EVENT DETAIL
HSMAI Resort Marketing Strategy Conference
Date: August 30, 2011 - August 30, 2011
Location: Royal Palms Resort & Spa, Phoenix, AZ
Resort Marketing Strategy Conference
August 30, 2011
Royal Palms Resort & Spa
Phoenix, Arizona
This unique one-day interactive program will feature thought leaders and subject-matter experts in various aspects of resort marketing.
Read about the 2010 HSMAI Resort Business Summit, which 100% of surveyed attendees rated as “Excellent” or “Good.”
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Agenda | Speakers
Registration | Housing | Cancellation Policy
Partnership
You’ll learn about the latest trends and best practices in this important discipline – and what they can mean to you and your company – from industry experts and practitioners.
It is a not-to-miss event especially if you are a senior hospitality professional with direct responsibility for marketing and sales in a resort setting, or are a management leader with an interest in staying ahead of the curve.
The conference will address the issues and challenges that you are facing, summarize the implications, and provide solutions and strategies for the rest of 2011 and beyond.
The conference is organized by HSMAI’s Resort Marketing Council. Learn more about them at www.resortmarketing.org.
AGENDA*
7:00 am
Registration Opens
7:30 – 8:00 am
Breakfast with Exhibitors
8:00 – 8:15 am
Welcome
8:15 – 9:30 am
Keynote: "Marketing in the Era of Now”
A captivating and internationally acclaimed researcher and speaker, Henry Harteveldt will paint us a picture of the evolving digital landscape and the specific implications for resort marketers. Henry will open your eyes, stimulate your thinking, and help you keep up with the digital trends affecting your business.
Presenter: Henry H. Harteveldt, Vice President, Principal Analyst, Forrester Research, Inc.
Session preview: Henry Harteveldt interviewed by HSMAI President & CEO Bob Gilbert on the changing digital travel landscape9:30 – 10:00 am
Connection Break
10:00 – 11:00 am
Focus on the Customer Part # 1: Insights in Leisure
Our four diverse panelists will provide ideas for you to develop innovative and creative strategies for the leisure market. Each will provide a unique perspective and will answer your specific questions about the changing dynamics of the leisure consumer.
Moderator:
Maureen Callahan, VP of Marketing, Destination Hotels & Resorts
Subject matter experts:
• Cathleen Johnson, Managing Director, Tourism & Lifestyle, Edelman Worldwide
• Elva Pellouchoud, President, Epiphany, Inc.
• Jenifer Ryan, Associate Editor, The Robb Report
• Adam Heintz, Director of Strategy, LivingSocial
11:00 am – Noon
Focus on the Customer Part # 2: Insights in Group Sectors
Our thought leaders will provide insights, discuss, and debate the current “Platinum Rules” and “Things Digital” in best reaching, serving, and securing meetings, conventions, incentive, and exhibition business going forward. The panelist will tap into their interwoven perspectives, experience and expectations as Technology Providers, Hotel & Resort Operators, and diverse Account to End-Users to help us focus on what is really important going forward. Listen, question, and learn what matters in the vibrant group business sectors.
Moderator:
Dave Gabri, President & CEO of Associated Luxury Hotels International (ALHI)
Subject matter experts:
• Jennifer Brown, CEO of Meeting Site Resources
• Michael Dominguez, VP of Global Sales, Loews Hotels & Resorts
• Bharet Malhotra, VP of Sales, CVENT, Event, Survey, and Marketing Solutions
12:15 – 1:15 pm
Lunch & Resort Marketer of the Year Presentation - Nominations are open until July 27, 2011
1:30 – 2:30 pm
Focus on the Customer Part # 3: Digital Marketing and The Use of Digital Tools
With the lion's share of time and budget going into digital marketing, what tools are working? What new tools are emerging? And what devices are consumers traveling with so you can communicate with them live? The panel of experts will present a range of digital techniques--some tried-and-true and some brand new and innovative. No one wants to be behind the curve, but the complexity of a resort operation does not always lend itself to the risks of early adoption. The panel will convey what is working well, what is growing at the intersection of social, traditional online and offline, and what they anticipate in the future as the online environment evolves.
Moderator:
Cindy Estis Green, Managing Partner, The Estis Group
Subject matter experts:
• Marco Reginelli, Cross Channel Account Executive, Google
• Zachary Suchin, CEO, Brand Knew
• Paul Cote, Director of Search Engine Marketing, Sabre Hospitality
2:30 – 3:00 pm
Connection Break
3:00 – 4:30 pm
Best Practice Speed Learning
Engage with subject matter experts and your peers to understand and share best practices in a variety of sales and marketing strategies. This fast paced format will allow you to sit in on four of the eight best practice discussions which will include:
1. Text4$: Building Ancillary Revenue Through Texting Promotions
2. Mobile web site experiences
3. Managing Your Asset Manager
4. New Directions in Direct Sales Deployment
5. Solutions for Managing the Glut of RFP’s
6. Non Points Based Guest Loyalty Programs
7. Flash Sales: Real Life Stores
8. Generated ROI from LinkedIn
4:30 – 5:30 pm
Closing Keynote: "The Future of Loyalty”
The definition of loyalty is evolving. As we gain greater insights into customers, we have learned that one size no longer fits all when it comes to developing loyalty solutions. What will guest loyalty look like in the future? This session will share insights from research that will reveal how you should strategize for the future about guest loyalty within the context of your own resort with a focus on the unique aspects of your guests. Learn how to pre-empt the frequency programs of the big hotel brands by understanding what will make your guests loyal to you.
Presenter: Rick Garlick, Senior Director of Consulting and Strategic Implementation, Maritz Research
Session Preview: Rick shares his thoughts on loyalty with HSMAI President & CEO Bob Gilbert
5:30 - 6:30 pm
Partner Reception
*Detailed information on each session, including speaker information, is updated regularly. Check back often for the latest details.
SPEAKERS*
*Detailed information on each session, including speaker information, is updated regularly. Check back often for the latest details.
HOUSING & TRAVEL
The conference rate at the Royal Palms Resort & Spa is $99 plus a $28 resort fee. Book today at online or by calling 1-800-672-6011.
Additionally, if you want to come to the area early, or stay around an extra day, Enchantment Resort in Sedona (where Resort Marketing Council member Tina Newman is DOSM) is offering a $150 rate between August 28 and August 31. Resort Best Practices Subscribers can take 50% off that rate! Just email Lindsey Kuhn in Tina’s office to make arrangements.
REGISTRATION
Early-Registration (through August 15, 2011)
- Hotel/associate* HSMAI member $495
- Hotel/associate non member $795
- Partner/supplier** member $595
- Partner/supplier non member $895
Regular Registration (after August 15, 2011)
- Hotel/associate* HSMAI member $595
- Hotel/associate non member $895
- Partner/supplier** member $695
- Partner/supplier non member $995
* Unit level and corporate professionals who sell, market and optimize revenue for hotel brands, management companies, ownership groups, independent hotels and resorts, and sales and marketing professionals from DMO’s, attractions, and other industry sectors in travel, hospitality, and tourism.
** Individuals from direct supplier organizations who market to hotel/associate professionals.
CANCELLATION POLICY
Cancellations received three weeks prior to the conference will receive a full refund less a $75 administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded, except in the case of a medical emergency. All cancellations must be received in writing.
If you have any questions regarding your registration, please contact HSMAI at 703-506-3280 or info@hsmai.org.
PARTNERSHIP
Click Here for information on becoming a conference partner, or contact Tara Miller at 703-506-3274 or tmiller@hsmai.org.
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