Some of the best thinking in hospitality sales and marketing is contained in articles that appear in HSMAI Marketing Review, the quarterly magazine of the Hospitality Sales & Marketing Association International. This exciting publication contains state-of-the-art information of importance to students, hospitality sales and marketing executives, general managers and property owners. In fact, it is "must" reading for all those involved in the hospitality industry
Member Price: $95.00 NonMember Price: $95.00
This TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection. “Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives,” provides travel professionals with practical instruction and easy reference checklists for navigating evolving laws in the online environment.
Member Price: $160.00 NonMember Price: $160.00
Travel Marketer's Guide to Social Media and Social Networks
