RESEARCH PARTNERSHIP PROGRAM
The Foundation of Hospitality Sales & Marketing Association International's (HSMAI) Corporate Membership Program, which was created in late 2000, has met with great success. It was created to enhance the body of knowledge of HSMAI and its positioning in the industry by directing research initiatives and objectives to be implemented by the Foundation. Participation in the Corporate Membership allows hospitality and travel executives to be pro-active in determining and directing research initiatives by providing input on objectives and the content of research studies.
In its first full year, 2001 membership reached nearly 30 of the hospitality, travel and tourism industry's leading names. They include: American Golf Corporation, Bass Hotels and Resorts, Best Western International, Cendant Corporation, Choice Hotels International, Citicorp Diners Club, Disneyland Resort, Fairmont Hotels & Resorts, HotelRevMAX, Irma S. Mann Strategic Marketing, John Q. Hammons, Manhattan East Suite Hotels, Marriott International, MeriStar Hotels and Resorts, Millennium Hotels and Resorts, Omni Hotels, Opryland Hotels, Passkey.com, Prime Hospitality, PriceWaterhouseCoopers, Radisson Hotels & Resorts, RealTime Hotel Reports, Ron Volper Group, Smith Travel Research, Sonesta Hotels, Resorts & Nile Cruises, Starwood Hotels & Resorts, TravelClick, Inc., and Wyndham International.
There are two levels of corporate membership: Benefactor ($10,000) and Supporter ($5,000). Both levels of membership provide the following:
- A seat on the HSMAI Foundation's Research Advisory Council that sets the Foundation's annual research agenda. Supporter membership offers one voting representative on the Council that establishes research priorities, while Benefactors are entitled to two voting Council members
- Advance receipt of research studies;
- Recognition in all marketing and promotional materials and forums as well as corporate name logo identity positioned in the same realm as timely and cutting-edge research
- Complimentary attendance to each one-day symposium, to review research results.
