SALES & MARKETING FACULTY
Special Interest Group
I Am a Member Because...Faculty Toolbox Call for Papers Education & EventsRecommended Reading & ResourcesCollegiate ChaptersBenefits of SIG MembershipAbout the SIGJoin TodayFor More Information
I Am a Member Because...
"As a former corporate hotel sales and marketing executive and current hospitality faculty member, I have always found HSMAI to be a wonderful source of professional training and development." -- Kimberly A. Tranter, M.B.A., CHE, Johnson & Wales University-Denver
"I chose HSMAI as a faculty member because it provided a great way for me to keep up to date with the hospitality marketing industry. With budgets being cut, my membership to HSMAI is a very affordable way for me to receive staff development credit." -- Mark Newton, Ed.D., Gwinnett Technical College
Sales & Marketing Faculty Toolbox
The Sales & Marketing Faculty Toolbox is a one-stop virtual warehouse of sample syllibi, classroom activities, textbook reviews, and more.
Call for Papers
The HSMAI Sales & Marketing Faculty Special Interest Group is seeking submission of applied research papers for presentation to faculty in conjunction with several HSMAI events, including:
- Resort Business Summit – May 3-4, 2010, Palm Beach Gardens, FL
- Revenue Management & Internet Marketing Strategy Conference – June 21, 2010, Orlando, FL
Researchers are encouraged to first submit a 2 to 3 page proposal of 1) work in progress, or 2) previously (6 -12 months) published papers (with journal approval) for presentation or 3) new ideas to provide both provocative insights and clarity on hospitality marketing related issues.
SUBMISSION PROCESS: Call is open ONLY to faculty not businesses who conduct research. Proposals will be subject to a double blind peer review. The Sales & Marketing Faculty Advisory Board’s Research Committee will serve as the review board and will determine whether or not a paper is acceptable. The Advisory Board will notify researchers of acceptance or rejection of their proposal. The final paper will be subject to the same review process. The number of words for the final paper is expected to be 3000 – 5000 words.
The intent of this Call for Papers is to provide Faculty members of HSMAI an opportunity to present their research while providing other HSMAI members with research that offers applications and solutions to hospitality marketing challenges of driving measurable short-term results while simultaneously keeping an eye on the future developments and opportunities. Application NOT theory is what practitioners are seeking.
SUBMISSION REQUIREMENTS: Proposals should be submitted electronically to Marcia Taylor, chair, Research Committee, HSMAI Sales & Marketing Faculty Advisory Board at taylormar@ecu.edu. Deadline is Friday, March 3, 2010 no later than 5:00 pm (ET). Final papers (after acceptance notification) will be due by April 2, 2010 no later than 5:00 pm (ET) for the Resort Marketing Strategy Conference and May 21, 2010, no later than 5:00 pm (ET) for the Revenue Management and Internet Marketing Strategy Conference.
Authors of accepted papers are required to be members of HSMAI (annual registration $60). HSMAI membership benefit information is available at: http://www.hsmai.org/about/membership.cfm.
Education & Events
The Sales & Marketing Faculty special interest group sponsors targeted learning opportunities for faculty members and others who teach at the collegiate level. The following links provide additional information.
- Resort Marketing Strategy Conference
- Revenue Management & Internet Marketing Strategy Conference
- Managing Business Results
- Managing Revenue
- Upcoming Webinars from HSMAI University
- Archived Webinars from HSMAI University
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
Recommended Reading & Resources
- Faculty Toolbox – a one-stop virtual warehouse of best practices, with classroom activities and projects, class syllabi, teaching tools, textbook recommendations and more.
- Preparing College Students for a Sales & Marketing Career in the Hospitality Industry – A FREE webinar available for viewing in your class. Recommended reading and resources are provided as supplemental material. (Recorded 11/09)
- Guest Speakers for Your Classroom – Tapping into the HSMAI University (PDF) – Detailed reviews, conducted by members of the HSMAI Sales & Marketing Faculty Advisory Board, of 10 webinars, and their recommendations for how you can incorporate them into your classrooms
- Tapping into Your Local College or University (PDF) – a guide for successfully partnering with your local university and reaping the rewards
- Learning By Doing: 12 Innovative, Hands-On Assignments for Your Sales and Marketing Classes (PDF) – an article by the Sales & Marketing Faculty Advisory Board
- Sales & Marketing Faculty Update – published 6 times each year, members can access the archive online
- Resort Best Practices Initiative Executive Summaries – developed with a focus on resorts, the topics are relevant to many types of sales & marketing courses (for example, Generating Ancillary Revenue, Customer Relationship Management and Customer Loyalty, and more)
- Defining Revenue Management: Top Line to Bottom Line – This definitive report has been endorsed by multiple hotel brands and management companies as the baseline definition of revenue management
- The Travel Marketer’s Guide to Social Media and Social Networks – a landmark report about the hottest topic in hospitality sales and marketing today
- Demystifying Distribution 2.0 – discusses the importance and impact of aligning proper distribution channels to appropriately match brand messaging
- Profits & Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives – examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape
- Groups and Meetings: Market Opportunity – an in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. The executive summary (PDF) is available online. To order, visit www.phocuswright.com.
- HSMAI Adrian Awards Winners Gallery – a searchable database of that lets you read the strategies and see the work that delivered top results and top honors
- HSMAI Marketing Review Archive – featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners of sales and marketing, archives are online back to 2001
- Customized content from eConnect – news, information and trends customized for those interested in teaching at the collegiate level
eConnect Industry News feed- HSMAI News and Views
Collegiate Chapters
Collegiate Chapter Handbook
Benefits of Membership
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- 50% off of the regular member price for most HSMAI events and webinars
- Access to the Sales & Marketing Faculty Update archive which includes the most up-to-date information, including research on trends and significant issues affecting sales and marketing faculty
- Opportunities to network with leading faculty members by serving on a committee and working on special projects.
- First notice of any new resources, events or opportunities available to faculty members
- All of the benefits of HSMAI membership, including:
- a subscription to the quarterly HSMAI Marketing Review magazine
- membership in one local chapter which includes preferred access to chapter events, networking, and leadership opportunities
- the opportunity to opt into any of the other HSMAI Special Interest Groups for access to their resources
- a subscription to the Industry Trends Update
- access to exclusive industry resources through eConnect, the HSMAI Foundation’s research portal
- access to the HSMAI Career Center and the HSMAI Marketplace
- access to the complete HSMAI membership directory to build your professional network
- and much, much more
About the Sales & Marketing Faculty Special Interest Group
Founded in 2005, the Sales & Marketing Faculty SIG develops resources and opportunities for educators so that they may advance sales and marketing as a profession in hospitality, travel, and tourism.
The SIG accomplishes this through a wide range of information sharing, networking and educational opportunities.
The Sales & Marketing Faculty Advisory Board is responsible for providing leadership for the SIG. Contact information for advisory board members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones for assistance.
- Chair: Katie Davin, CHE, Johnson & Wales University, Providence, RI
- Immediate Past Chair: Marcia Taylor, East Carolina University
- Robin DiPietro, University of South Carolina
- Howard Feiertag, CHME, CHA, Virginia Tech
- Mike Hampton, Lynn University
- John Mellon, Misericordia University
- Steve Morse, University of Tennessee
- Mark Newton, Gwinnett Technical College
- Matthew Stone, Price George's Community College
- Kimberly Tranter, MBA, CHE, Johnson & Wales University, Denver, CO
Join Today
- HSMAI members can opt into the Sales & Marketing Faculty SIG through the Special Interest Groups section of their Member Record.
- If you’re not yet an HSMAI member, join today and opt into the Sales & Marketing Faculty SIG.
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with the Sales & Marketing Faculty SIG, please contact Tara Miller at tmiller@hsmai.org.
