REVENUE MANAGEMENT
ROC 365 Conference ArchiveRevenue Management Professional of the Year AwardEducation & EventsCRME - Certified Revenue Management ExecutiveRecommended Reading & ResourcesAbout the Revenue Management Advisory BoardFor More Information
ROC 365 Conference Archive
HSMAI is offering a new approach to learning through the ROC 365 Conference Archive.
For the first time, select sessions from HSMAI’s 2011 Revenue Optimization Conference have been recorded – and are being made available to industry professionals via webcast. Recorded sessions* include:
- BIG PICTURE PANEL: How Will Hotels ROC the Future?
- SENIOR EXECUTIVE PANEL: ROCing the Future of Distribution
- CROS TALK ROC: How CROs ROC Revenue
- Who Are Your TRUE Competitors?
- Social Media: Leveraging the Buzz into Results
- Hotel Distribution Channel Analysis
Synchronized Video and PowerPoint Recordings
Conference sessions were recorded using synchronized video and PowerPoint capture. These recordings are available at no cost to conference attendees. For those unable to attend ROC in person, you now have access to some of the benefits of the industry’s premier revenue management conference by viewing any or all of the six select sessions in archive format.
You’ll see the speaker and watch the slides via webcast (note: these presentations are NOT available for download, they are available as streaming audio and video only). Access is available from date of purchase through May 31, 2012.
- Full Conference Registrants = FREE
- HSMAI Members = $99
- Non-Members = $149
*complete descriptions of the recorded sessions
Revenue Management Professional of the Year Award
This award recognizes and promotes excellence in the field of revenue management in the hospitality industry.
Nominations come from HSMAI chapters and the industry at large, and nominees represent the very best in revenue management.
Nominations for 2011 are currently closed. The award finalists and nominators will be notified when the selection process is complete.
For HSMAI Chapters
HSMAI chapters are encouraged to nominate local revenue management professionals who meet the award criteria. See the Chapter Program Template for helpful information.
Congratulations to Previous Winners
- Janelle Cornett, Coastal Hotel Group (2011)
- Imtiaz Ali, Morgans Hotel Group (2010)
- Kersten Henri, CRME, Tarsadia Hotels (2010 Finalist)
- Dar Johnston, CSM Lodging (2010 Finalist)
- Kristie Santora, CRME, Wind Dunes Resort/Destination Hotels & Resorts (2010 Finalist)
- Beverly Fidel, CHA, Outrigger Hotels Hawaii (2009)
- Christine Schaub-Falls, Lake Powell Resorts & Marinas (2009 Finalist)
- Angie Belknap, CRME, Radisson Fort McDowell Resort & Casino (2008)
- Christine Kramer, Omni San Diego Hotel (2008 Finalist)
Education & Events
HSMAI offers targeted learning opportunities for professionals interested in revenue management in the hospitality industry. The following links provide additional information.
- Revenue Optimization Conference
- Upcoming Webinars from HSMAI University
- Archived Webinars from HSMAI University
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
CRME – Certified Revenue Management Executive
The Hospitality Sales and Marketing Association International (HSMAI) developed the certification in revenue management - the CRME. Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take an online examination offering them a chance to confirm their knowledge, experience, and capabilities in their field.
"I'm proud to have HSMAI's Certified Revenue Management Executive (CRME) designation. The certification allows me to sharpen my revenue skills along with separating me from my competitors. I believe the minute we think we know it all, we get stale. The certification and subsequent articles HSMAI's Revenue Management Advisory Board have produced allow me to continue learning and challenge how I approach my pricing and strategies." -- Elizabeth P. Cambra, CRME, Corporate Director, Pricing & Revenue Optimization, Outrigger Enterprises Group
The CRME designation is recognition that you are:
- A professional in the field of revenue management and clearly conversant with its intricacies and importance
- Competent to develop an infrastructure to support revenue management within the framework of an organization
- Able to maximize revenue opportunities and optimize profits by managing revenue
- Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
- Proficient at the art and science of revenue management
Recommended Reading & Resources
- The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners
This HSMAI Revenue Management Advisory Board publication brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels. Copies of the publication are available for pre-order at www.hsmaipublications.com. Special bulk-order pricing is available.
Publishing partner:
- Revenue Management Resources on eConnect – A virtual warehouse of best practices, templates, and other resources for forecasting, training, employee management, and more.
- HSMAI Revenue Management Blog – insights, information and tools
- Defining Revenue Management: Top Line to Bottom Line – This definitive report has been endorsed by multiple hotel brands and management companies as the baseline definition of revenue management. It is the study guide for the Certified Revenue Management Executive certification program.
- HSMAI Marketing Review Archive – intriguing articles about cutting edge issues facing practitioners (archives online go back to 2001)
eConnect Industry News feed- HSMAI News and Views
About the Revenue Management Advisory Board
Formed in 2000, the Revenue Management Advisory Board is advancing the Revenue Management discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry.
Contact information for advisory board members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones for assistance.
- Co-Chair: Jon Eliot, CRME, CHA
- Co-Chair: Sloan Dean, CRME, Vice President of Sales & Marketing, Interstate Hotels & Resorts
- Immediate Past Chair: Scott Roby, CRME, Vice President, Revenue Management, Evolution Hospitality
- Chris K. Anderson, Ph.D., Professor, Cornell University
- Bonnie Buckhiester, President & CEO, Buckhiester Management USA Inc.
- Sheila Cosgrove, Director, Revenue Management Ops & Planning, Intercontinental Hotels Group
- Kathleen Cullen, CRME, Corporate Director of Revenue Strategies, Heritage Hotels and Resorts
- Kent Duncan, CRME, Vice President, Sales & Revenue Strategy, Marcus Hotels & Resorts
- Tammy Farley, Principal, Rainmaker Group/The
- Neal Fegan, CRME, Executive Director of Revenue Management, Fairmont Raffles Hotels International
- Rhett Hirko, CRME, Director Of Revenue Analytics, Hyatt Hotels & Resorts International Opertaions
- Jay Hubbs, Senior Director, Hotel Supplier Relations, Expedia Partner Services Group / Hotwire
- Burl Hutchison, CRME, Director of Revenue & System Optimization, Sabre Hospitatlity
- Klaus Kohlmayr, Senior Director, Consulting, IDeaS - A SAS Company
- John LeCoz, Regional Director of Revenue Management, Loews Hotels
- Mark Molinari, CRME, Corporate Vice President of Revenue Management and Distribution, Las Vegas Sands
- Orly Ripmaster, CRME, Senior Manager, STR Analytics
- Chinmai Sharma, Vice President, Revenue Management, Wyndham Hotel Group
- Susan Spencer, Market Director - N. America, ChannelRUSH
- Trevor Stuart-Hill, CRME, President, Revenue Matters
- Paul Wood, CRME, CHBA, Vice President of Revenue Management, Greenwood Hospitality Group
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with Revenue Management , please contact Tara Miller, Partnership Coordinator, at tmiller@hsmai.org or 703-506-3274.
