EVENT DETAIL
The Key To Successful Cross-Channel Marketing: The Email Preference Center
Date: August 17, 2010 - August 17, 2010
Location: Online Webinar 2:00-3:00 pm EDT
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to directly speak to their customers -– whether it’s direct mail, email, social media, SMS or all of them in some combination. Increasingly, travel and hospitality marketers are employing cross-channel orchestration strategies to reach prospective customers with more relevant, personalized messages. But how do you know to whom to send which message, when, and through which channel? Join Michael Thompson, Direct Client Services, ClickSquared, to learn more about cross-channel strategies and how to create a dialogue with your customer. You’ll learn how to:
* Leverage your existing data for a complete view of your guests’ behavior and preferences;
* Create an email preference center that will enhance and supplement existing data;
* Increase guest engagement and ultimately, results, with more relevant, timely, and personalized marketing programs based on individual guest profiles;
* Orchestrate effective cross-channel marketing communications programs;
You’ll also hear from a HomeAway executive who will walk you through how they’ve been able to increase customer engagement and results using the principles above.
Registration: - First 50 Registrants are Free!
* HSMAI, IACC, & ATME Members: $99.00
* CHTA Members: $119
* Regular: $159
* Best Western Registrants: Click Here
Remember, you can register and watch one free recording any time that’s convenient for you.
