EVENT DETAIL
HSMAI Resort Marketing Strategy Conference
Date: June 26, 2012 - June 26, 2012
Location: Sheraton City Center, Baltimore, MD
HSMAI's Resort Marketing Strategy Conference, held in conjunction with the HSMAI Revenue Optimization Conference (ROC), is a not-to-miss event especially if you are a senior hospitality professional with direct responsibility for marketing and sales in a resort setting, or are a management leader with an interest in staying ahead of the curve.
The conference will address the issues and challenges that you are facing, summarize the implications, and provide solutions and strategies for the rest of 2012 and beyond.
Agenda | Registration | HITEC Exhibit Hall Pass
Housing | Cancellation Policy | Partnership
Resort Marketing Strategy Conference attendees also have the exclusive opportunity to attend the HSMAI Revenue Optimization Conference (ROC), June 25, for a special rate. The 2012 HSMAI ROC, prior to HITEC, is a unique one-day interactive program featuring thought leaders and subject-matter experts in various aspects of revenue management.
Check out scenes from the 2011 HSMAI Resort Marketing Strategy Conference:
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AGENDA
Detailed information on each session, including speaker information, is updated regularly. Check back often for the latest details.
8:00 – 8:30 am
Breakfast and Exhibitor Showcase
8:30 am
Marketing in the Maze: The Search for New Customers with Lorraine Sileo, VP, Research, PhoCusWright
9:15 am
Best Practices in Mastering Convergence Part 1: Revenue Management
10:15 am
Exhibitor Showcase and Connection Break
10:45 am
Best Practices in Mastering Convergence Part 2: Distribution & Optimizing Your Resort's Channel Mix
12:00 pm
Lunch and Resort Marketer of the Year Award Presentation
1:15 pm
Best Practices in Mastering Convergence Part 3: SOLOMO
2:15 pm
Exhibitor Showcase and Connection Break
2:30 pm
Resort Best Practices Speed Learning
- Managing the eRFP Influx
- Staffing for Sales, Marketing & RM Success Today
- Interdepartmental Communication -- Keeping Everyone on the Same Page
- Measuring Social Media Campaign Effectiveness
- Managing Owner Relations
4:00 pm
Leadership Revolution: Awaken Your Team’s Potential with Renie Cavallari, Owner, Aspire Marketing & Training
4:45 – 5:45 pm
Closing Reception
PARTNERSHIP
Click here for information on becoming a conference partner or contact HSMAI at info@hsmai.org or (703) 506-3274.
CANCELLATION POLICY
Cancellations received three weeks prior to the conference will receive a full refund less a $75 administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be received in writing.
If you have any questions regarding your registration, please contact HSMAI at 703-506-3280 or info@hsmai.org.
HITEC EXHIBIT HALL PASSES
For qualified* strategy conference registrants, HITEC will provide one complimentary, non-transferable registration to the HITEC exhibit hall.
*Comp registrations are only available to qualified hotel buyers and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. This complimentary pass is valid for the Exhibit Hall only.
HSMAI will automatically register all qualified registrants directly with HITEC. Your contact information will be provided to HFTP, the host of HITEC, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please notify Mandie Jorgensen at mjorgensen@hsmai.org.
HOUSING
If you are attending HITEC, please stay at an official HITEC 2012 hotel.
The Sheraton City Center has extended a generous rate of $165 for ROC attendees. This group rate is available through May 25, 2012 and is subject to availability.
Click the following link, or cut and paste it into your browser: https://www.starwoodmeeting.com/StarGroupsWeb/res?id=1204123409&key=41553
REGISTRATION
Resort Marketing Strategy Conference Only:
Early-Registration (through June 1, 2012)
» Hotel/associate* HSMAI member $495
» Hotel/associate non-member $695
» Partner/supplier** member** $595
» Partner/supplier non-member $795
Regular Registration (after June 1, 2012)
» Hotel/associate* HSMAI member $595
» Hotel/associate non-member $795
» Partner/supplier** member $695
» Partner/supplier non-member $895
Resort and HSMAI Revenue Optimization Conference (ROC):
Early-Registration (through June 1, 2012)
» Hotel/associate* HSMAI member $715
» Hotel/associate non-member $1015
» Partner/supplier** member** $865
» Partner/supplier non-member $1165
Regular Registration (after June 1, 2012)
» Hotel/associate* HSMAI member $865
» Hotel/associate non-member $1165
» Partner/supplier** member $1015
» Partner/supplier non-member $1315
* Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions.
** Individuals from direct supplier organizations who market to hotel/associate professionals.
