EVENT DETAIL
HSMAI Revenue Management Strategy Conference
Date: June 25, 2007 - June 25, 2007
Location: Orlando, FL, Convention Center
Timed in conjunction with HITEC 2007 and presented by HSMAI’s Revenue Management Advisory Board, the 4th annual HSMAI Revenue Management Strategy Conference, will feature in-depth discussions on casino and condo hotel revenue optimization as well as pricing theory. The event’s Key Note speaker will be Dr. Garrett van Ryzin, Professor of Business, Columbia University Graduate School of Business. Participants will be regional and senior hospitality professionals with direct responsibilities for Revenue Optimization and Pricing, as well as key management members with an interest in staying ahead of the curve.
Conference Agenda:
11:30am - 11:35am
Opening Remarks and Welcome
11:35am – 11:40am
HSMAI Update
Fran Brasseux, Executive Vice President, HSMAI
11:40am – 11:45am
Chairperson's Address
Tom Buoy, SVP Distribution & Revenue Management, Morgans Hotel Group
11:45am - 12:00pm
Updated Survey of the Revenue Management Profession in the Hospitality Industry
Dr. Jeffrey Beck, Professor, Michigan State University
12:00pm – 12:25pm
Lunch
12:25pm – 1:10pm
Keynote Address
Dr. Garrett van Ryzin, Professor of Business, Columbia University Graduate School of Business
The Future of Demand Modeling
A good model of demand is the heart and sole of a revenue management (RM) system. While current revenue management systems use many advanced methods to understand market demand, the truth is they only exploit a fraction of the relevant data that today’s information-enabled business environment makes possible. And only the simplest factors affecting demand are estimated from these data. Much more is possible. What does the future of demand modeling hold? To gain some insight, we first take stock of current approaches to demand modeling and estimation. In particular, what do current methods do well? What important factors do they ignore? We then look at how emerging concepts from academic research and leading-edge practice can overcome the limitations of current RM systems. Lastly, we examine how firms can strategically position themselves to take maximum advantage of these emerging technologies.
1:10pm – 1:30pm
Question & Answer Session
1:30pm - 2:00pm
Break and Sponsor Showcase
PRIMER BREAKOUT SESSIONS
2:00pm - 2:45
Overview of Condo Hotel Revenue Management
Moderator:
Elizabeth Cambra, CRME, Corporate Director, Revenue Optimization, Outrigger Hotels & Resorts
Panelists include:
Dr. Ravi Mehrotra, Founder, Chief Scientist, IDeaS
Teresa Villagrana, Director of Revenue and Channel Distribution, MGM Grand Las Vegas
Panel Discussion
There are well over 200 condo-hotel projects under development throughout the United States. Though the asset type has been around for some time, interest in it has grown geometrically during the last few years as construction costs increased and developers found it as a way to mitigate risk and obtain financing. As the dust settles, how can these hybrids be optimally revenue managed.
2:45pm - 3:30pm
Overview of Casino Hotel Revenue Management
Moderator:
Timothy Coleman, Vice President, Revenue Management, MGM Grand Resorts
Panelists include:
Doug Hesley, Regional Director Of Revenue Management, Atlantic City Region, Harrah’s
Tracy Tracano, Director of Revenue Management, Mohegan Sun Casino and Resort
Tom Walker, Vice President, Business Consulting, Rainmaker Group
James Ruttley, Vice President, Client Services, IDeaS
Panel Discussion
Revenue Management is evolving from the optimization of room revenue to the integration of all property revenue streams to maximize profits. The Casino industry segment is on the leading edge of these efforts. Several key players in Casino Revenue Management, including practitioners and vendors, will share their experiences on how they are integrating casino gaming values, as well as group and room revenues onto their Revenue Management decision processes and systems.
TECHNICAL BREAKOUT SESSIONS
2:00pm - 2:45pm
Advanced Group Revenue Management
Moderator:
Barb Bowden, Corporate Director of Revenue Management, Peabody Hotels
Panelists include:
Jack Easdale, Corporate Director of Revenue Management, Gaylord Hotels
Amy Cohen, Director of Yield Management, Walt Disney World Swan and Dolphin
Lisa M. Bellovin, Director of Revenue Management, Hilton in the Walt Disney World Resort
Panel Discussion
This interactive panel discussion will explore the critical issues of group revenue management. Topics include current trends in forecasting, advanced displacement analysis, function space revenue management, technology, strategic pricing, the roles of revenue management and sales in group strategy and future trends.
2:45pm - 3:30pm
Incorporating CRM in the Revenue Management Process
Moderator:
Tom Buoy, CRME, Senior Vice President, Distribution & Revenue Management, Morgans Hotel Group
Panelists include:
Cameron Davies, Director-Revenue and Profit Management, Walt Disney Parks and Resorts
Rory Fagan, Director, Business Development, PROS
Tracy Weis, Revenue Management Consultant, WhiteSand Consulting
Panel Discussion
The fusion of CRM data to a company’s RM function can rev up a hotel’s performance and long-term value… Find out how companies that collect detailed behavioral/transaction data have thrived.
3:30pm - 4:00pm
Break and Sponsor Showcase
4:00pm - 4:30pm
Building the Revenue Management Community
4:30pm - 5:15pm
Speed Networking
This dynamic format will enable you to meet with your peers and gain an understanding of the RM issues confronting them.
5:15pm - 5:30pm
Closing Remarks
5:30pm - 6:30pm
Cocktail Reception*
Registration:
HSMAI Members - $325
HSMAI Student Members - $140
Non HSMAI Members - $485 - Includes one-year HSMAI Membership
Register Now!
* Eligible strategy conference attendees may receive a complimentary HITEC exhibits pass.
* Passes are only available to qualified buyers and can not be used by suppliers and vendors, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of HITEC exhibiting companies.
Hotel Accomodations
Special sleeping room rates have been negotiated at five hotels for HITEC 2007. HSMAI Revenue Management Conference attendees may take advantage of these special rates as well. To take advantage of these special rates, and to have access to the HITEC shuttles, you must make your hotel reservations through the HITEC Housing Bureau before Thursday, May 31, 2007. These rates will apply three days before and after HITEC, subject to availability. Click Here for additional information and reservations.
* HSMAI Revenue Management Strategy Conference attendees are also invited to the IDeaS HITEC Party, Monday, June 25 from 7-10 PM at the Red Coconut Club in Universal City Walk. Email kholtegaard@ideas.com to RSVP.
HSMAI's Revenue Management Strategy Conference
is co-located with:
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