EVENT DETAIL
HSMAI Travel Internet Marketing Strategy Conference
Date: April 04, 2007 - April 04, 2007
Location: Mandalay Bay Resort & Casino, Las Vegas, NV
HSMAI 8th Travel Internet Marketing Strategy Conference, held in conjunction with TIA TravelCom, will feature a "state of the Internet marketing landscape" which will include an aggregation of trends from multiple research reports. Join us for this unique event targeted at individuals who are in corporate or regional positions dedicated to Internet Marketing or for those who want to learn more about this evolving medium.
Conference Agenda:
11:30pm - 12:15pm
Opening Remarks and Lunch Networking
12:15pm – 1:15pm
Keynote: Travel 2.0 Confronts the Establishment - 30 minute presentation followed by a 30 minute interview
Keynote Speaker:
Philip Wolf founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy and technology has made him a sought-after speaker, analyst and industry authority. Mr. Wolf serves on several company boards and is an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. He has served as an expert witness and has lobbied U.S. Congress on industry-specific issues and is quoted frequently in consumer and trade media including CNN, Business Week, USA Today, The Wall Street Journal and The New York Times.
“Last year witnessed Travel 1.0’s swan song. Since then, the Travel 2.0 floodgates have opened. It’s a positive, advancing force holding great promise for travel, tourism and hospitality. Travel 2.0 – the travel industry’s collective application of Web 2.0 – embodies how companies can differentiate themselves in a vast, dynamic travel distribution marketplace. It challenges status-quo travel planning behavior. Travelers are now keen to take control and find/create the perfect trip, not just the cheapest trip. Immerse yourself in the intricacies influencing this important trend.”
Interviewer:
Dr. Daniel Connolly is an Assistant Professor, with a joint appointment in the School of Hotel, Restaurant, and Tourism Management and the Department of Information Technology and Electronic Commerce, in the Daniels College of Business, at the University of Denver.
1:15pm – 2:30pm
Travel Search Panel
During this session panelists from Google, Yahoo! and MSN search engines will discuss with the audience the realities of search marketing and the implications on the hospitality industry. This free-flowing session will be moderated by a Philip Wolf.
Panelists:
Brad King, Senior Director, Travel Category, Yahoo!, Inc.
Carrie Davis Fabris, Senior Account Executive Travel, Google, Inc.
James Colburn, Group Marketing Manager, adCenter Communications Group Microsoft
2:30pm – 3:00pm
Break/Partner Networking
3:00pm – 3:30pm
The Travel Consideration Process Study: What Consumers Do Before They Book
Yahoo! Search Marketing took an in-depth look at what travelers do on the web before buying from an OTA or a Supplier for its recently-completed Travel Consideration Process Study. This study found that prior to making a travel booking, travelers conduct extensive research online with half of the activity taking place 30 to 90 days before an actual booking. As travel marketers, this information is important and useful so we can understand and embrace these significant opportunities to influence and attract consumers early in the consideration process.
3:30pm – 4:00pm
Roundtable Discussions - (Round 1)
4:00pm – 4:30pm
Roundtable Discussions - (Round 2)
Topics include:
* Visitor Satisfaction
* Content Management – Consumer and Supplier
* Group Booking Online
* Affiliate Marketing
* Analytics - AB Testing and ROI Measurement
* Future of Mobile/Wireless Communication
* Organic SEO
* .travel
4:30pm – 4:45pm
Closing comments Release of the latest iPerceptions and HSMAI "Voice of the Customer" report on leisure travelers in mid-scale hotels. This unique quarterly web metrics report includes experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry.
4:45pm – 5:45pm
Networking Reception
Click Here for information on registration through TIA's TravelCom
Thank You To Conference Sponsors:
Gold Sponsors
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Silver Sponsors
For partnership information, contact Melanie Penoyar, HSMAI’s director of development at 703-245-8037 or mpenoyar@hsmai.org.