Meeting Magic Happen and Getting Champagne on a Beer Budget
HSMAI's Affordable Meetings speaker Vicky Betzig, CMP, President/Owner, Meetings Industry Consulting, interviewed by HSMAI Vice President Juli Jones
Search Engine Optimization and Social Media: The Impact on Event Marketing
HSMAI's Affordable Meetings speaker and Founder, Gammet Interactive, David Serino, interviewed by HSMAI Vice President of Communications, Jason Smith
Getting More Done: A Conversation With The Email Coach
HSMAI's Affordable Meetings speaker and CEO, Cohesive Knowledge Solutions, Inc., Mike Song, interviewed by HSMAI Executive Vice President Fran Brasseux
The Bad News and Good News About Hospitality Today
HSMAI Marketing Review contributor and one of the world's foremost futurists Marvin Cetron, Ph.D, interviewed by HSMAI President & CEO Robert A. Gilbert
The Convergence of Revenue Management & Internet Marketing
Bill Carroll, Cornell University, interviewed by HSMAI President & CEO Robert A. Gilbert
